2. Social Media Strategy
• Five steps
You need Equity DO NOT SET IT AND FORGET IT
1. UNIFYING THEME - Internal / external
2. PLATFORM TACTICTS - With = WIN / Against = Loose
3. DAILY TASKS – Momentum / Consistency / Systems
4. LISTEN – Key words, Reputation
5. MEASUREMENT – Influence > Audience (Klout / twitter grader)
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Do they care? Will they go? Will they buy?