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Allrecipes Measuring Cup Report April 2010


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Allrecipes Measuring Cup Report April 2010

  1. 1. The Monthly Measuring CupWhat American Families are Eating and CookingApril 2010Allrecipes Environmental Survey shows people don’tjust get grayer as they get older…they get greener too!Surprising survey results show 52% of people 46 and older are concerned aboutthe environment, while only 42% ages 35 and younger feel the same way. Beloware a few more ways that age affects “green” behaviors.• The likelihood to purchase environmentally-friendly products increases with age. Only one-third of cooks ages 18 to 24 make an effort to purchase environmentally-friendly products, whereas more than half of cooks 46 and older make an effort to purchase environmentally-friendly products.• Top environmentally-friendly tactics employed by families include reusing (87%) and recycling (85%) containers; using energy-efficient light bulbs (86%, up 15% from last year); and purchasing energy-efficient appliances (70%). Least likely tactics include composting (40%, this is up 10% from last year) and rain barrels (9.5%).• More than half of home cooks have a garden to grow food; the most common methods are a garden plot in the yard and containers. Younger cooks are twice as likely to be growing in containers compared with their older counterparts.• Younger cooks are 2 to 3 times more likely to shop at farmers’ markets for environmentally-friendly reasons compared with their older counterparts. (See chart below)FUN FACTAccording to the Global Industry Guide, organic food has grown into a $52 billion market and represents the fastest-growing segment of the grocery industry. On Allrecipes, searches for the term “organic” have grown at six times theyearly average compared to other terms. Younger cooks say they are willing to pay more for organic products,though on average, they buy less of them. Shop at farmers’ markets or farm stands April 2010 Allrecipes Monthly Measuring Cup | 1
  2. 2. April Trends: April is Greener thanMarch with Asparagus and Earth DaySearches for the term asparagus are highest in April when itranks #14 among the top 50 search terms (the rest of the year,it’s far below 50).On Allrecipes, searches for asparagus have grown at 7 timesthe yearly average compared to other search terms.FUN FACTAllrecipes home cooks will prepareenough asparagus this year, that if laidend-to-end, it would reach from Seattleto Miami (that’s 3,300 miles!).Top 5 Asparagus Recipes in April1. Penne with Chicken and Asparagus2. Quick Chicken with Asparagus and Provolone3. Baked Asparagus with Balsamic Butter Sauce4. Asparagus Parmesan5. Sautéed Garlic AsparagusApril 22, 2010 Marks the40th Anniversary of Earth DayAccording to the U.S. Department of Agriculture’s Food Loss Project, Americans throw away more than 25.9million tons of all the food produced for domestic sale and consumption per year.FUN FACTThe amount of greenhouse gases (217.56 billion pounds) created by food waste in the U.S. would be equivalent toevery person in California driving to Maine and back. (That’s about 37 million people driving about 6,000 miles.)Here are a few recipes from the Everyday Leftover recipe collection to help make the most of your food:1. Awesome Sausage, Apple and Cranberry Stuffing2. Holiday Chicken Salad3. Tex-Mex Turkey Soup4. Twice-Baked Mashed Potatoes5. Cobb Salad April 2010 Allrecipes Monthly Measuring Cup | 2
  3. 3. Easter FavoritesThe overall theme for Easter food this year was simpleand sweet.Top Easter Recipes1. Carrot Cake III April 15th is Tax Day2. Honey Glazed Ham3. Easy Lovely Lemon Chicken Interesting spikes in ham-related search on tax day4. Easter Breakfast Casserole 2009 might have inspired some Allrecipes users to5. Braided Easter Egg Bread seek ways to save money and cook up any unused ham from Easter.Top Easter Leftover Recipes1. Easter Leftovers Casserole • Ham Salad spiked 342 places2. The Best Bean and Ham Soup • Split pea and Ham soup spiked 382 places3. Cobb Salad • Ham and Bean soup spiked 330 places4. Delicious Ham and Potato Soup5. Awesome Egg Salad with a Kick Those with an unexpected windfall might have been ready to celebrate (or were dreaming of tropical places) with a few party/tropical beverages moving up the ranks on April 15, 2009 as well.What Sizzled or Fizzled in March • Bahama Mama spiked 401 placesMarch Movers and Shakers – The Easter bunny magically • Luscious Slush Punch spiked 277 placesmoves eggs up while the chickens that made the eggs are • Party Punch spiked 206 placessaved from the pie!Sizzling – (search terms moving UP 20 places or more) – Deviled Eggs moved up 64 places,No Bake Cookies moved up 43 places, and Ham moved up 28 places.In the Deep Freeze – (search terms moving DOWN 20 places or more) – Chicken Pot Piemoved down 24 places, Scallops fell 24 places and Pork Roast fell 18 places.About Allrecipes.comAllrecipes, the world’s largest food site, receives more than 365 million annual visits from home cooks who share anddownload recipes, reviews, photos, personal profiles, and meal ideas. For more than 13 years, the Seattle-based sitehas served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas,everyday and holiday meal solutions, practical cooking tips and food advice. As the fastest growing independent foodInternet site, Allrecipes provides insights into the kitchens and cooking passions of home cooks everywhere. Since2008, Allrecipes has launched localized versions for the United Kingdom/Ireland, Australia/New Zealand, France,Germany, China, Japan, French Canada, the Netherlands, Southeast Asia, Brazil, Mexico, Russia, India and Argentina.Allrecipes is part of Food & Entertaining @ RDA, a division of The Reader’s Digest Association, Inc. For additionalinformation regarding Allrecipes, please visit April 2010 Allrecipes Monthly Measuring Cup | 3