social media marketing

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ROLE OF SOCIAL MEDIA IN CUSTOMER SATISFACTION

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Customer satisfaction is defined as a measurement
that determines how happy customers are with a
company’s products, services, and capabilities.
Customer satisfaction information, including
surveys and ratings, can help a company determine
how to best improve or changes its products and
services.
Customer Satisfaction

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Role Of Social Media In Customer
Satisfaction
There has been tremendous growth in the use of social media
platforms such as WhatsApp, Instagram, and Facebook over the past
decade. People are using these platforms to communicate with one
another, and popular brands use them to market their products.
Social activities have been brought from the real world to the virtual
world courtesy of social networking sites. Messages are sent in real
time which now enable people to interact and share information. As
a result, companies consider social media platforms as vital tools for
succeeding in the online marketplace. The use of social media to
commercially promote processes or events to attract potential
consumers online is referred to as social media marketing.

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Importance of Social Media in Customer
Service
 Social media allows companies to reach out to potential
customers in a very quick and easy manner. It also helps
companies to maintain contact with past customers, and even
bring them back so as to service them in the future.
 An effective social media strategy for customer service is vital
in order to make your company grow, maintain existing
customers, and attract new ones
.

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Introduction to Parle:
• Global coffeehouse chain known for quality coffee and community engagement.
Social Media Strategy:
• Actively engages on platforms like Instagram, Twitter, Facebook, and TikTok.
• Shares visually appealing content and promotions.
Addressing Concerns:
• Swiftly responds to customer issues on social media.
• Offers solutions and follows up to ensure satisfaction.
Feedback and Improvement:
• Listens to customer feedback on sustainability and implements changes.
• Transparent communication about initiatives.
Building Loyalty:
• Launches engaging social media campaigns with incentives.
• Encourages user-generated content and rewards participation.
Results:
• Enhanced customer satisfaction and loyalty.
• Increased engagement and positive sentiment.
• Reinforced reputation as customer-centric and socially responsible
Example

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Thank You
Aditya Bharti
+91 9580846105
adityabharti7390@gmail.com