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Social-Media-Strategy for students to manage platforms
1. Using Social Media tools
to tell better audio stories
“Tools, sources and channels for news”.
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16. Twitter provides us with a wonderful platform
to discuss/confront societal problems. We
trend Justin Bieber instead. (by Lauren Leto)
Social media is just a buzzword until
you come up with a plan. (by
Unknown)
25. Vision & goals
Vision statement
Include your vision statement from your business/marketing plan. The vision statement briefly outlines
your future plan for the business. It should state clearly what your overall goals for the business are.
Goals/objectives
Include your short and long term goals from your business/marketing plan. What activities will you
undertake to meet them?
Your market
Target market
Who are you targeting through your social media tools/websites? What percentage of your overall target
market will be using social media?
Communication/engagement strategy
How will you communicate or engage with your target market? How often? How will you establish and
maintain this interaction?
31. Digital Security
Basic TIPS
You are a target to hackers
Keep software up to date
Be aware of suspicious emails
Practice password management
Be careful what you click
Never leave devices unattended
Protect sensitive data
Use mobile phones safely
Install anti virus protection
Back up data
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36. Verifying credibility of Online sources
Look closely at the url to ensure it is genuine...
Read the about and or contact page to see whether site
is dependable, see the telephone and email contacts
provided...are they dependable?
Do a www.whois.com or www.allwhois.com
Do a social media pages-check
37. When evaluating a web page, check to see
Who’s authoring and publishing them. Is the publisher a
scholar on that topic--or someone simply putting forth
opinions with no substantiation?
If the writer unbiased, or someone with an agenda?
If the writer list a bibliography or source or Web links list,
so you can do further research on your own, or
independently verify information?
When the site was last updated. A credible site should
tell you this on the home page. Currency is important!
38. Opportunities
Boost professional Science profiles
Networking
Reach new audiences
Act as a public voice for science
Make science accessible
Online outreach can help get funding! •
Open science & collaboration
39. "Those that have the
privilege to know, have
the duty to act." - Albert
Einstein.