Here have discussed the new trends in social media marketing for business

1. Social Media Marketing for Business: New Trends

2. Introduction
A social media marketing boom right now shows no signs of slowing down. Social
Media marketing for business can do wonders in terms of success for a brand . It
is not just about platforms like Facebook and Twitter.There are other platforms
that are making an impact in social media marketing.TikTok and YouTube
continue to grow in popularity.
Instagram continues to design their programs to give greater emphasis to
video.The visual aspect of social media will have the greatest effect on social
media marketing for business.

3. The trends that digital marketers should focus on

4. Easier social commerce
Many marketers have found it challenging to offer consumers ways to buy online. But now this is
changing. They prompt consumers to a landing page or sales page rather than to the product photo or
tag.
TikTok, Instagram, and YouTube will witness the influence of the changes they have made on their
networks. Users can now use these platforms for shopping.
Shopify will develop a tie-in with TikTok, Instagram will improve their interface, and YouTube is
incorporating shoppable tags into videos.
By investing their energies in the inventive presentation of storefronts, brands who take part in social
networking sites will have a higher chance of commercial success in social media marketing.

5. Easier social commerce (Cont’d)
For an effortless experience for your customers and to exploit the power of social media marketing-
Be genuine in answering queries. Make suggestions, attach a link, or offer a coupon.
Using influencers may create social media marketing strategies that use shoppable tags.
Make use of your marketing analytics and reflect on performance and trends in customer experience.
Try out various presentation and messaging techniques which will engage and captivate your
audience.

6. Usefulness of influencer marketing
According to The State of Influencer Marketing 2022 report, the influencer marketing industry has
expanded from $1.7 billion to $13.8 billion since 2016. They project it to rise from $13.8 billion to
$16.4 billion by 2022.
Influencer marketing is an effective tool for promoting a brand.
To generate leads, select a recognized influencer with relevance to your brand.
It doesn’t have to involve bigger names and bigger budgets, micro-influencers (with between 1,000
and 10,000 followers) can also have an effect.

7. Usefulness of influencer marketing (Cont’d)
In the post pandemic world, authenticity and the focus on wellbeing are crucial to people.
When collaborating with a digital influencer, the best time is to coordinate with a 2022 social media
calendar.
This will show trending and relevant events that you’ll be able to promote, along with an
influencer.Influencer marketing is a sound investment in social media marketing, focusing in on
influencers that are authentic and real can improve your profitability.

8. Rise of YouTube advertising
YouTube’s ad revenue in the fourth quarter of 2021 rose by 26% to $8.6 billion compared to one-
fifth of the previous year.
YouTube provides plenty of opportunities for social media marketing.
Lack of video creating skills should not stop you. YouTube is a platform with fantastic potential in
2022.
Social Media Marketing is still affordable on YouTube as compared to other social
networks.According to their CEO, Susan Wojcicki, the YouTube Short platform is reaching 5 billion
views. It will test new methods to earn money through branded-content deals and NFT (Non-
Fungible Token) revenues in 2022.

9. Instagram video creation-
Instagram’s CEO announced, they will shift to a video-oriented content marketing strategy in 2021.
The app has new functions, such as Reels with a stand-alone video product named Instagram Video.
Taking into consideration that the public is trending toward interactive applications like TikTok. It is
intent on competing against it.
It has introduced new video clips. Like the ability to create longer stories and include more effects in
the Stories reel.
There is a new function to convert an Instagram Stories highlight into a reel clip and additional video
formats offered for purchase in Facebook Ads Manager.When you plan your social media marketing
strategy for 2022, you need to start with video content. Incorporate more videos, Reels and stories into
your Instagram feed.

10. Conclusion
Recent developments on YouTube, Instagram, and TikTok are sources of innovative ideas for
video production and content promotion.Social media marketing shops like Shopify make it
easy to promote merchandise via social media networks.These were five new trends of social
media marketing for business.
You can also connect with your spectators on social media. Influencer marketing continues to
be a valuable tactic in any social media marketing campaign. 2021 is an excellent year to find
out just what these B2C and B2B online social trends can do for you.WLDM Canada, provides
B2C and B2B social media marketing for all platforms. We keep updated on all the new trends.
Our team is skilled and will fulfil all your social media marketing goals.

11. About Us
We are a full scale Digital Agency in Canada which believes “actions should speak louder than
words”, hence we believe in delivering performance that is actually going to matter to your
business.
We bring you fresh perspective to your Marketing Campaign. Our creative team can help you build
a high performing Marketing Campaign that can connect you to your audience.
Determination to achieve the targets and help you achieve your goal keeps us going. We value
your business as we value ours and continue on our efforts to achieve your goals.

12. Contact Us
Office Address
30, Mistybrook Crescent, Brampton, Ontario L7A 2S8
Email Address
info@welovedigitalmarketing.ca
Phone Number
+1 437 500 7804