SlideShare a Scribd company logo
NUXE SPA
PARIS
MBA2B Anais Bardi emc
PRESENTATION

• 2nd District SPA: Rue
Montorgueil
• Indoor pool
• Massages rooms

• Natural products care
The SPA
Target audience
• Women, fashion ladies
• Couples
• Health care products
lovers
• Every ages
• Regular guests and first
time
Strategy to target
• Target women through applications on smartphones
such as Elle, My little Paris etc…and of course Nuxe
spa app.
• QR codes on certain Nuxe products that make win a
session at the SPA
• Flash code for regular Nuxe products buyer: one
time limited offer

• Notifications on smartphones applications
• Regular offers during weekends
Strategy to fidelise and look
for
• The app allow to enter preferences such as kind
of massage, prefered products and cares
• Facebook and twitter invitation: share your
experience
• Parainage: Free treatment for 5 friends brought to
the spa
• Use of twitter with specific # by marketing team
Conclusion…
• SOcial: Share on Facebook and
Twitter, engage others with the Nuxe Spa
experience; partners magazines
• LOcal: Use of research for potential guests
• MObile: QR codes promotions; Nuxe app
and partners apps

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Solomo nuxe

  • 2. PRESENTATION • 2nd District SPA: Rue Montorgueil • Indoor pool • Massages rooms • Natural products care
  • 4. Target audience • Women, fashion ladies • Couples • Health care products lovers • Every ages • Regular guests and first time
  • 5. Strategy to target • Target women through applications on smartphones such as Elle, My little Paris etc…and of course Nuxe spa app. • QR codes on certain Nuxe products that make win a session at the SPA • Flash code for regular Nuxe products buyer: one time limited offer • Notifications on smartphones applications • Regular offers during weekends
  • 6. Strategy to fidelise and look for • The app allow to enter preferences such as kind of massage, prefered products and cares • Facebook and twitter invitation: share your experience • Parainage: Free treatment for 5 friends brought to the spa • Use of twitter with specific # by marketing team
  • 7. Conclusion… • SOcial: Share on Facebook and Twitter, engage others with the Nuxe Spa experience; partners magazines • LOcal: Use of research for potential guests • MObile: QR codes promotions; Nuxe app and partners apps