Uploaded byJCC Association
Screens
The document discusses how screens like smartphones, tablets, laptops, TVs, and displays are increasingly prevalent in people's lives and at JCCs. It notes that most JCC members and participants have smartphones, and budgets often allocate more funds to traditional vs. digital marketing. The document provides recommendations for using different screens to engage customers, such as developing high-quality mobile apps that address common questions, creating brief instructional videos for TV displays, and ensuring content is regularly updated across platforms.
Screens
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- 2. Our Life isFilled With Screens
- 3. 67% of JCC members and participants have smartphones State of Digital Media in JCCs
- 4. 1 in 3Adults Owns a Tablet/e-Reader
- 5. Our Life isFilled With Screens
- 6. More screens inthe future
- 7. More screens inthe future
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- 11. 90/10 Traditional Marketing Budget vs. Digital Marketing Budget Even a further divide in JCCs
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- 13. Screens are ControlledBy Customers
- 14. UX is TopPriority
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- 16. Create Once -Post Everywhere
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- 21. Research and HighValue Behavior
- 22. Zero Moment ofTruth “ZMOT”
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- 25. Sign Up forEvents
- 26. Register for SummerCamps
- 27. Buy Tickets forCultural Events
- 28. All Roads Leadto Rome..... Website
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- 30. When Members UseMobile There are 2 main situations in which people turn to mobile... Idle Time Urgent Tasks ‣ Catch up on News ‣ Find a business ‣ Look for things to do ‣ Look up contact information ‣ Take and share pictures Mobile
- 31. How Members WillUse It Think about what people want and expect, not just what information you want to include Mobile
- 32. Question: What shouldwe do this weekend? Solution: Calendars of cultural events Lectures and concerts Jewish programs Adult, youth, and family activities Purchase tickets through the app Mobile
- 33. Question: Are thereany group exercise classes today? Solution: Fitness schedules Class listings with instructors and descriptions Pool, gym, and other facilities hours and information Mobile
- 34. Question: How doI make a service appointment? Solution: Listings of important resources Personal Training Childcare Massage Mobile Youth & Family
- 35. Question: How canI interact with other members and the JCC? Solution: Interactive features and social media Twitter/Facebook Photo and video sharing Feedback Mobile
- 36. How to MakeIt Great So you know you should have a mobile strategy, but how do you execute? Mobile
- 37. Make Sure itWorks Well on All Devices 9% 14% Together, iOS and Android 46% account for 80% of mobile devices! Catering to them gives 30% you the best chance for high adoption rates. Android iPhone Blackberry Other Mobile
- 38. Establish a Workflowfor Updates Wrong information is worse than no information Start with the essentials Have a detailed, realistic plan for how content is kept relevant Enable users to easily give you feedback and pay attention to the results Mobile
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- 40. Promote your App! 3Easy Steps Auto-detect mobile devices Put up posters or displays around the center Send out an email or two upon launch Mobile
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- 48. • Keep itshort (1 to 2 min, check your analytics) • Educational, entertaining & engaging • Portable Best Practices for Video
- 49. Best Practices forVideo
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- 52. Display in Lobbyand Fitness Center
- 53. • Show videosor motion • Keep message simple • Make sure staff in Knowledgeable about content • Re-purpose content from other networks • Make them social! • Possible revenue generator Best Practices for Screens in the JCC