This presentation to to provide an overview of how traditional outreach on the Web is shifting due to social media/new media. It shows how traditional media is experiencing a paradigm shift and how we must change with the times if we want to reach challenging markets and participate in the online conversation.
3. What is Social Media? technology -- build shared meaning -- The use of electronic tools for the purpose of sharing and discussing information and experiences with others… social interaction pictures audio video words
7. Differs from Traditional Media? Source: Wikipedia … depends on interactions between people as the discussion and integration of words building shared meaning. … it’s not finite… technology is the conduit
8. For Brand Survival… Traditional Media Social Media VS Customer Collaborator Talk to Talk with Selling Sharing Voice = Company Voice = Citizen More expensive Less expensive Prof media outlets User generated content Push marketing Pull marketing Broader market Targeted markets Static content Evolving content One-sided Multiple opinions Short lived Long life
14. A New Breed of Marketers Citizen Marketers Customer evangelists who generate media (primarily online) on behalf of products, services, companies, or people who generate inspiration.
16. Examples of Social Media Tools photo sharing video sharing social networking + microblogging user generated and monitored encyclopedia up-to-date friends/ family activity social news sites blogging tools
62. Staying Connected to Me… iamcarolina caroline cummings eugene linkedin.com/in/carolinecummings carolinecummings.wordpress.com Things that make ya go hmmm
66. Book recommendations… positioning, message delivery and reputation management are in the hands of the people - where anyone can be a publisher or broadcaster. grassroots journalism, but the people, for the people…examining their impact the viral nature of social media and how it’s changing the way people form groups and exist within them. B. McConnell, J. Huba D. Gillmor C. Shirky
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68. The Social Web transforming traditional outreach Caroline Cummings [email_address]