Social Media &
Video Marketing 101


  JCC Professional Conference 2013
67%
     of JCC members and participants have smartphones




State of Digital Media in JCCs
50+%
of JCC members and participants are on Facebook, but only 1 in 10 wants
      to hear about new programs and services through Facebook.




 State of Digital Media in JCCs
1 in 5
 JCCs have someone in a web, social media, digital marketing role




State of Digital Media in JCCs
90/10
   Traditional Marketing Budget vs. Digital Marketing Budget




State of Digital Media in JCCs
Trends in Social
    Media
Outbound vs Inbound Marketing
Facebook Reach
Too Much Money on Print Advertising
Our Life is Filled With Screens
Multi-screening
Social Media is a Layer
Scale and Unscalable
Digital Marketing
Trends for JCCs
Hits  How Idiots Track Statistics




Measure and Tracking
Key Performance Indicators
Conversions
Social Media Editorial Calendars
Micro Content
Trending
Marketing to Lifestyle
Marketing to Lifestyle
Tell Stories
Tell Stories
Tell Stories
Pictures, Pictures, Pictures
Budget $ for Social & Digital Ads
Budget $ for Social & Digital Ads
Essential JCC Information
         Staff Directory
         Schedules
         News
         Feedback
         Facebook & Twitter
         Eventbrite Integration
         Custom Lists
         Photo Albums
         Maps
         & More
Mobile
Video 101

Social media trends and video marketing 101 Professional Conference