The document outlines Cecily Sommers' approach to anticipating and leading change, which involves three steps: 1) Know - studying factors like technology, resources, and demographics to define issues; 2) New - exploring new ideas and inventions; 3) Do - executing plans through a 5% experimentation factor. It provides examples of analyzing forces like technology, demographics, governance and values that shape future trends and issues. Sommers advocates developing an "innovation portfolio" through right brain skills of knowing, newing, and doing to create purpose, potential, and proprietary advantage.