Social media marketing can be a powerful tool for businesses of all sizes. It can help businesses reach a wide audience, build relationships with customers, and increase brand visibility. Businesses must be strategic when using social media platforms, as each platform has its own unique features and benefits.

1. IMPORTANCE OF
SOCIAL MEDIA
MARKETING
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WORKBOOK BY METRIC CONNECT

2. 1. BUILD
BRAND
AWARENESS
Companies may convey their story across a
variety of platforms, explain why they offer the
services they do, and keep audiences informed
with stories about their clients and employees.
B2B executives can further expand the reach
of their brands if they can harness the opinions
of their staff. Each employee has their own
network, which could contain hundreds of
contacts. Each of those contacts is then linked
to hundreds of more persons.

3. 2. GENERATE LEADS
By posting videos, news, data, and intriguing
trends, they may generate meaningful dialogue
and interaction inside their target industry.
These techniques not only help you establish
credibility with potential clients, but they can
also help you generate leads.

4. 3. IMPLEMENT SOCIAL
LISTENING
Pay attention to
what clients and
others are saying
about the
business. This
offers you the
option to hear
direct opinions
about how other
people see your
brand. It provides
a view into
enhancing your
company's weaker
areas while
highlighting its
strengths.

5. 4. CONNECT SOCIAL
POSTS TO
OPPORTUNITIES
Leaders can redirect customer posts to their CRM
to gain a deeper understanding of their customers
with the proper corporate solution.

6. 5. MEASURE
MARKETING
EFFORTS
You may track important performance metrics
using social media platforms and management
solutions (KPIs). Organic social media
interaction might even be valued financially.
Earned media value (EMV) provides an
estimate of how much organic social interaction
and reach would have cost in terms of
advertising.

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