Social Media Uses By John Deere
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John Deere uses social media like Facebook, Twitter, blogs and YouTube to promote its "Machine Finder" system for owners to sell used equipment. Twitter shares industry news and links but is not personal, while Facebook integrates Twitter and automatically posts blog content along with encouraging fan photos and friend invites. YouTube posts informative "webisodes" and favorites industry videos, all directing users to the Machine Finder blog.
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Social Media Uses By John Deere
- 1. Social Media Uses by John Deere Joe Calderone Comm 380
- 2. John Deere “Machine Finder” System for owners looking to sell their used John Deere equipment Uses Facebook, Twitter, a Blog, and YouTube to promote “Machine Finder”
- 3. Twitter
- 4. Twitter All news topics industry related Not very personal, mainly just links posted and occasional “thank you” to users who re-tweet Mainly used to promote blog and other social media outlets No real promotion of used John Deere equipment
- 5. Facebook
- 6. Facebook Integrates Twitter feed and blog posts, all things posted on Twitter & blog automatically posted onto this page All links within the page redirects users to “Machine Finder” website Users allowed to post fan photos of “classics” allowing for collaborative correspondence Users also encouraged to invite friends to become “fans” John Deere advertising posted onto side
- 7. Youtube
- 8. Youtube Various “webisodes” posted to inform consumers Many links redirecting users to “Machine Finders” blog Account also favorites other various industry related videos dealing with John Deere equipment Very in personable connotation tone