Social Media Police: Nonprofit Edition @12NTC
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The document appears to be a slideshow presentation reviewing effective and ineffective uses of social media by nonprofit organizations. Some highlights that were recognized as best practices include the Human Rights Campaign's social media campaign for marriage equality, Save Big Bird's viral video campaign, and Charity: Water's use of newsjacking by getting Marco Rubio to tweet for donations. The NRA's silence on social issues and use of QR codes on highway billboards were called out as poor uses of social media. The presentation concludes by providing some general tips for nonprofits including listening to audiences, being prepared to leverage news moments, responding quickly, measuring social media efforts, and learning from failures.
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Social Media Police: Nonprofit Edition @12NTC
- 1. Social Media Police: Nonprofit Edition #13NTCpopo Maddie Grant Allyson Kapin Melanie Mathos
- 2. WE Social Media Police: Nonprofit Edition #13NTCpopo Slide 2
- 3. Social Media Police: Nonprofit Edition #13NTCpopo Slide 3
- 4. LOOK WHO’S TRENDING Social Media Police: Nonprofit Edition #13NTCpopo Slide 4
- 5. Human Rights Campaign Stand for Marriage Social Media Police: Nonprofit Edition #13NTCpopo Slide 5
- 6. Human Rights Campaign Stand for Marriage Best Use of Social Media Social Media Police: Nonprofit Edition #13NTCpopo Slide 6
- 7. Giving Days Social Media Police: Nonprofit Edition #13NTCpopo Slide 7
- 8. Save Big Bird Social Media Police: Nonprofit Edition #13NTCpopo Slide 8
- 9. Save Big Bird Best Use of Social Media Social Media Police: Nonprofit Edition #13NTCpopo Slide 9
- 10. LOOK WHO’S TRENDING: FAN FAVORITE _______________________ Social Media Police: Nonprofit Edition #13NTCpopo Slide 10
- 11. HOT TICKET Social Media Police: Nonprofit Edition #13NTCpopo Slide 11
- 12. NRA GOES SILENT Social Media Police: Nonprofit Edition #13NTCpopo Slide 12
- 13. NRA GOES SILENT Worst Use of Social Media Social Media Police: Nonprofit Edition #13NTCpopo Slide 13
- 14. BULLY Social Media Police: Nonprofit Edition #13NTCpopo Slide 14
- 15. ON THE JOB Social Media Police: Nonprofit Edition #13NTCpopo Slide 15
- 16. HOT TICKET: FAN FAVORITE _______________________ Social Media Police: Nonprofit Edition #13NTCpopo Slide 16
- 17. GOTTA HAVE IT! MAKE IT STOP! Social Media Police: Nonprofit Edition #13NTCpopo Slide 17
- 18. GOTTA HAVE IT! NEWSJACKING: SUPERBOWL POWER OUTAGE Social Media Police: Nonprofit Edition #13NTCpopo Slide 18
- 19. GOTTA HAVE IT! NEWSJACKING: MARCO RUBIO TWEETS FOR CHARITY: WATER Social Media Police: Nonprofit Edition #13NTCpopo Slide 19
- 20. GOTTA HAVE IT! NEWSJACKING: MARCO RUBIO TWEETS FOR CHARITY: WATER Best Use of Social Media Social Media Police: Nonprofit Edition #13NTCpopo Slide 20
- 21. GOTTA HAVE IT! CULTUREJACKING: LADY SYBIL AND THE PREECLAMPSIA FOUNDATION Social Media Police: Nonprofit Edition #13NTCpopo Slide 21
- 22. GOTTA HAVE IT! MEASUREMENT: GOODWILL’S #150JOBS Social Media Police: Nonprofit Edition #13NTCpopo Slide 22
- 23. GOTTA HAVE IT! MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD Social Media Police: Nonprofit Edition #13NTCpopo Slide 23
- 24. GOTTA HAVE IT! MEASUREMENT: CRAIG NEWMARK’S #Hoot2Give Social Media Police: Nonprofit Edition #13NTCpopo Slide 24
- 25. GOTTA HAVE IT! MEASUREMENT: CRAIG NEWMARK’S #Hoot2Give Social Media Police: Nonprofit Edition #13NTCpopo Slide 25
- 26. GOTTA HAVE IT! MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD Social Media Police: Nonprofit Edition #13NTCpopo Slide 26
- 27. GOTTA HAVE IT! MEASUREMENT: CRAIG NEWMARK’S #SQUIRRELS4GOOD Social Media Police: Nonprofit Edition #13NTCpopo Slide 27
- 28. GOTTA HAVE IT! CONTENT MARKETING: DANA FARBER CANCER INSTITUTE Social Media Police: Nonprofit Edition #13NTCpopo Slide 28
- 29. GOTTA HAVE IT! MEMES ON A MISSION Social Media Police: Nonprofit Edition #13NTCpopo Slide 29
- 30. GOTTA HAVE IT! JUST PIN IT Social Media Police: Nonprofit Edition #13NTCpopo Slide 30
- 31. MAKE IT STOP! STOP NOT LISTENING! PULLED CAMPAIGN 2 HRS IN – STILL TWEETS TODAY ON HASHTAG REACTED 289K SIGNATURES ON CHANGE.ORG PETITION – STILL NO RESPONSE Social Media Police: Nonprofit Edition #13NTCpopo Slide 31
- 32. MAKE IT STOP! STOP NOT LISTENING! Worst Use of Social Media Social Media Police: Nonprofit Edition #13NTCpopo Slide 32
- 33. MAKE IT STOP! BROADCASTING Social Media Police: Nonprofit Edition #13NTCpopo Slide 33
- 34. MAKE IT STOP! INTERNET TROLLING AND INTERNET MOBS Social Media Police: Nonprofit Edition #13NTCpopo Slide 34
- 35. MAKE IT STOP! QR CODE ABUSE Social Media Police: Nonprofit Edition #13NTCpopo Slide 35
- 36. MAKE IT STOP! QR CODE ABUSE Worst Use of Social Media Social Media Police: Nonprofit Edition #13NTCpopo Slide 36
- 37. MAKE IT STOP! SHALLOW ENGAGEMENT Social Media Police: Nonprofit Edition #13NTCpopo Slide 37
- 38. MAKE IT STOP! LIKE EXTORTION • Image of poorly or disabled animals = Don’t Like it, donate to or help the RSPCA,Blue Cross, PDSA , Dog’s Trust or another animal charity of your choice. • Image of poorly or disabled babies = Don’t Like it, donate to or help Great Ormond Street Hospital , NSPCC, Action For Children, Roald Dahl Charity, or another children’s charity of your choice. • Image of poorly or disabled soldier = Don’t Like it, donate to or help Soldier’s Charity, Help For Heroes, Support Our Soldiers, Soldiers Off The Street or another soldier’s charity of your choice. SOURCE: Viral Spam: Help a Human, Not a Hoaxer, by Laura Phillips Social Media Police: Nonprofit Edition #13NTCpopo Slide 38
- 39. GOTTA HAVE IT! MAKE IT STOP! FAN FAVORITE _______________________ Social Media Police: Nonprofit Edition #13NTCpopo Slide 39
- 40. Best Use of Social Media 1. HUMAN RIGHTS CAMPAIGN STAND FOR MARRIAGE 2. SAVE BIG BIRD 3. NEWSJACKING - CHARITY: WATER 4. WRITE-IN Social Media Police: Nonprofit Edition #13NTCpopo Slide 40
- 41. 1. NRA GOES SILENT 2. CNN GOES SILENT 3. QR CODES ON HIGHWAY BILLBOARDS 4. WRITE-IN Worst Use of Social Media Social Media Police: Nonprofit Edition #13NTCpopo Slide 41
- 42. TEACHING MOMENTS 1.Listen, don’t broadcast 2.Be prepared to take advantage of news moments (or to adjust your messaging in light of news moments) 3.Respond quickly (to both positive and negative) 4.Create a movement 5.Have fun! 6.Measure, measure, measure 7.Have a social media staff handbook 8.Have a plan in place to manage an online crisis so it doesn’t bubble up and implode 9.Tailor content specifically for each social media channel as each one has its own tone, terminology, etc. 10.Learn from failures Social Media Police: Nonprofit Edition #13NTCpopo Slide 42
- 43. Evaluate This Session! Each entry is a chance to win an NTEN engraved iPad! or Online using #13NTCpopo at www.nten.org/ntc/eval
Editor's Notes
- http://www.huffingtonpost.com/craig-newmark/squirrels4good_b_1448977.html Craig Newmark’s #Squirrels4Good social media campaign that raised $10K for NWF in about 24 hours
- 2 hours - #mcdstories Komen - http://browningdudley.com/?p=112
- 2 hours - #mcdstories Komen - http://browningdudley.com/?p=112
- 2 hours - #mcdstories Komen - http://browningdudley.com/?p=112 Being Lazy With Your Social Media Strategy: Using social media strictly as a broadcast tool to distribute press releases, action alerts, and ask for money - with no thought to building community and engaging people.