SoMeBizLife January 13th patti@reinventinteractive.com Review of 19 social media metrics you can track. How to select what to track.

1. 1
Social Media:
Metrics that Matter
Patti Dalessio
1/13/21

2. About Reinvent Interactive, Inc.
2
Patti Dalessio

3. 3

4. My Contact Info
Twitter: @SEOPatti
Website: ReinventInteractive.com
Email: patti@ReinventInteractive.com
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5. Key Takeaways
1. Be Purposeful on Social Media
2. Metrics you CAN Track (19)
3. Select Metrics that Matter
4. Be Consistent
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6. 6
Brand
awareness
Audience
Growth Rate
Post Reach
Potential
Reach
Social Share of
Voice (SSoV)
Applause Rate
Average
Engagement
Rate
Amplification
Rate
Vitality Rate
Conversion
Rate
Click Through
Rate (CTR)
Bounce Rate
Cost Per Click
(CPC)
Cost Per
Thousand
(CPM)
Social Media
Conversion
Rate
Conversation
Rate
Customer
Testimonials
Customer
Satisfaction
(CSat)
Net Promoter
Score
Slides on

7. 7
Brand
awareness
Audience
Growth Rate
Post Reach
Potential
Reach
Social Share of
Voice (SSoV)
Applause Rate
Average
Engagement
Rate
Amplification
Rate
Virality Rate
Conversion
Rate
Click Through
Rate (CTR)
Bounce Rate
Cost Per Click
(CPC)
Cost Per
Thousand
(CPM)
Social Media
Conversion
Rate
Conversation
Rate
Customer
Testimonials
Customer
Satisfaction
(CSat)
Net Promoter
Score
Of all the metrics you CAN track….. Which ones SHOULD you track?

8. Customer Journey
8
Awareness
[Potential Audience]
Engagement
[Interacting with
Content]
Conversion
[Effective Social
Engagement]
Customer
[How Customers
Think & Feel]
Metrics by Lifecycle Phase

9. 9

10. 10
Brand
Awareness
Audience
Growth Rate
Post Reach
Potential
Reach
Social Share of
Voice (SSoV)
Applause Rate
Average
Engagement
Rate
Amplification
Rate
Virality Rate
Conversion
Rate
Click Through
Rate (CTR)
Bounce Rate
Cost Per Click
(CPC)
Cost Per
Thousand
(CPM)
Social Media
Conversion
Rate
Conversation
Rate
Customer
Testimonials
Customer
Satisfaction
(CSat)
Net Promoter
Score

11. 11
• Could be @mentions, shares, links, or impressionsBrand Awareness
• Net New Followers/Total Audience
X 100 = Growth Rate %
Audience Growth
Rate
• Measure Post Reach/Total Followers
X 100 = Post Reach %Post Reach
• Total # of Mentions
X Followers of Account that Mentions You
= Theoretical Reach
Potential Reach
Advanced
• Brand Mentions + Competitor Mentions/Total
Mentions
X 100 = SSoV %
Social Share of Voice (SSoV)
Advanced

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13. 13
Brand
awareness
Audience
Growth Rate
Post Reach
Potential
Reach
Social Share of
Voice (SSoV)
Applause Rate
Average
Engagement
Rate
Amplification
Rate
Virality Rate
Conversion
Rate
Click Through
Rate (CTR)
Bounce Rate
Cost Per Click
(CPC)
Cost Per
Thousand
(CPM)
Social Media
Conversion
Rate
Conversation
Rate
Customer
Testimonials
Customer
Satisfaction
(CSat)
Net Promoter
Score

14. 14
• Total Approval Actions/Total Followers
X 100 = Applause Rate %Applause Rate
• Total Likes, Comments & Shares
X 100 = Average Engagement Rate %
Average
Engagement Rate
• Total Post Shares/Total Followers
X 100 = Amplification Rate %Amplification Rate
• Number of Shares/Number of Impressions
X 100 = Virality Rate %Virality Rate

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16. 16
Brand
awareness
Audience
Growth Rate
Post Reach Potential Reach
Social Share of
Voice (SSoV)
Applause Rate
Average
Engagement
Rate
Amplification
Rate
Virality Rate
Conversion
Rate
Click Through
Rate (CTR)
Bounce Rate
Cost Per Click
(CPC)
Cost Per
Thousand
(CPM)
Social Media
Conversion
Rate
Conversation
Rate
Customer
Testimonials
Customer
Satisfaction
(CSat)
Net Promoter
Score

17. 17
• Google AnalyticsConversion Rate
• Clicks to Additional ContentClick Through Rate (CTR)
• Google AnalyticsBounce Rate
• Paid - Ads ManagerCost Per Click (CPC)
• Paid - Ads ManagerCost Per Thousand (CPM)
• Social Media Conversions/Total Conversions
X 100 = Social Media Conversion Rate %Social Media Conversion Rate
• Total Comments/Total Followers
X 1 = Conversation Rate %
Conversation Rate

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• Google AnalyticsConversion Rate
• Clicks to Additional ContentClick Through Rate (CTR)
• Google AnalyticsBounce Rate
• Paid - Ads ManagerCost Per Click (CPC)
• Paid - Ads ManagerCost Per Thousand (CPM)
• Social Media Conversions/Total Conversions
X 100 = Social Media Conversion Rate %Social Media Conversion Rate
• Total Comments/Total Followers
X 1 = Conversation Rate %
Conversation Rate

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20. 20
Brand
awareness
Audience
Growth Rate
Post Reach Potential Reach
Social Share of
Voice (SSoV)
Applause Rate
Average
Engagement
Rate
Amplification
Rate
Virality Rate
Conversion
Rate
Click Through
Rate (CTR)
Bounce Rate
Cost Per Click
(CPC)
Cost Per
Thousand
(CPM)
Social Media
Conversion
Rate
Conversation
Rate
Customer
Testimonials
Customer
Satisfaction
(CSat)
Net Promoter
Score

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• Track that you're asking for and receiving Testimonials, Reviews,
Comment, Endorsement or Interviews. Google My Business or
Product Reviews, or for use on your Website.
Customer
Testimonials
• Ask, "How would you describe your overall satisfaction with this
product?" 1-10 A survey you send.
Sum of the Scores/Number of Respondents X 10 = CSat Score
Customer
Satisfaction
(CSat)
•Ask, "How likely is it that you would recommend our
[Company/Product/Service] to a friend?
Detractors: 0-6
Passives: 7-8
Promoters: 9-10
Promoters - Detractors/Total Respondents X 100 = Net Promoter Score
Net Promoter
Score
(NPS)

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Client Stories:
How to apply these concepts

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Brand
awareness
Audience
Growth Rate
Post Reach
Potential
Reach
Social Share of
Voice (SSoV)
Applause Rate
Average
Engagement
Rate
Amplification
Rate
Virality Rate
Conversion
Rate
Click Through
Rate (CTR)
Bounce Rate
Cost Per Click
(CPC)
Cost Per
Thousand
(CPM)
Social Media
Conversion
Rate
Conversation
Rate
Customer
Testimonials
Customer
Satisfaction
(CSat)
Net Promoter
Score
Client Story:
An eCommerce/Product Business

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Brand
awareness
Audience
Growth Rate
Post Reach
Potential
Reach
Social Share of
Voice (SSoV)
Applause Rate
Average
Engagement
Rate
Amplification
Rate
Virality Rate
Conversion
Rate
Click Through
Rate (CTR)
Bounce Rate
Cost Per Click
(CPC)
Cost Per
Thousand
(CPM)
Social Media
Conversion
Rate
Conversation
Rate
Customer
Testimonials
Customer
Satisfaction
(CSat)
Net Promoter
Score
Client Story:
An emphasis on Brand Building

25. 25
Brand
awareness
Audience
Growth Rate
Post Reach
Potential
Reach
Social Share of
Voice (SSoV)
Applause Rate
Average
Engagement
Rate
Amplification
Rate
Virality Rate
Conversion
Rate
Click Through
Rate (CTR)
Bounce Rate
Cost Per Click
(CPC)
Cost Per
Thousand
(CPM)
Social Media
Conversion
Rate
Conversation
Rate
Customer
Testimonials
Customer
Satisfaction
(CSat)
Net Promoter
Score
Client Story:
Focus on Quality of Content & Posts

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Resources:
Google Sheet
https://docs.google.com/spreadsheets/d/1syninZAua_h-
0WyB3l3u02NDP2ws4Q3rcliJOGPciHI/edit?usp=sharing

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28. My Contact Info
Twitter: @SEOPatti
Website: ReinventInteractive.com
Email: patti@ReinventInteractive.com
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Thank you