Find out which Pet Food brands commanded the most engagement on social media in this comparison report. Social media metrics on the brands' performance can be found here.

1. Pet Food
on Social Media
July 1st – Aug 31st 2016

2. Pet Food : Social Media Report
This Report looks at how
Pet Food Brands
performed on Social Media between
July 1st – Aug 31st, 2016

3. Comparison of
“Pet Food”
Facebook Pages
Jul 01, 2016 - Aug 31, 2016

4. Hill's Pet Nutrition: Maker of Science D had the largest fan base of 1,395,021 while Hill's Pet Nutrition: Maker of Science
D showed the highest fan growth of 1.13%.
-0.4%
-0.2%
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%
1.2%
0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K
Growth%
Number of Fans
Beneful Hill's Pet Nutrition: Maker of Science D Blue Buffalo - All-Natural Pet Food
Dick Van Patten's Natural Balance Pet Fo Iams Nature's Recipe
Purina
Fans

5. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Nature's Recipe Hill's Pet Nutrition:
Maker of Science D
Dick Van Patten's
Natural Balance Pet
Fo
Iams Purina Blue Buffalo - All-
Natural Pet Food
Beneful
United States Countries < 2% Canada Brazil Turkey Australia Other Countries Russian Federation South Africa Italy
Fans - Geography

6. Dick Van Patten's Natural Balance Pet Fo had the highest PTAT of 1.61% as a percentage of its average number of
Fans during this time period.
0.0%
0.2%
0.4%
0.6%
0.8%
1.0%
1.2%
1.4%
1.6%
1.8%
0K 200K 400K 600K 800K 1,000K 1,200K 1,400K 1,600K
Peopletalkingabout(as%ofFans)
Average Number of Fans
Beneful Hill's Pet Nutrition: Maker of Science D Blue Buffalo - All-Natural Pet Food Dick Van Patten's Natural Balance Pet Fo Iams Nature's Recipe Purina
Conversations

7. Dick Van Patten's Natural Balance Pet Food published the greatest number of posts (75). Iams had the highest average
engagement with a score of 849.
0 10 20 30 40 50 60 70 80
0 100 200 300 400 500 600 700 800 900
Beneful
Hill's Pet
Nutrition:…
Blue Buffalo -
All-Natural…
Dick Van
Patten's…
Iams
Nature's
Recipe
Purina
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts

8. Beneful received the most number of Likes (45,953), Dick Van Patten's Natural Balance Pet Food got the most number
of Comments (2,950) and Hill's Pet Nutrition: Maker of Science D had the most number of Shares (9,018).
0K 5K 10K 15K 20K 25K 30K 35K 40K 45K 50K
Hill's Pet Nutrition: Maker of Science D
Beneful
Blue Buffalo - All-Natural Pet Food
Dick Van Patten's Natural Balance Pet Fo
Iams
Purina
Nature's Recipe
Likes Comments Shares
Engagement Breakdown

9. Most Engaging Brand Posts
Hill's Pet Nutrition: Maker
of Science D
26-AUG-16, FRI 10:20AM
Everybody wants an invite to this National
Dog Day celebration — especially one
kitten in particular ..
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
1,000 29,606 1,001 4,041 Positive
Nature's Recipe
25-AUG-16, THU 12:45PM
Murphy enjoys a meal of Grain Free
Chicken, Sweet Potato & Pumpkin
Recipe. It’s a tasty, high-energy ..
Beneful
08-JUL-16, FRI 1:45PM
Make dreams a reality! 1) Tag Beneful 2)
#DreamDogPark. 3) We donate $1! Easy
as 1 2 3! https://www. ..
ENGM
T.
LIKES COMMENTS SHARE
S
SENTIMENT
1,000 19,015 441 771 Positive
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
999 24,120 1,034 1,372 Positive

10. Most Engaging Brand Posts
Beneful
01-JUL-16, FRI 2:48PM
Tag Beneful & #DreamDogPark, and we’ll
donate $1 to dog parks across the country.
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
999 19,321 857 2,220 Positive
Iams
25-JUL-16, MON 8:30PM
What do canine kisses really mean?
Find out below. If you have more
questions about dogs, we're here ..
Hill's Pet Nutrition: Maker of
Science D
02-JUL-16, SAT 2:30PM
If pets had it their way on Independence
Day, they’d trade noisy fireworks for
another round of dinn ..
ENGM
T.
LIKES COMMENTS SHARE
S
SENTIMENT
998 9,075 989 1,765 Positive
ENGMT
.
LIKES COMMENT
S
SHARE
S
SENTIMENT
998 8,215 398 3,910 Positive

11. Purina's Facebook Page saw the highest number of Fan posts (371).
0 50 100 150 200 250 300 350 400
Beneful
Hill's Pet Nutrition: Maker of Science D
Blue Buffalo - All-Natural Pet Food
Dick Van Patten's Natural Balance Pet Fo
Iams
Nature's Recipe
Purina
Number of Fan Posts
Fan Posts

12. Blue Buffalo - All-Natural Pet Food received the highest percentage of Positive Sentiment (50.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Beneful
Hill's Pet Nutrition: Maker of Science D
Blue Buffalo - All-Natural Pet Food
Dick Van Patten's Natural Balance Pet Fo
Iams
Nature's Recipe
Purina
Negative Neutral Positive
Sentiment Analysis

13. Nature's Recipe responded to the highest percentage of Fan posts (62.50%).
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
0 500 1000 1500 2000 2500 3000
%ofFanPostsBrandRespondedto
Average Response Time (mins)
Beneful Hill's Pet Nutrition: Maker of Science D Blue Buffalo - All-Natural Pet Food
Dick Van Patten's Natural Balance Pet Fo Iams Nature's Recipe
Purina
Brand Responses

14. Dick Van Patten's Natural Balance Pet Food published the most with 75 posts.
8%
15%
4%
20%
2%
19%
32%
Nature's Recipe Blue Buffalo - All-Natural Pet Food Purina
Hill's Pet Nutrition: Maker of Science D Iams Beneful
Dick Van Patten's Natural Balance Pet Fo
Share Of Voice – Volume of Posts

15. Beneful received the largest volume of Likes (45,953).
20%
2%
5%
24%
6%
25%
18%
Nature's Recipe Blue Buffalo - All-Natural Pet Food Purina
Hill's Pet Nutrition: Maker of Science D Iams Beneful
Dick Van Patten's Natural Balance Pet Fo
Share Of Voice – Likes

16. Dick Van Patten's Natural Balance Pet Fo received the largest volume of Comments (2,950)
8%
6%
10%
21%
12%
18%
25%
Nature's Recipe Blue Buffalo - All-Natural Pet Food Purina Hill's Pet Nutrition: Maker of Science D Iams Beneful Dick Van Patten's Natural Balance Pet Fo
Share Of Voice – Comments

17. Hill's Pet Nutrition: Maker of Science D received the largest volume of Shares (9,018).
9%
3%
5%
37%
8%
16%
22%
Nature's Recipe Blue Buffalo - All-Natural Pet Food Purina
Hill's Pet Nutrition: Maker of Science D Iams Beneful
Dick Van Patten's Natural Balance Pet Fo
Share Of Voice – Shares

18. During this time period, #LetsLiveBig was the most engaging run by Purina. Purina published the most (2) in its
#LetsLiveBig campaign.
0 0.5 1 1.5 2 2.5
0 100 200 300 400 500 600 700 800 900 1000
NO DATA(Beneful)
NO DATA(Hill's Pet
Nutrition: Maker of…
NO DATA(Blue Buffalo -
All-Natural Pet Food)
NO DATA(Dick Van
Patten's Natural…
NO DATA(Iams)
NO DATA(Nature's
Recipe)
#LetsLiveBig (Purina)
Number of Posts
Engagement Score
Engagement Score Number of Posts
Campaign Comparison

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