Social media strategy

15. Twitter provides us with a wonderful platform
to discuss/confront societal problems. We
trend Justin Bieber instead. (by Lauren Leto)
Social media is just a buzzword until
you come up with a plan. (by
Unknown)

23. Social Media Strategy

24. Vision & goals
Vision statement
Include your vision statement from your business/marketing plan. The vision statement briefly outlines
your future plan for the business. It should state clearly what your overall goals for the business are.
Goals/objectives
Include your short and long term goals from your business/marketing plan. What activities will you
undertake to meet them?
Your market
Target market
Who are you targeting through your social media tools/websites? What percentage of your overall target
market will be using social media?
Communication/engagement strategy
How will you communicate or engage with your target market? How often? How will you establish and
maintain this interaction?

26. Engagement

30. Digital Security
Basic TIPS
 You are a target to hackers
 Keep software up to date
 Be aware of suspicious emails
 Practice password management
 Be careful what you click
 Never leave devices unattended
 Protect sensitive data
 Use mobile phones safely
 Install anti virus protection
 Back up data

35. Verifying credibility of Online sources
 Look closely at the url to ensure it is genuine...
 Read the about and or contact page to see whether site
is dependable, see the telephone and email contacts
provided...are they dependable?
 Do a www.whois.com or www.allwhois.com
 Do a social media pages-check

36. When evaluating a web page, check to see
 Who’s authoring and publishing them. Is the publisher a
scholar on that topic--or someone simply putting forth
opinions with no substantiation?
 If the writer unbiased, or someone with an agenda?
 If the writer list a bibliography or source or Web links list,
so you can do further research on your own, or
independently verify information?
 When the site was last updated. A credible site should
tell you this on the home page. Currency is important!

37. Opportunities
Boost professional Science profiles
Networking
Reach new audiences
Act as a public voice for science
Make science accessible
Online outreach can help get funding! •
Open science & collaboration

38. "Those that have the
privilege to know, have
the duty to act." - Albert
Einstein.

39. Caution---Things not to do