A commentary on the year-long engagement campaign #Solicitorhour - ran on behalf of The Law Society and the Use A Professional Use A Solicitor campaign.

1. #SolicitorHour
A year in engagement

2. Use a professional. Use a solicitor.

3. ● Launched by the Law Society in October 2014
● Part of ‘Use a professional. Use a solicitor’– a campaign to
promote the legal profession across England and Wales
● Promotes services offered by Law Society members to
consumers and businesses
● Six key areas: conveyancing, wills & probate, family law,
criminal law, business law & personal injury
● Promotes ‘Find A Solicitor’ website
Use a professional. Use a solicitor.

4. The bigger picture

5. ● Digital, outdoor, bus and train ads
● ITV Player
● PR – interviews, expert comment, case studies
● Print, radio, TV and web
● Video
The bigger picture

6. Social media

7. ● Facebook – Law Society FAS
● Twitter – @LawSocietyFAS and @solicitorhour
● YouTube
● Infographics
● Images
● Videos
● Links to six campaign areas
● Links to ‘Find A Solicitor’ website
Social media

8. #SolicitorHour

9. ● Thursday 1-2pm (and previously Tuesdays)
● @solicitorhour
● Rotating weekly themes
● Answer questions, provide tips, insights and advice
● Engage with the public
● Promote profession, expert knowledge, individuals and
businesses
● Create a living knowledge database
● Join a vibrant, sustainable community
#SolicitorHour

10. ● 77 #SolicitorHour sessions
● 13,016 tweets
● 34,507,322 timeline deliveries
● 2,332 unique contributors
● 3,595,932 users reached
● 65% of users on desktop; 22% on mobile
Results

11. Tweet engagements

12. User participation levels

13. Peak use

14. Multiple hashtags

15. User preferences

16. ● Overreach – too much too soon
● Assume you have an audience
● Give up control and responsibility
● Allow too much choice
● Stop
Don’t

17. ● Focus – tighter is better
● Thank – people are giving something up to interact
● Promote – new users every session
● Respond – to every DM and tweet at you
● Enjoy! – it’s the best phone-in show in the world
Do

18. Thank-you
@Guyrbailey@emmaraty