The document discusses the intersection of mobile web and social media. It notes that mobile internet usage is growing rapidly and surpassing desktop usage. It explores what constitutes mobile and social media, how mobile context and location influence experiences, and how social recommendations and word-of-mouth impact consumer purchasing. Charts show high percentages of consumers using social media and advice from contacts to research products and make buying decisions.

1. Intersection of Mobile Web
& Social Media
Presented by Envano
June 2, 2011
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3. Why Mobile?
Source: http://www.flickr.com/photos/annnna/2228189828/
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4. Source: Morgan Stanley - Internet Trends June 7, 2010
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5. Source: Morgan Stanley - Internet Trends June 7, 2010
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6. It happened in first quarter 2011!
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8. What is Mobile?
What is Mobile?
Source: http://www.flickr.com/photos/valeriebb/3006348550/
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11. Source: http://www.flickr.com/photos/mykalburns/2492199172/
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12. 5.3 billion mobile devices
6.8 billion inhabitants.
Source: U.N. Telecommunications Agency. http://www.itu.int Source: http://www.flickr.com/photos/donkeyhotey/5679642883/
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13. Source: http://www.flickr.com/photos/dlytle/3839416191/
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14. Source: http://www.flickr.com/photos/yourdon/4064143718/
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15. Source: http://www.flickr.com/photos/mythoto/1193636560
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16. What is Mobile Context?
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20. Source: http://advertising.yahoo.com/industry-knowledge/mobile-shopping-insight.html
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21. What about social?
Source: http://www.flickr.
com/photos/worldworldworld/3041326892/
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22. 48% of shoppers used a
combination of search and social
media during the purchasing
process.
Source: http://www.informationweek.com/news/internet/social_network/229219363 Image: http://www.flickr.com/photos/i5design/5474312093/
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23. 90% of consumers online trust
recommendations from people
they know.
(source-econsultancy July 2009)
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24. 81% of respondents said they
received advice from friends
and followers relating to a
product purchase.
(Source-ClickZ Jan. 2010)
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25. 91% of Mobile Internet
Access is to Socialize.
Source: http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/
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26. 76% of consumers who are
starting with either search or
social media are signifying
intent to explore and
potentially buy without
commitment to a brand at the
outset
Source:
http://www.scribd.com/doc/49442666/The-Virtuous-Circle-The-Role-of-Search-and-Social-Media-in-the-Purchase-Pathway-Research-from-
GroupM-Search#archive
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27. What is Social?
Rating, Review, Comment ,Tweet, Post, Status, Texting,
Video, Pics, Share, Like, Fan...................
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28. What is NOT Social?
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29. Source: http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/
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30. What did we miss?
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