Softline Company Profile 2012

Services | Software | Cloud

Dear colleagues, partners, and friends!

The most important part of our policy

2 Services | Software | Cloud

Let's come together!
5 reasons to go hand in hand

We have been helping our clients

We have a good understanding

From our point of view

technological tasks

+7 (495) 232-00-23 | 8-800-100-00-23 | info@softline.ru | www.softline.ru

Services | Software | Cloud 3

We are perfectly familiar with IT market,

We are open for dialogue


We always have interesting offers

For enterprises

-

For small and medium businesses

-

-



For public sector organizations

For academic and non-profit organizations


We offer every type of software and all IT services

Licensing and software delivery

CAD, GIS, mathematical suites etc.

IT services

Industry Oil and
and production gas industry

Database Storage

Media and Government and
telecommunications IT-INFRASTRUCTURE public sector organizations

Security Network

Backup Desktop
Finances, banking Public health service, education,
and insurance academic institutions

Commerce and FMCG



We live in a rapidly changing world
that requires to adjust to new requirements of clients, partners and the market every day.

Solutions

8 Service | Software | Cloud

Softline is a beneficial partner, CLIEN
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we possess all-round multivendor DE
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expertise, reliability and O

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trustworthiness

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Softline

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Marketing
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Vendors about Softline

Nikolay Pryanishnikov, Microsoft, Chief Executive Officer in Russia
Softline is one of Microsoft’s largest partners. I would like to note the company’s active involvement in business development in sales,
marketing, creating solution centers and increasing presence in various regions of our country. We also intensively cooperate in joint social
projects such as educational ones.

Alyona Rezvanova, Symantec, Director of the Partner Relations Department in Russia and the CIS
Symantec and Softline have been working together for more than 6 years and I consider this cooperation to be successful. During these years
we have jointly achieved major success, which is proved by sales volumes, marketing and education — Softline has an authorized education
center for Symantec solutions and the highest status in our partner programme (Symantec Platinum Partner).

Aleksandr Potapov, Adobe Systems, Head of Representative Office in Russia and the CIS
Softline is not just one of our largest resellers, but also a strategic partner in the development of civilized and efficient legal software market.
Together with our Softline colleagues we promote products and technologies, launch educational programmes and convince Russian people to
use legal software.

Clients about Softline

Andrey Lamskov, Investbank, Information Technology Department Director
Investbank has chosen Softline as software supplier, because Softline has the Gold Microsoft partner status and possesses rich experience in
building IT infrastructure.

Sergey Semenov, Video International, Deputy IT Director for Technologies and Processes

One of Softline competitive advantages is the ability to purchase exotic software that is very difficult to find in Russia.


Service | Software | Cloud 9

Softline — information technologies from A to Z

SERVICES

More than
100,000 clients
worldwide

Clients
return to us
SOFTWARE

We are trusted

CLOUD

Products
and solutions We are
from 3000+ recommended
vendors

10 Services |Software | Cloud

Softline is always within your reach
and speaks the same language with you
Technologies unite people and remove borders, and from our point of view this is beautiful. That’s why we conduct
business in 23 countries and 65 countries of the world. You can be sure that at every our branch office you will receive:

Business principles

MURMANSK
ARCHANGELSK
SYKTYVKAR SURGUT
YAROSLAVL NIZHNIY PERM YEKATERINBURG
ST.PETERSBURG IZHEVSK TYUMEN
NOVGOROD
KAZAN TOMSK
MOSCOW ULYANOVSK NABEREZHNYE CHELNY KRASNOYARSK
VITEBSK PENZA SAMARA UFA CHELYABINSK OMSK KEMEROVO
KALININGRAD NOVOSIBIRSK
MINSK ORENBURG
BREST GOMEL VORONEZH SARATOV BARNAUL IRKUTSK
KIEV BELGOROD ASTANA
KHARKOV AKTOBE
VOLGOGRAD KARAGANDA KHABAROVSK
CHISINAU ULAN-BATOR
ODESSA ROSTOV-ON-DON
STAVROPOL
BUCHAREST
KRASNODAR ALMATY
STAMBUL TBILISI
VLADIVOSTOK
BAKU TASHKENT BISHKEK
EREVAN
ANKARA DUSHANBE
ASHGABAT

CARACAS
BOGOTA

LIMA

HANOI

VIENTIANE
BUENOS ARIES

PNOMPENH

HO CHI MINH

KUALA LUMPUR


Services | Software| Cloud 11

Softline in Russia and worldwide
Business principles
Reliability, stability and integrity
Honest and trust-based partnership with clients, partners and employees. The IT market is a long-term relationship market.
Marketing
An active marketing position. Focus on the needs of our customers.
Efficiency and motivation
Best personal growth opportunities for efficient employees.

65 65
63
Countries and cities, 53
50
regional presence
growth 2000–2012 32
23 23
21
19 16
14 13
9 8 10
6
11 2 2 3 4 3 4 4

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

1474

1134
Sales growth, millions of USD
actual and forecasted
840
600
456
364
292 290
45 98
17 28
5 10
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012F 2013F 2014F

12 Services | Software | Cloud http://mscenter.softline.ru | mscenter@softline.ru

Microsoft solutions

Roman Romantsov
Our Microsoft offers Softline, Director of Microsoft Solutions Department

We offer every client the most complete solution for his
tasks, depending on his business demands and industry
specifics. Up to the present moment our specialists have
implemented more than 400 successful projects, and we
still perform support and new functional capability
introduction in more than 50 of them.

Microsoft solution centers in Russia

Our clients

Public sector organizations: RUSNANO, Accounts Chamber of the Russian Federation, Ministry of Communications and Mass Media of the Russian
Federation, Ministry of Defense of the Russian Federation, Ministry of Healthcare and Social Development of the Russian Federation, Ministry of
Education and Science of the Russian Federation, Constitutional Court of the Russian Federation, Rosoboronexport, Skolkovo, The Voice Of Russia, Federal
State Unitary Enterprise "The General Radio Frequency Center", Ministry of Energy of the Russian Federation, Voentelecom, Federal State Unitary
Enterprise "MMPP "Salut", The Smolensk City Administration, The Ivanovo City Adminstration, Federal State Unitary Enterprise "Center of Sports Training
for Russian National Teams", Russian Housing Development Foundation, Federal State Budget Institution "Research Center for Obstetrics, Gynecology and
Perinatology", Burnazyan State Medical Biophysical Center.
Banks and financial organizations: The Central Bank of the Russian Federation, SOGAZ Insurance, Russian Standard Bank, NOMOS Bank, ATON, VTB
Insurance, Barclays Bank Russia, Gazprombank, Renaissance Capital, Gazinvestbank, Banca Intesa, Conversbank, RosEvroBank, Progress Bank, Ak Bars
Bank, Gefest Bank.
Industries: RUSAL, Severstal, Gazprom Underground Gas Storage Facilities, Gazprom Dobycha Shelf, E.ON Russia (OGK-4), Naryanmarneftegaz LLC (Joint
Venture of "LUKOIL" JSC and "ConocoPhillips"), Mondi Syktyvkar, Akrikhin, JSC Kamchatskenergo, Integra Management.
Telecommunication companies, mass media, entertainment industry: MegaFon, Mobile TeleSystems, TELE2 Russia, RTcomm.ru (ROSTELECOM
company group), Russian Television and Radio Broadcasting Network, All-Russia State Television and Radio Broadcasting Company, СТС Media,
"Gazprom-Media Holding" (NTV, TNT television companies, NTV Plus satellite television company, RuTube), "ProfMedia".
Retail and services companies, FMCG: Baltika Breweries, Wimm-Bill-Dann, Unimilk, Leroy Merlin East, Victoria Company Group, ROLF Group, AVTOMIR,
Nezavisimost Group, SABMiller RUS, Deloitte, BDO ("BDO Unicon"), Rigla, CentrObuv, Eldorado, Auchan, Kaspersky Lab, Istok, Hyundai Motor CIS, Xerox,
Rosinter Restaurants Holding.



Clients about Softline

Larisa Kosterina, the Ivanovo City Administration, Head of the Information Resources Department

Last year we implemented a corporate portal powered by Microsoft SharePoint Server 2010 platform. This project is an important part of the
"electronic government" programme for local government authorities. It is directly connected with the processes of information technology
promotion. During the project implementation specialists of Microsoft Solutions Department of Softline have proved their high
professionalism, ability to solve complex tasks emerging during the process and to give quick response to our requests. This is the reason why
we continue our cooperation with Softline.

Sergey Rodionov, SOGAZ JSC, Head of the Corporate Information System Project Management Department

The main project objective was to raise the quality of information services used by SOGAZ Insurance Group, increasing their efficiency and
reducing labor expenses necessary for their delivery, as well as simplifying interaction between employees through building united informa-
tion environment with single entry point. Corporate portal built using Microsoft SharePoint has become the platform on which we have
managed to achieve our objectives. Joint work experience has proved that Softline is a reliable and responsible partner that works in compli-
ance with high professional standards. Next year we are planning to continue developing our portal with Softline project group.

Igor Vishnivetskiy, FFE "Capital Construction Office of the Ministry of Defence of the Russian Federation", Chief Executive Officer

Softline has been the partner of Federal Fiscal Enterprise "Capital Construction Office of the Ministry of Defence of the Russian Federation" for
several years, delivering software and implementing IT solutions. Currently we collaborate with Softline specialists on the project of moderni-
zation of Microsoft-based IT infrastructure, aiming to increase its reliability and fault-tolerance. Many years of professional experience and
advanced competences guarantee the high quality of the project, and that’s why we can recommend Softline as a reliable partner in informa-
tion technologies.

Oleg Kapitulov, E.ON Russia, Deputy General Director for Information Technologies

Softline has been delivering us software for many years. Last year we successfully completed several important projects related to building
and modernization of IT infrastructure based on Microsoft technologies, including migration of our corporate website to the SharePoint
platform. Despite the complexity of the projects and work scopes, experience and competence of the Microsoft Solutions Department
specialists from Softline enables fulfilling the objectives in compliance with high quality standards and in a timely manner, providing solid
ground for further collaboration. Now we carry out a project of System Center products implementation; in addition to that Softline specialists
are performing all-round support for our corporate portal.

14 Services | Software | Cloud http://virtual.softline.ru | virtual@softline.ru

Virtualization

-
-

-
-



Aleksandr Vasilenko,

Sergey Pozdnyakov,

Vasiliy Malanin,

Our clients

16 Services | Software | Cloud http://security.softline.ru | security@softline.ru

Information security

According to the results of the survey conducted by CNews



Information security audit -
Management Systems (ISMS)

Specialized systems and applications protection

Igor Popov,

Sergey Sitnikov,

Vladimir Ulyanovsky,

Oksana Polyakova,

18 Services | Software | Cloud http://www.softline.ru | info@softline.ru

Networking solutions



Hardware solutions http://hw.softline.ru | hardline@softline.ru

20 Services | Software | Cloud http://cad.softline.ru | cad@softline.ru

CAD and GIS

Rimma Zozina Oleg Mitrofanov



Technologies Aleksandr Petrov

3D object scanning technology Khabarovsk Shipyard, Head of IT Service

Rapid prototyping

Cloud CAE

Maksim Sopyryaev
Samara Water Supplies, Chief Engineer

22 Services | Software | Cloud http://quest.softline.ru | quest@softline.ru

Quest Solutions



IBM software solutions http://store.softline.ru/ibm | services@softline.ru

24 Services | Software | Cloud www.softline.ru | info@softline.ru

Graphics Software

It is impossible to imagine present-day
world without Adobe Systems



Oracle solutions

26 Services | Software | Cloud www.softline.ru | services@softline.ru

Online communications and collaboration

Our services Our partners



Business Intelligence systems
services@softline.ru

Our partners

Oracle

SAS

Holcim (Rus), Head of the Business Intelligence
and Sales Support Department
-

28 Services | Software | Cloud http://www.softline-erp.ru | sap@softline.ru

SAP solutions

SAP BusinessObjects

SAP Business All-in-One

-



Microsoft Dynamics CRM solutions implementation
http://www.mscrm.ru | crm.info@softline.ru

-

30 Services | Software | Cloud http://support.softline.ru | itsupport@softline.ru

Technical support, IT outsourcing and outstaffing

-

-



CUSTOMER
IT outsourcing

Busi
ne

ss
ob
ec ve
OUTSOURCING
so OUTSTAFFING

lu
on

Andrei Pedorenko

AlfaStrakhovanie OJSC, IT director

Valerii Ul’ko

Olga Gubina

32 Services | Software | Cloud http://services.softline.ru/sam-audit | sam-info@softline.ru

Software Asset Management



Our team Artem Ovchinnikov

of Russian Railways OJSC, IT Department Manager

Aleksandr Aushev

34 Services | Software | Cloud http://services.softline.ru/webdev | webdev@softline.ru

Web development



2. Project concept engineering

36 Services | Software | Cloud http://edu.softline.ru | edu@softline.ru

Softline Education



–

38 Services | Software | Cloud http://store.softline.ru | sales@softline.ru

Electronic software distribution

B2B online store B2C online store

Corporate license online store store.softline.ru

processing of orders in a free format)

- free-of-charge technical support for customers.

+7(495) 232-0060, 8-800-200-0860 (free of charge within Russia) http://store.softline.ru | sales@softline.ru

Allsoft online store

+7 (495) 937-01-50, 8-800-200-22-33 (free of charge within Russia) http://allsoft.ru | sales@allsoft.ru

Maintenance of online stores on vendor websites



Software subscription http://isp.allsoft.ru | isp@allsoft.ru

2. 3.
1.
-

Project structure

Le
a
ca
ro u a
on

ce on
c
ra

ure s
Inte

s, n
ancia

Marke n , PR

40 Services | Software | Cloud services@softline.ru

Mathematical and scientific software

-



DeskWork corporate portal http://www.deskwork.ru | sales@deskwork.ru

DeskWork benefits

-
ing corporate portals.

Basic

for departments.

42 Services | Software | Cloud www.sl-matlab.ru | matlab@sl-matlab.ru

MathWorks Solutions



Mirapolis
http://mirapolis.ru | info@mirapolis.ru

Mirapolis company has been developing customized systems of distance learning, personnel development and assessment,

— a service that automates the

— a service that enables
- Portal

Knowledge base

Webinars Mailout

Polls

-

Our clients

Nataliya Dudina,

44 Services | Software | Cloud http://cloud.softline.ru | cloud@softline.ru

Cloud computing

Services portfolio

Google Apps for Business components:

Google Apps benefits for enterprises



SCloud: fault-tolerant cloud-based IT infrastructure

SCloud enables you to:

Services that Softline clients transfer to SCloud platform:

Softline projects for integration
of Microsoft Office 365 with other services

46 Services | Software | Cloud http://softline.ru/spla | spla@softline.ru

Microsoft solutions licensing for cloud services

What is SPLA?

SPLA program enables deploying public and private clouds, leasing

-

-

SPLA target audience Products licensed under the SPLA program

SPLA benefits

Igor Balashov, Softline, Business Development Director

The objective of Softline as a SPLA reseller is to create a powerful partner framework that strives to build and develop the cloud technology
sector on the domestic IT market. Today more than 100 companies have become our SPLA partners. Due to the flexibility of the SPLA program
any service provider, regardless of its market experience, specifics of its business and company size can create a new startup or extend the
variety of services using Microsoft cloud solutions. Comprehensive support provided by Softline and Microsoft gives service providers the
possibility to make a step into the cloud — one of the most promising and cost-effective trends on the IT market, which attracts more and
more clients every year.



Microsoft Windows Azure http://azure.softline.ru | azure@softline.ru

About Windows Azure

Usability: Using accumulated knowledge:

Time saving and cost reduction: Availability and wide coverage:

Windows Azure benefits:

Vladimir Potapenko, Magora Systems, Chief Executive Officer
Windows Azure cloud platform has enabled us to start up our business without attracting additional financing. We could avoid the necessity
to build complex internal IT infrastructure and purchase a lot of own servers. Windows Azure allows you to get everything for further develop-
ment with just a few mouse clicks.

Vsevolod Ustinov, IT-Agency, Chief Executive Officer
Virtual servers in Microsoft Azure don’t crash and don’t require any maintenance. Moreover, they can be switched on or off with just a couple
of clicks. Cloud platform from Microsoft offers a whole range of ready-to-use services, and introduces a unified approach to development for
programmers. Resolving technical issues now requires less time, and more time remains for really useful things.

Anton Salov, Softline, Deputy Director for Innovative Technologies
We possess considerable experience of cloud computing promotion on the Russian market. Witnessing the intense interest of Russian developers
and companies in Windows Azure platform, we have put all our efforts in cooperation with Microsoft and our partners in order to make this service
available for a wide audience in Russia. Highly qualified team of support specialists, automatic trial access provisioning and more than 20 methods
of payment are at the disposal of our clients.

48 Services | Software | Cloud http://www.magazinga.com | info@magazinga.com

Magazinga Internet hypermarket

For online stores

-

-

For customers
For commercial web sites

For offline companies For beginners in e-commerce



Softline Venture Partners http://softlinevp.com | info@softlinevp.com

Investment decision-making process

Examples from Softline Venture Partners portfolio

50 Services | Software | Cloud http://www.tekmi.ru | support@tekmi-team.ru

Tekmi: unified communications

and

About the project

Virtual Office service

Virtual Number service

Internet Сontact Сenter

Kirill Grosh, Tekmi, Chief Executive Officer



Copiny: client communication system
http://copiny.com | support@copiny.com

Copiny service enables companies to provide technical support to customers, receive fast feedback and create online

How Copiny works?

3 key advantages of Copiny Clients

popular Internet projects

banks

Internet providers

other industries

52 Services | Software | Cloud http://soft.mail.ru | info@soft.mail.ru

Soft@Mail.Ru



Cloud solution hosting
for small and medium businesses

ActiveCloud portfolio

Our clients

54 Services | Software | Cloud http://www.daripodarki.ru | info@daripodarki.ru

DariPodarki.ru online store

About the project

Wellness card gift certificates
http://www.wellnesscard.ru | info@wellnesscard.ru

.



EfficientCom — integrated marketing
communications agency
http://www.efficientcom.ru | info@efficientcom.ru

The agency renders marketing services At the present day
for companies representing different EfficientCom features:
industries on the following directions:


Annual Russian Convention
of System Administrators



CloudConf — a cloud computing conference
http://www.cloudconf.ru | info@cloudconf.ru


Search solutions



Our addresses — Russia

Moscow
Headquarters 680000
Derbenevskaya Embankment 7, building 8, Tel.: +7 (4212) 74-77-24 Tel.: +7 (8652) 501-086, 511-086
Moscow, 115114
Tel.: +7 (495) 232-00-23

Krasnodar, 350020 Tel.: +7 (3462) 22-35-00
Tel.: +7 (861) 251-65-14
Gubkina Street 8, Moscow, 119333
Tel.: +7 (495) 221-10-70
634050
660049 Tel.: +7 (3822) 90-00-81
Tel.: +7 (391) 252-59-91

Petersburg, 195220
Tel.: +7 (812) 777-44-46
625003
Tel.: +7(8152) 68-88-46 Tel.: +7 (3452) 69-60-63

163000 Ufa
Tel.: +7 (8182) 63-59-22
Tel.: +7 (831) 220-00-36 Tel.: +7 (347) 292-44-50

Tel.: +7 (3852) 535-001, 535-002 Frunze Street 88, Novosibirsk, 630005
Tel.: +7(383) 347-57-47
Tel.: +7 (8422) 41-99-09

Herzena Street 34, Omsk, 644007
Tel.: +7 (4722) 585-255 Tel.: +7 (3812) 43-31-90
690000
Tel.: +7 (423) 260-0010

Tel.: +7 (351) 247-28-36 460021
Tel.: +7 (3532) 45-20-10
Tel.: +7 (8422) 90-02-02

Tel.: +7 (3952) 50-06-32
Tel.: +7 (8412) 20-00-51
Tel.: +7 (4732) 50-20-23

426008
Tel.: +7 (3412) 93-66-51 Tel.: +7(342) 214-42-01
Tel.: +7(4852) 58-88-09

-
236039 Don,344018
Tel.: +7 (4012) 77-76-50 Tel.: +7 (863) 237-99-49 Tel.: +7 (343) 278-53-35

Samara

Tel.: +7 (846) 270-04-80
Tel.: +7(843) 526-5526

Kemerovo Saratov

650099 410005
Tel.: +7 (3842) 45-59-25 Tel.: +7 (8452) 24-77-32


Our addresses — the CIS and overseas


Softline Company Profile 2012

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