Download to read offline
More Related Content
Similar to Mobile social mf_classlesson
Mobile social mf_classlesson
- 1. Mobile & Social Media for the Marketers of Tomorrow Taj Moore & Greg Hickman
- 2. Who Are TheseDudes? Taj Moore • Social Media Ninja at PlaceWise • On social networks since Friendster (it was before your time) • I often go to Burning Man • @tajmo Greg Hickman • Mobile Marketer at PlaceWise • I race bikes • @gjhickman
- 3. Why Are WeHere? • The basics of marketing in today’s world • What is Social Media? • What is Mobile Marketing? • Why are both Mobile and Social important? • How are brands using both Social Media and Mobile • Questions and Answers • Key Takeaways • Chance to win a Starbucks gift card.
- 4. Marketing Today Say Please and Thank You.1 Be a good listener.2 Interested is interesting.3 1. Seth Godin, Permission Marketing; Gary Vaynerchuk, The Thank You Economy 2. Marty Cagan, Inspired: How To Create Products Customers Love 3. Amy Heckerling, Loser (good advice from Jason Biggs’ father in that movie)
- 5. What Is SocialMedia? • It started thousands of years ago with gossip & direct conversation. • Technology improved since then: Facebook, Twitter, Zynga, Yelp, Foursquare check-ins, Amazon reviews, and all the rest. • Gossip and direct conversation have not fundamentally changed, they just happen online, too. • Social Media is your opportunity to participate in the conversation and learn from the gossip. • Learn the rules, understand the culture, stand out for the right reasons.
- 6. What is MobileMarketing? • The use of wireless media as an integrated content delivery and direct response vehicle within a cross-media or stand-alone marketing communications program. • Personal • Ubiquitous • Immediate • Local • Trackable
- 7. Who Is TheMobile Consumer? • 91%+ of US Population is mobile • 82% don’t leave home w/o their phone • The median age of a text message user = 38 • 2+ trillion texts sent/received in 2010 • Data usage surpassed voice in 2009 • Over 50% will have a smart phone by end of 2011 • More smart phones sold than PCs by end of 2011 Sources: CTIA, Neilson, NY Times, Juniper, ComScore, AdMob
- 8. Mobile = CustomersWho Are Mobile • Mobile is NOT about mobile technology • It’s about being helpful and entertaining! • It’s 24/7 connectivity and continuity
- 9. A Few SocialStats • “Internet users in the U.S. spend nearly a quarter of their time online using social media (or about 13 and half minutes per every hour spent online)” • “46% of Internet users worldwide interact with social media on a daily basis” • “From 2008 to 2012, the percentage of US companies who use social media for marketing purposes is projected to more than double (from 42% to 88%)” • “15% of social media users are more inclined to buy from brands that advertise in social media” • “25% are more likely to find out more about brands that advertise on social media sites” Sources: Andrew Hanelly at Social Media Explorer, Econsultancy, TNS Global, eMarketer, Ad-ology Research
- 10. Social Media RelativeScale Image from OnlineSchools.Org
- 11. How Brands UseSocial aka “Social Marketing Mix” • Business Pages • Microblogging • Contests & Games • Check-ins • Deals & Coupons • Reviews • Mobile
- 12. Business Pages Facebook Yelp (Custom Tabs) (Claimed Business)
- 13. Microblogging Facebook Tumblr Twitter
- 14. Contests & Games Facebook Microsite (3rd Party Application)
- 15.
- 16.
- 17. Reviews Warning: this iscompletely out of your hands!
- 18. How Brands UseMobile • SMS (Text messaging) • Coupons • Mobile Web • QR Codes • Applications • Location Sources: CTIA, Neilson, NY Times, Juniper, ComScore, AdMob
- 19. SMS ESPN sends score alerts & Grey Goose Sponsors Golf Target & JC Penny to distribute Victoria’s Secret announces new Channel’s SMS Initiatives mobile coupons products In game call to action at Rockies games to finish lyrics
- 20.
- 21.
- 22.
- 23.
- 24. Key Takeaways • Mobile is Social • It’s no longer push, it’s about the dialogue. Interested is interesting. • Brands have to go where their customers go...and while they’re on the way there • Read the following books: • The Thank You Economy by Gary Vaynerchuck • Rework by Jason Fried/David Henemeier Hansson • The conversations are always happening. Your opportunity is to join them & learn from the gossip. • You have influence (not power) … and so does your public. • Say please and thank you. Be a good listener. People will like you.