Our brainchild in the MBA Marketing Research course at Sasin School of Management, the top business school in Thailand. Presenting the business model for a retirement consultant company, the ppt is equipped with the research we conducted + financial projections we estimated.
Any questions/comments, drop me a message!
* Names are censored to protect the confidentiality of my teammates
Mental Health Reform: Personal Responsibility & Social JusticeCitizen Network
Talk given at the RCN's International Conference for Psychiatric Nursing on mental health reform. The talk describes the ethical challenge facing nurses as government policy both undermines mental health and avoids the need for meaningful reform. Can nurses work with people to bring about the necessary changes?
Mental Health Reform: Personal Responsibility & Social JusticeCitizen Network
Talk given at the RCN's International Conference for Psychiatric Nursing on mental health reform. The talk describes the ethical challenge facing nurses as government policy both undermines mental health and avoids the need for meaningful reform. Can nurses work with people to bring about the necessary changes?
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
5. 03. Increasing Healthcare Cost
Thailand ageing society will
drive healthcare costs up to
350% in the next 15 years
Thailand Development Research Institute (TDRI)
6. 0.4 Ageing Transition Duration
World Bank 2016 based on data from the UN (2015) and IPSS (2016)
Thailand will less
than 3 years to
transition to an
ageing society
7. 05. Thai Successful Ageing Rate
Source: Institute for Population and Social Research (IPSR), Mahidol University, Rossarin Gray
● A study showed
that only 15.5% has
a successful ageing
(LOW)
● N = 24,433
● Age : 60-80+
9. Thailand Situation Overview
Thailand is entering ageing society in less than 3
years with over 10 million senior citizen. However,
are we really prepared? Statistics show that
Thailand is facing 3 major trends of increasing elder
people, shrinking workforce and falling birth rate.
Hence, with less tax money going towards health
programs due to smaller workforce and increasing
healthcare expense due to rising of ageing
population, Thailand will face a higher risk of falling
into poverty trap.
ARE YOU
PREPARED?
10. Consumer Analysis
Perception
Learning
Motivation
Attitude
Personality Socio-Cultural-Class
Data based on our interview with selective groups.
Informant criteria is derived from our netography and field observation, which we further concluded that we want to focus on middle to upper class
Informant criteria: age between 45-55 years old, living in urban area with an income of 150,000+
11. 01. Consumer Perception
How does “retirement” means to you?
“I created a legacy in my career so I worry about not creating any value after retirement. As my retirement
approach and I do not have such a solid plan, I feel unsure about what to do next.”
“I started to think about retirement and my biggest concern is my children. Since my children are relatively young, I do
not have the confidence that I can support my children until they become independent.”
1. Opportunity to give back to society
2. No worry / no obligation
1. Concern about family
2. Fear of uncertainty
“Living in the moment is important. I just want to do my best everyday to be happy. Having not worry about money is
a blessing. Especially after retirement cause I don’t want to be working at age 70…”
“I plan to retire when I’m 60 years old. It’s when we can do new things and possibly we can do lot of things too…
Doing new things for me is doing things that I’ve been thinking to do such as travelling, volunteer work, charity
work, studying Buddhism, all those stuff.”
12. 2. Consumer Motivation
1. Enjoying free time
2. Independent
3. Continuation of self-worth / self-esteem
Pre-retirement motivations focus on the idea of belongingness (being independent/not being a burden), esteem
needs (do something worthy) and self-actualization (using free time to do things that they always wanted to)
What do you want after retirement? What is your goal?
“My goal in life is to work while practicing Dharma. To be able to take care of my mom, enjoy my
hobbies such as exercising, cycling, doing computer work, horse-riding.”
“I consider retirement as a fresh start for my life, meeting new people in different social circles
other than my professional life.”
“My goal for retirement is to be able to do what I like. I want to raise goldfish and made some
money out of it. I love to raise animals since I was young.”
“The first priority after retirement is financial issue, but it is not a significant issue because I
already planned for fund saving and no debt in the future. Especially, I do not have any
child and I am single. I have no need to spend money for others and I already plan to stay
at Chiang Mai province.”
13. 03. Consumer Learning
Where do seek advice/ information about your goal?
Self-learn:
Books
Online courses, Seminar, Banks Word of Mouth:
Friends, Family
Technology, Internet, App
“I learn by self-study. I gather information online, and take online courses. I’m a curious person by
nature.”
“I got advice from his wife who working in bank industries and also has insurance certification. And
also he already learned wealth management in short course from leading bank.”
“In terms of my finance, I don’t have any special consultation. Most of the times, I just listen to the
bank - those who recommend me the pension investment, from Internet, and Facebook. If I have
time, I’ll go and attend some events and seminars about investment.”
“...we can find a lot of books about retirement where people who succeed in their work and life
will share about how they manage things in life before retirement and what they plan to do after
retiring, it is quite a good idea to adapt with my lifestyle.”
{
Finance
{
Health&
Lifestyle
14. 04. Consumer Attitude
What are your views on retirement? How do you prepare for your retirement?
Affective Happiness and peace
Behavioral Financially prepared
Cognitive Burden vs. readiness
“I don’t worry about being a burden as I’m already preparing myself right now for my retirement. I’m
working hard in my jobs and taking good care of my body. I’m also reading spiritual books so it’s all
come down to letting go about things I’m attached to.”
“Retirement for me is to be healthy, happy, to laugh, to have enough money for my hobby and for my
travel at least twice a year.”
“ I do not worry about being a burden as I have already prepared for when I'm older. I have planned early since my late
thirties. I got into studying Dharma and built a house in Chiang Rai for myself and my mom. I am a doctor so I don’t have to
worry. I can take care of myself. I also sent my children abroad to enable them to get the best education.”
15. 05. Consumer Personality
● Health-conscious
“I search internet for information on funds to invest in, what are the insurance options that are
interesting. Mostly I’m not searching for retirement goals but the products. But I never ask my friends
because I think each person probably have different goals.”
● Resourceful
● Independent“I don’t want to rely on other people. I want to rely on myself. They probably take care of
me or help me when I need. But the worst case is I will go to the nursing home.”
“My goal is all about living a healthy lifestyle so I have to choose the activity that I am really
interested about because if you do what you like, you can do it for a long time, for example,
I love to play badminton, now I just set up my time that I have to go to play badminton on
my weekends so it can make me healthier”
16. 06. Socio-Cultural-Class
Socio: Gen X
“Probably health is my top priority after retirement. You can’t do anything if you are in bad health. Right now
I try to run at least 3 days per week, just for an hour to keep myself active.”
Quality of personal life, Job satisfaction,
Individualistic
Cultural: Thai-ness Importance of family +
“Kraeng Jai”
Class: Upper M & Lower U Prestige, Wealth
“I worry about my kids the most and I married late and had them late. Right now, they are still quite young. I’m afraid
that when they settle down, I won’t have the energy to help them. I don’t want to be a burden to them and the
grandkids.”
“Retirement for me is to be healthy, happy, to laugh, to have enough money for my hobby and for my travel at
least twice a year.”
“There’s no retirement for me because of my occupation. There’s no limit to being a doctor. My husband also
doesn’t think that he has to retire. We will just keep on working till we won’t be able to.”
17. Preparation for good health and well-being prior to retirement will
ensure that elderly people can maintain their independence and
increase their social and economic participation in the society.
With the
technological
advancement and
infrastructure
improvement,
people are living
longer and elder
people are
becoming a
significant
proportion of
world’s population.
By 2050, aging
population will
double while the
trend of
government
support will decline.
The demographic
changes have
strong implications
and opportunities
for our business,
which focuses on
helping people to
plan and manage
their retirement.
Goal Target
Achieve universal health coverage, including
financial risk protection, access to quality
essential health-care services and access to safe,
effective, quality and affordable essential
medicines and vaccines for all
Financial and investment planning help
to increase of health-care access and
reduce financial risks
Our Business
By 2030, reduce by one third premature
mortality from non-communicable diseases
through prevention and treatment and promote
mental health and well-being
We provide preventive health-care
planning that aim to increase mortality
rate and quality of life with recreational
activities
Strengthen the prevention and treatment of
substance abuse, including narcotic drug abuse
and harmful use of alcohol
Provide early planning for meaningful
retirement => Less likely to get depression,
loneliness, uselessness => Less reliance on
substance use for their loneliness
19. Our Business: Mission and Vision
Vision
A society where elderly can live happily and independently.
Mission
To prepare our customers for their retirement, worry-free.
20. Our Business Services
Our business services includes
1. A full consultant service on retirement planning
2. Financial plan and guideline for both passive and active income
3. The ultimate guide to all kind of health and life insurance
program that suit your lifestyle
4. Partnership with many private hospitals / clinics to ensure 24
hours accessibility
5. Post-retirement experience trial
22. Business Model Canvas
● Financial event
● Hospital event
● Online platform
● Youtube channel
● Website
● Offline Channel
● People who want a
retirement plan
“Strive for what’s
important”
A full retirement consulting
service that focuses on your
finance, health and
wellness, as well as post-
retirement activities
concern.
● Experts that help you with
retirement planning (finance,
insurance, inheritance management,
etc.)
● Providing advice on physical and
mental health, nutrition
requirements
Resources of
information and
expertise in each
aspect of
retirement
● No concrete plan for
life after retirement
● Does not want to be a
burden to children /
relatives
● Does not have a clear
picture of what they
need to retire
comfortably
Insurance, elderly home,
Wellness center, fitness,
companies’ offering employee
retirement benefits
● Commission from partners
● Subscription fees
○ Annually
○ Session
● Sponsorships
● Human Resources
○ Experts
○ Admins
● Customer acquisition cost
● Operating cost
● Space and utility expense
Pre-retirement individuals
with following characteristics:
● Age 45-55 years
old
● Single/Married
● High net worth
individuals (income of
150,000+)
● Number of subscriptions
● Number of partners
● Revenue
McKinsey of Retirement
Consulting
23. Lifestyles
● Work hard, play
hard lifestyle
● Busy with work
and daily
commitments
● Enjoy various
hobbies such as
travelling,
exercising,
recreation
activities
Occupation
● Professionals
● Freelancers
● Middle - High
management
employees
● Business owners
Education
● At least
undergraduate
degree as these
people are more
focused on long-
term oriented
goals and more
likely to use our
service
Age
● 45-55 years old
(Pre-retirement
phase)*
● Age 60+ (Post-retirement
phase, which we will
focus on this group in
later phase)
● At least 150,000
baht/ month
Marital Status
● Single
● Divorce
● Married with
children
● Married without
children
Target Consumer Segment
Income Marital Status
28. 5P Marketing Mix
Product Price Promotion Place
Provide various Consultancy services including 5
categories
1. Financial & Insurance - Prepare for retirement
period
2. Inheritance Management and Succession
Planning program
3. Health & Wellness - Nutrition and fitness
advisors
4. Physical and Mental Health - Develop level of
wellbeing in term of total health care
5. Pre-retirement experience activities - Trial
retirement activities such as dream jobs,
interesting career/business opportunities,
aspiring hobbies, community service activities
People
29. 5P Marketing Mix
Product Price Promotion Place People
Hakuna Matata works in 4 easy steps
Retirement Goal
Completion
50%
Annual Income
Annual Savings
2. Complete our Retirement
Calculator that allows you to see
your retirement saving balance,
yearly withdrawal and forecast
when your retirement savings
will run out
1. Examine wealth and health
strategies (accumulation,
retirement planning, estate
planning, risk management,
business planning, health profiling
and concerns) and complete our
retirement questionnaire
3. Create a fully integrated and
comprehensive plan (which
incorporates special deals from
partners) that helps you to
pursue your retirement goals
and lifestyle that you desire.
4. Support your retirement
goals by working together to
simplify the complexity of
retirement landscape and
helping you to explore various
opportunities with our post-
retirement trial tour experience
30. 5P Marketing Mix
Product Price Promotion Place People
Hakuna Matata exists to offer value to our customer. Our pricing strategy is optimized around
value-based pricing. Based on our interview with target customers, we offer our services
based on two pricing models:
Option 1: Subscription service
Due to an evolving retirement landscape,
individuals are now facing new challenges,
complexity and risks in regards to change in
broader government support, demographic
changes and changing transitions into
retirement. Subscription-based service allows
individuals to pursue an ad hoc consulting,
which offers a 360 degree strategic retirement
planning.
Option 2: Per session service
We understand that the nature of our
customers is consisted of being independent
and resourceful. They enjoy the flexibility, and
are ambitious and eager to learn new things.
However, they want to accomplish things
under their own term. Hence, we provide a
one time consultancy service for our customer
who seek for immediate recommendations.
31. 5P Marketing Mix
Product Price
Subscription pricing model categorized to 3 package
*1 Post-Retirement Trial Experience Activity cover 4 Days per Month (On-Demand)
**2 Can use this credit limit as a supplement to your regular health check up benefits from credit card/insurance
Deduct monthly through credit card
Services Silver Level
(5,000฿/month)
Gold Level
(7,000฿/month)
Platinum Level
(10,000฿/month)
Financial & Insurance ✓ ✓ ✓
Health & Wellness ✓ ✓ ✓
Mental Health ✓ ✓ ✓
Pre-retirement experience +5,000 ฿/activity* +3,000 ฿/activity* Unlimited activity
Yearly Health Check-Up - Limit up to 10,000฿** Limit up to 20,000฿**
Promotion Place People
Most valuable!
32. 5P Marketing Mix
Or consultancy service for 5,000 THB per session
*Note : Also offer 0% installments for 3 months
1 Session = 1 Day (1 hour with Experts)
Product Price Promotion Place People
33. 5P Marketing Mix
PromotionProduct Place PeoplePrice
Communication strategy:
To communicate our retirement consultancy service to a pre-retirement individuals with income of at least
150,000 baht/month. The key objective of the communication strategy is to stimulate demand for Hakuna
Matata service. As many people at this age are already aware of retirement planning and may at some level
working towards their retirement plan, it is important for us to inform them the full spectrum of retirement
planning (which is far more than just financial planning).
Communication channels:
1. Email campaign
2. Events (at financial event, hospital/healthcare seminar)
3. Website and blog
4. Online ads: Google Ads (Keyword: retirement planning, pension, etc.), Remarketing
5. Online platform: YouTube channel, Facebook, other social media
6. Elderly home
7. Insurance brochure
8. Offline: pop up store, Hakuna Matata office, B2B (other companies’ offices)
34. 5P Marketing Mix
Promotion
● Giving a 1 month free trial by co-promotion and
partner with:
1. Privilege bank customer (Infinite
WISDOM,PRIVATE BANKING)
2. Platinum membership in fitness/Golf course
(RBSC, Polo Club)
3. Top Hospital members
4. Top management level in leading company
5. Partnership with investment & insurance
company
● Coordinate with HR department to provide a free 1
session and B2B price (30% discount)
● Referral program (refer any new customer to enjoy
another free month)
● 10% discount on any partnership insurance company
for platinum level
● Free hospital upgrade (upon availability)
Product Place PeoplePrice
Most new clients comes through word-of-mouths,
events, and our website and we focus all of our
promotion efforts to drive more traffic to it. Our
promotional mix is as follows:
● Search engine optimization
● Paid traffic
● Social media marketing
● Content marketing
● Email marketing
35. 5P Marketing Mix
Place
Consulting Head Office will be in downtown Bangkok,
with close proximity to
● RBSC Polo Club - where most of our target clients
are there -> they can use our services prior to or
after they visit the club
● Easy access to highways - target client’s primary
mode of transport are cars
● Public transports - Transportation option for visit
to our office during peak hours
● Restaurants and malls - if they utilize the
amenities and conduct their necessary businesses
there (eg. banking, shopping) prior to or after the
visit at our office
Product PeoplePrice Promotion
Where clients utilize and see our services:
● Consulting head office
● Facebook fanpage
● Line official account
● Call center
● Pop-up booth at privilege lounge in various
bank
● B2B channels (Companies)
● Providing employee retirement benefits to
HR and offer our service as additional
offering
● Financial event booth (Temporary)
● Pop-up booth at leading hospital
(Temporary)
*1 Activity cover 8 Days per Month (On-Demand)
36. 5P Marketing Mix
Place
● Professional, friendly and lively staff member
● 24 hours customer service
○ With experts: Platinum clients
○ With non-expert staff: Silver & Gold clients
● 24 hours emergency call accessible
● Real expertise (minimum 10 years experience) in each field
Product PeoplePrice Promotion