The document summarizes key social media trends for 2014 according to Rasmus Fisker, Head of Social. The 5 trends discussed are: 1. Socializing business - businesses should consider how their brand engages in the collaborative economy and how their products can be recommended or sold via social media. 2. Content first - focus on creating high-quality content before considering which platforms to distribute it on. 3. Pay to play - organic reach on platforms like Facebook is decreasing, so native advertising and paying to promote content may be necessary. Consider the performance of ads and tailor strategies. 4. Secrecy - anonymity and user privacy are increasingly important issues as big data grows. Give users