The document discusses SocialSafe, a startup that aims to give individuals ownership and control over their online data. SocialSafe's app allows users to store all their personal data on their own devices, rather than having it stored on remote servers by other companies. The founders have previous experience in security consulting and software. SocialSafe's business model involves offering a free basic version of the app, with premium features unlocked through a paid subscription. Their goals are to make users' data 100% private, not lock them into the platform, and more secure than existing solutions. The company projects 50 million users by 2018, paying $15-20 per user annually to access their personal data library through SocialSafe.