A BASIC VIEW OF DIFFERENT SOCIAL TV CONCEPTS AND OPPORTUNITIES. WROTE IN 2011 // IT IS MORE TREND AND CURRENT NOW!

1. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
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SOCIAL TV
BACK TO BASICS
martes, 27 de agosto de 13

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YESTERDAY THE WORLD
CHANGED,
NOW IT’S YOUR TURN
MIKE WALSH
martes, 27 de agosto de 13

3. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
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// THE MARKETING LIFESTYLE
CONTENT MACHINE//
COMPUTING SOCIAL MEDIA AND
TELEVISION TOGETHER
martes, 27 de agosto de 13

4. Propiedad Confidencial COLOSSUS S.L. © 2013
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YOU ARE PUBLIC 3.0.
CITIZEN + CONSUMER + SPECTATOR
YES YOU ARE
introduction
(SOCIAL TV)
martes, 27 de agosto de 13

5. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
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How many of you have a TV
at home?
Thanks to TV we can access quality
entertainment content or watch
information and live events.
From a reality program to the Olympic Games through
the best thriller series. THIS WAS 2011... CAN YOU
IMAGINE NOW?
COLOSSUS SAYS
martes, 27 de agosto de 13

6. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
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How many of you have a
SMARTPHONE, TABLET
or COMPUTER at home?
These devices make the SECOND
SCREEN experience possible. The
DEVICES we use while watching TV...
(or reading this keynote).
COLOSSUS
COLOSSUS SAYS
martes, 27 de agosto de 13

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COLOSSUS
COLOSSUS LOVES
LIFESTYLE &
ENTERTEINMENT
martes, 27 de agosto de 13

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COLOSSUS
COLOSSUS does not know the source, sorry.
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martes, 27 de agosto de 13

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COLOSSUS does not know the source, sorry.
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martes, 27 de agosto de 13

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DAY TO DAY TECH DEVELOPS
We already have interactive “audio” PLATFORMS or APPS.
Or how the TELEVISION SET is going to talk to our MOBILE and vice versa.
COLOSSUS SAYS
martes, 27 de agosto de 13

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OK...
WHAT ABOUT SOCIAL TV?
martes, 27 de agosto de 13

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It all began with what is called backchannel -
Or how SPECTATORS use Social Media, FB
and TW, to discuss what they see on TV in
REAL TIME.
Then some people thought TV was “game
over” versus digital media channels... BUT...
COLOSSUS SAYS
martes, 27 de agosto de 13

13. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
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#GraciasSara
BACKCHANNEL example in Spain.
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martes, 27 de agosto de 13

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The CONTENT PRODUCERS, MEDIA
CHANNELS and DIGITAL
ENTREPRENEURS have detected a unique
opportunity to exploit the content of
backchannel and relocate the VIEWER/
SPECTATOR in front of TELEVISION again!
COLOSSUS SAYS
martes, 27 de agosto de 13

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Mobile/tablet APPLICATIONS and
WEBS allow viewers push or pull
EXTRA CONTENT or PROMOTIONS...
and especially they allow viewers
create COMMUNITY.
COLOSSUS SAYS
martes, 27 de agosto de 13

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APPLICATIONS and digital
allow CONTENTS to be
TRANSMEDIA.
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martes, 27 de agosto de 13

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GOOD INTERVIEW
EXPLANATION by
Alan Wolk’s Beet.TV
http://socialtimes.com/kit-digital-social-tv_b91501
COLOSSUS SAYS
martes, 27 de agosto de 13

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KEY OBJECTIVES
in SOCIAL TV
OPPORTUNITIES
martes, 27 de agosto de 13

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ENRICH / ENHANCE
THE CONTENT
(TRANSMEDIA
STORYTELLING)
COLOSSUS
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Propiedad Confidencial COLOSSUS S.L. © 2013
martes, 27 de agosto de 13

20. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
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ALLOW
INTERACTION
(INTERACTIVE TV IS
MORE THAN SMART)
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martes, 27 de agosto de 13

21. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
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DIGITAL MARKETING
(FROM BRANDED
CONTENT TO DIGITAL
SEGMENTED MKT
GOODS)
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Propiedad Confidencial COLOSSUS S.L. © 2013
martes, 27 de agosto de 13

22. Propiedad Confidencial COLOSSUS S.L. © 2013
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LET’S SHARE
short OLD SCHOOL
SOCIAL TV
EXAMPLES
martes, 27 de agosto de 13

23. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
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Propiedad Confidencial COLOSSUS S.L. © 2013
TV PROGRAMS HASTAG NAME
good way to be TV social
martes, 27 de agosto de 13

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THE BRITNEY
EFFECT
or how social TV
transforms users
into audience
martes, 27 de agosto de 13

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Propiedad Confidencial COLOSSUS S.L. © 2013
https://vimeo.com/37516900
THE SECOND SCREEN SHARING
A REAL TIME GAME WHILE ENJOYING TV
martes, 27 de agosto de 13

26. Propiedad Confidencial COLOSSUS S.L. © 2013 COLOSSUS
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HOW AN APP CAN BE A
PROGRAM AND VICE
VERSA
A REAL TIME GAME
CONNECTED TO
BROADCASTING
martes, 27 de agosto de 13

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THIS IS //
COLOSSUS
martes, 27 de agosto de 13

28. Propiedad Confidencial COLOSSUS S.L. © 2013
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SOCIAL TV / APPCENTRIC /
BRANDED CONTENT /
INTERACTIVE EXPERIENCE /
ADVERTEINMENT /
GAMIFICATION / VIRTUAL
GOODS / LIFESTYLE CONTENT /
TRANSMEDIA STORYTELLING...
martes, 27 de agosto de 13

29. Propiedad Confidencial COLOSSUS S.L. © 2013
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NEWMARKETING
IS
NEWBUSINESS
(LOOK UP #NEWMARKETINGISNEWBUSINESS)
martes, 27 de agosto de 13

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THANKS!
by
COLOSSUS
martes, 27 de agosto de 13