The document discusses Kerala's experience in harnessing social media for agricultural development. It outlines initiatives taken by the Department of Agriculture to promote the use of social media and digital technologies among farmers and agricultural officials. These include regular meetings on social media use, incentives for best social media practices in agriculture, training staff on strengthening customer service and innovation through social media, and supporting farmer groups and lead farmers in sharing best practices online. The department has also developed various web and mobile applications, and maintains a presence on platforms like WhatsApp, Facebook, and YouTube to disseminate agricultural information.