Vivobarefoot uses Facebook, Twitter, YouTube, and Instagram for social media marketing. Their goal is to demonstrate how their barefoot-style shoes allow natural foot movement. However, the document argues they should market their more casual lifestyle shoes more to target working professionals. It provides recommendations to show the versatility of Vivobarefoot shoes across activities like running, hiking, and everyday wear. The document also suggests improving Vivobarefoot's social media pages by adding more pictures and videos of people using their various shoe styles in different contexts.
1Assignment 2 Door and Window Lock AssessmentAssignmTatianaMajor22
1
Assignment 2: Door and Window Lock Assessment
Assignment 2: Door and Window Lock Assessment
Your Name
School of Computer and Information Sciences, University of the Cumberlands
ISOL634 Physical Security
Dr. Name of the Instructor
Current Date
Table of Contents
Types of Door Locks Found (Note: This H1 required) 3
Door Type 1 (Note: At least one type H2 required) 3
Door Type n 3
Types of Window Locks Found (Note: This H1 required) 3
Window Type 1 (Note: At least one type H2 required) 3
Window Type 2 n 3
Conclusion (Note: This H1 required) 3
Door Lock Improvement 1 (Note: This H2 required) 3
Door Lock Improvement n 3
Window Lock Improvement 1 (Note: This H2 required) 4
Window Lock Improvement n 4
References (Note: This H1 required) 5
Your paper starts here with the first paragraph indented. Start by writing a brief description of your approach to completing the assignment. (Note: Each Heading should have at least 2 properly formatted paragraphs and each paragraph should have at least 3 properly formatted sentences. Also, please delete all the notes before submitting)Types of Door Locks Found (Note: This H1 required)
Start typing here.Door Type 1 (Note: At least one type H2 required)
Start typing here.Door Type n
Start typing hereTypes of Window Locks Found (Note: This H1 required)
Start typing here.Window Type 1 (Note: At least one type H2 required)
Start typing here.Window Type 2 n
Start typing hereConclusion (Note: This H1 required)
Start typing here.Door Lock Improvement 1 (Note: This H2 required)
Start typing hereDoor Lock Improvement n
Start typing here.Window Lock Improvement 1 (Note: This H2 required)
Start typing hereWindow Lock Improvement n
Start typing here
References (Note: This H1 required)
There are no sources in the current document.
1
Assignment
2
:
Door and Window Lock Assessment
Assignment
2
:
Door and Window Lock
A
ssessment
Your Name
School of Computer
and Information Sciences
, University of the Cumberlands
ISOL63
4
Physical Security
Dr.
Name of the Instructor
Current Date
1
Assignment 2: Door and Window Lock Assessment
Assignment 2: Door and Window Lock Assessment
Your Name
School of Computer and Information Sciences, University of the Cumberlands
ISOL634 Physical Security
Dr. Name of the Instructor
Current Date
Running Head: NIKE AIR FORCE
NIKE AIR FORCE
Nike Air Force
Giulia Seabra
Southern States University
week 8
How to measure performance
Products from Nike Air Force and, to be specific, shoes have made digital marketing successful for this company. The victory is mainly from Facebook and Instagram because these two social media platforms have more followers than other platforms, especially in the United States. It is so unfortunate that these two platforms do not integrate with Google Analytics that aid in tracking Ad content performance. I have created a workaround through the following steps to follow the version of the ...
We created a little case study that compliments 3 wonderful examples of combining e-commerce & social media that supercharges the entire brand experience by putting the audience's needs first. Our hats off to the agencies and brands who did some amazing digital work here.
1Assignment 2 Door and Window Lock AssessmentAssignmTatianaMajor22
1
Assignment 2: Door and Window Lock Assessment
Assignment 2: Door and Window Lock Assessment
Your Name
School of Computer and Information Sciences, University of the Cumberlands
ISOL634 Physical Security
Dr. Name of the Instructor
Current Date
Table of Contents
Types of Door Locks Found (Note: This H1 required) 3
Door Type 1 (Note: At least one type H2 required) 3
Door Type n 3
Types of Window Locks Found (Note: This H1 required) 3
Window Type 1 (Note: At least one type H2 required) 3
Window Type 2 n 3
Conclusion (Note: This H1 required) 3
Door Lock Improvement 1 (Note: This H2 required) 3
Door Lock Improvement n 3
Window Lock Improvement 1 (Note: This H2 required) 4
Window Lock Improvement n 4
References (Note: This H1 required) 5
Your paper starts here with the first paragraph indented. Start by writing a brief description of your approach to completing the assignment. (Note: Each Heading should have at least 2 properly formatted paragraphs and each paragraph should have at least 3 properly formatted sentences. Also, please delete all the notes before submitting)Types of Door Locks Found (Note: This H1 required)
Start typing here.Door Type 1 (Note: At least one type H2 required)
Start typing here.Door Type n
Start typing hereTypes of Window Locks Found (Note: This H1 required)
Start typing here.Window Type 1 (Note: At least one type H2 required)
Start typing here.Window Type 2 n
Start typing hereConclusion (Note: This H1 required)
Start typing here.Door Lock Improvement 1 (Note: This H2 required)
Start typing hereDoor Lock Improvement n
Start typing here.Window Lock Improvement 1 (Note: This H2 required)
Start typing hereWindow Lock Improvement n
Start typing here
References (Note: This H1 required)
There are no sources in the current document.
1
Assignment
2
:
Door and Window Lock Assessment
Assignment
2
:
Door and Window Lock
A
ssessment
Your Name
School of Computer
and Information Sciences
, University of the Cumberlands
ISOL63
4
Physical Security
Dr.
Name of the Instructor
Current Date
1
Assignment 2: Door and Window Lock Assessment
Assignment 2: Door and Window Lock Assessment
Your Name
School of Computer and Information Sciences, University of the Cumberlands
ISOL634 Physical Security
Dr. Name of the Instructor
Current Date
Running Head: NIKE AIR FORCE
NIKE AIR FORCE
Nike Air Force
Giulia Seabra
Southern States University
week 8
How to measure performance
Products from Nike Air Force and, to be specific, shoes have made digital marketing successful for this company. The victory is mainly from Facebook and Instagram because these two social media platforms have more followers than other platforms, especially in the United States. It is so unfortunate that these two platforms do not integrate with Google Analytics that aid in tracking Ad content performance. I have created a workaround through the following steps to follow the version of the ...
We created a little case study that compliments 3 wonderful examples of combining e-commerce & social media that supercharges the entire brand experience by putting the audience's needs first. Our hats off to the agencies and brands who did some amazing digital work here.
A look at how a fashion brand like Wills Lifestyle can utilise social media to increase consumer interaction and sales. This presentation is not for professional reasons. It has been created merely as a project.
Facebook Ads Tutorial 2019 | How To Run Facebook Ads | Facebook Ads Manager 2...Simplilearn
This presentation about Facebook ads will help you understand what are Facebook ads, how to advertise on Facebook, the types of ads that Facebook offers, steps involved in creating a Facebook ad campaign and some do's and dont's of Facebook advertising. This tutorial is designed for beginners who want to get started with Facebook paid marketing. It goes into detail about the various ways Facebook ensures that your advertisement reaches the appropriate audience along with practical examples for the same. You will understand how these marketing features work along with strategizing and managing digital campaigns on Facebook. Now, let us get started and understand each step in the process of Facebook advertising.
Below topics are explained in this Facebook ads presentation:
1. What are Facebook ads
2. Why advertise on Facebook
3. What are the types of Facebook ads
4. What are the steps to creating a Facebook ad
5. The Do's and Don'ts of Facebook Advertising
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training.
Digitz - Digital Trends Report - May 2014Azam J. Khan
Monthly Digital trends report prepared by Digitz.
This report covers topics such as what's new in Digital; Top Fav Picks; Cool i-Videos and digital stats and insights.
A look at how a fashion brand like Wills Lifestyle can utilise social media to increase consumer interaction and sales. This presentation is not for professional reasons. It has been created merely as a project.
Facebook Ads Tutorial 2019 | How To Run Facebook Ads | Facebook Ads Manager 2...Simplilearn
This presentation about Facebook ads will help you understand what are Facebook ads, how to advertise on Facebook, the types of ads that Facebook offers, steps involved in creating a Facebook ad campaign and some do's and dont's of Facebook advertising. This tutorial is designed for beginners who want to get started with Facebook paid marketing. It goes into detail about the various ways Facebook ensures that your advertisement reaches the appropriate audience along with practical examples for the same. You will understand how these marketing features work along with strategizing and managing digital campaigns on Facebook. Now, let us get started and understand each step in the process of Facebook advertising.
Below topics are explained in this Facebook ads presentation:
1. What are Facebook ads
2. Why advertise on Facebook
3. What are the types of Facebook ads
4. What are the steps to creating a Facebook ad
5. The Do's and Don'ts of Facebook Advertising
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
6. Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing certifications
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training.
Digitz - Digital Trends Report - May 2014Azam J. Khan
Monthly Digital trends report prepared by Digitz.
This report covers topics such as what's new in Digital; Top Fav Picks; Cool i-Videos and digital stats and insights.
1. Jacob Warren
3/17/14
MKT 4440
Social Media Assignment
“Vivo barefoot Social Media Marketing”
1. Vivobarefoot was the first shoe company to invent a barefoot style shoe with a non-
puncture sole that allows your foot to move the way it was supposed too. They target
proactive people who want to run and live, as close to being barefoot as possible. Aside
from having many different types of running shoe lines, they also make very strong
lifestyle shoes that also allow for natural shock absorption and motion control but with a
much more casual look. In my opinion, Vivobarefoot’s commitment to manufacturing
shoes that provide as close to a barefoot experience as possible while still being eco
friendly is what sets them apart from other shoe companies such as New Balance and
Nike. They should spend more time targeting the working lifestyle than they are right
now. This would allow them to connect with the working class who needs to dress up
every day and still want to be comfortable.
2. The four social mediums they are employing are Facebook, Twitter, YouTube, and
Instagram. They use these four mediums very wisely in order to connect with the
proactive and extreme athletes who care about improving the geometry of their
movement by letting their feet act like they were meant to with the barefoot-like zero
drop soles. Their main goal is to demonstrate the advantages their products bring to
athletes all around the world.
2. 3. a) YouTube really accomplishes Vivobarefoot’s goal in a very simple and efficient way.
I think they are really succeeding with YouTube because videos easily show how
wearing their shoes can change a person’s running geometry. Vivobarefoot calls this
intelligent running. However, they don’t have videos of the more stylish shoes that can
be worn from the office to the weekend exercising routine. These lifestyle-oriented
products can be very versatile, yet no one really knows about them. YouTube videos
demonstrating these products could really show that Vivobarefoot can offer their brand to
any sort of customer. One example could be a video of a lawyer presenting a case in
court with their leather/wooden shoes that look great with a suit, and then show him
coming home and switching into their world famous running shoes that take him for a run
through the woods after a long day at work. This kind of direction is what can make their
brand surpass all of their competitors. Even though I like the direct demonstration videos
that show how their shoes function, they should have more entertaining videos that relate
to all of their product lines.
b) Facebook is another way Vivobarefoot connects with their customers.
Vivobarefoot’s Facebook page allows customers to sign up for their fan mail, which
explains new products before they come out the following season. They also seem to do
a great job getting back to their customer’s Facebook comments on a daily basis. They
could incorporate videos of their actual workers making their eco friendly products. This
would show the consumer their working environment as well as enable consumers to
connect a face with their product. Vivobarefoot needs to change their profile picture
from the trail running shoes to the more stylish working class shoe because it shows their
not just targeting the running demographic. This could be a picture of a celebrity that
3. wears their shoes for a weekend look instead of more rugged activities, like running or
hiking. However, I do think their colors are usually very bright are a great idea because
bright colors resemble the loud lifestyle of their targeted customers.
c) Vivo barefoot could really improve their Twitter page in many ways. Their posts
don’t include enough pictures or videos of people actually wearing their shoes. They
have many positive reviews and comments that can be helpful but don’t show what the
products can do. Videos and pictures can be a key selling point on their Twitter page.
They should have pictures and videos of athletes as well as regular customers being
stylish in all aspects of their active lives while wearing their shoes. Although like
Facebook, they do allow people to sign up to follow them on Twitter. This connects the
customer with weekly company news and their new shoes coming soon. Their profile
picture should show what the product looks like on an actual person using their product.
I would recommend more depictions of young executives wearing their casual style shoes
instead of just running feet. Again, this would show the true versatility of their
groundbreaking zero-drop sole. They also need to replace the cluttering of all the
customer comments with pictures and videos. It needs to have comments from the
company explaining how their products are used. Pictures would take out a lot of the
clutter off of the comments and blog reviews and it would add more color and
entertainment value to their Twitter page. Also, their page could have a colorful
background of people wearing Vivobarefoot shoes. This would be more interesting than
the current white backdrop.
4. Their social media messages are consistent for the most part. The message is,
“Natural feet have all the technology they need, and a healthy shoe should let your feet
4. do their thing.” Following this philosophy allows the consumer to feel like they can be a
more authentic, natural person by using their products because they will return the
geometry of their movements back to what they were when humans roamed the Earth
barefoot. Their corporate messages shared through social media are also consistent with
emphasizing their running shoes more than their other product lines. This is my biggest
problem with their social media marketing. It doesn’t introduce other lifestyles that their
casual shoes could enhance through Vivobarefoot’s style and comfort. Young
professionals today want products that can move easily between the professional part of
their day and the active part. This new emphasis in Vivobarefoot’s social media
campaigns could put them ahead of companies like New Balance, Nike and Adidas
because these companies’ products don’t offer such versatility.
5. The overview of the social media marketing of Vivo Barefoot ultimately resolves
from their great innovation. They have more to offer than they are marketing to the
public on their social media mediums. They need to use these mediums to show that
these soles are an innovation that won’t be going away any time soon. Their YouTube
page was the most productive out of the four because of their demonstration videos and
many running techniques. They do a good job of advertising to people like them. Their
public visibility needs to improve because they mostly rely on word of mouth more than
advertisements for the most part. Their Facebook page would be a great spot to have
sponsored ads. Even though not many people know of them, they have very loyal
customers. Not many of their customers only buy one of their shoes. It is common for
customers to keep buying their products due to the many different varieties they have.