SlideShare a Scribd company logo
Secret sauce
By: Shelton
TO SOCIAL VIDEO DOMINATION
FROM: ANIMAKER
WHERE IS THE
ATTENTION of
your
customers?
SOCIAL
MEDIA!!!
Where do people spend time on Social Media?
WHAT TYPE OF
CONTENT DO
THEY CONSUME?
VIDEO!!!
You can copy & paste graphs from Google Sheets
SOCIAL VIDEOS - THE NEW TREND
Social Media + Video =
Social
Video
SECRET SAUCE
OF BUZZFEED
Some of the INGREDIENTS used by buzzfeed
× KNOW YOUR AUDIENCE
× AWESOME TITLE
× MIND BLOWING FIRST 8 SECONDS
× KICKASS SCRIPT
× CTA
ANIMAKER
SECRET SAUCE MANUFACTURING INDUSTRY
DISTILLED SAUCE FROM
1000 HIGH PERFORMING
VIDEOS!
MORE SAUCE: Types of videos
EDIFY
Educate and share
information with your
audience using videos
E.g. Tasty - Buzzfeed
channel creates short
videos on how to
prepare new food
dishes
CARAMBA!!!
Captivate your
audience.
E.g. Red Bull videos
engages users,
motivates and inspires
users to try things and
makes them feel
BUZZZZZ
Make use of the trends
as it has high impact.
E.g.
Fidget Spinner
Mannequin challenge
SECRET SAUCE
TO SAVE MONEY
ON FB ADS
HORIZONTAL
VIDEOS
For Facebook Ads
VERTICAL
VIDEOS
For Facebook Ads
100%Total success!
OUR FINDINGS: CASE STUDY
338
VERTICAL VIDEO
REACTIONS
263
HORIZONTAL VIDEO
231VERTICAL VIDEO
SHARES
166HORIZONTAL VIDEO
$52VERTICAL VIDEO
COST PER 100,000 VIEWS
$85HORIZONTAL VIDEO
1,000,000SOCIAL VIDEOS HAVE BEEN CREATED USING
ANIMAKER
SPICY
TIPS
CREATE A
SERIESCreate a single video for - $2000 (Not Viable)
Use DIY to make 20 videos for the same using different style -
$2000
VIDEO LENGTH
REPURPOSE
Shorten your video for each social medium.
It will create a hook and share the link in the description to watch
the full video.
Subtitles
Add subtitles to your videos, as 90% of the videos on facebook is on
mute.
Unless users turn the volume up it is tough to get your message
conveyed.
REPURPOSE YOUR BLOG
CONTENT
Use the content on your blog, see if it can be transformed into a
video.
Share it on YouTube with the blog link in the description it will get
you more traffic and also a backlink.
DOWNLOAD THE CHECKLIST ON HOW TO
CREATE AWESOME VIDEOs HERE
THANKS!You can mail me at: shelton@animaker.com

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