This document summarizes an online styling service that provides personalized outfit recommendations and shopping. It digitalizes a stylist's expertise to recommend items to customers based on a short style quiz. The service makes money through referral commissions on purchases made through their site and links. It aims to expand globally and implement mobile apps. Competition is noted in personalization level, speed of recommendations, cost structures, and growth metrics like monthly visitors. Traction metrics so far and future goals are provided. Seed funding of $300k is requested for a 15-20% stake in the company.

1. We know what suits you!

5. We digitalize stylists brain!

6. You pass a short test

7. Dream
comes
true on
this page

8. You can buy online any item. Very soon we’re going to
implement substitutes to items that are sold out or expensive.

10. If the collection lacks the set you need
you can always order one from our
stylists

11. How we make money
• % of any purchase made via our referral
links
• Looks on request
• Personal LookBook is individual style book
with principles of colors, prints, shapes,
taboo and wardrobe collection especially for
you

12. Partners

13. Future:
offline
+
mobile

14. E-commerce: apparel
$37,6bn
$45,6bn
$54,2bn
1,4
2
2,84
0
0,5
1
1,5
2
2,5
3
0
10
20
30
40
50
60
2011 2012 2013
USA Russia
* By Emarketer and InSales.Ru research data

15. Global apparel
e-commerce 2013:
$259bn
10% is average commission online shop provides for referral sales, 15% by our
estimation is look-commerce share of the referral market
$259bn is evaluation of global apparel e-commerce by E-marketer. $385bn is their
estimation of the US e-commerce, 20% of which is apparel.
Our segment:
$4bn

16. Competition
Personalization of basic
service
+ + – –
Time for customer to get
result
Instantly 1+ hour Instantly Instantly
Stylist service + + – –
Cost Free + paid extra
services
Free Free Free
Cost $15-150 Free Free Free
Viral social mechanics – – + +
Break even point reached – – + +
Visitors monthly 5k 30k 5М 16М

17. Nataly Kotlyarevska, CEO
7 years in digital marketing
Owns digital agency
Clients
Roman Medny, chief stylist
One of the best Russian stylists, famous
fashion blogger, TV star
Owns style studio in Moscow and Kyiv
Oleg Minaev, CTO
15 years of coding and project
management for:

18. Current traction
• 5 000 registered users
• x4 raised conversion rate – up to
0.7% visitors buy
• x2.5 our average sale exceeds the market
average: $250 to $100

22. Next steps
• Growth
• Mobile
• Worldwide
• YOU!

23. $300k – seed round for
15-20% share