This document proposes a social media initiative for the 2014-2015 TCU Women's Tennis team to increase their online presence and engagement. It recommends growing their accounts on Twitter, Instagram, Facebook and introducing Snapchat. Specific goals are set for new followers on each platform. Content ideas include behind the scenes photos and videos from practices and matches using GoPros and sharing across channels. Promoting the team's international diversity and seniors are highlighted. Implementing these changes aims to reach recruits at an upcoming California match and expand the fan base.

1. 2014-2015
TCU Women’s Tennis
Social Media Initiative
Presented By:
Kendall Aragon
TCU Athletics Marketing Intern
Presented To:
Lee Taylor Walker, Head Women’s Tennis Coach
Kim Johnson, Associate A.D. and Senior Women’s Administrator
Gretchen Bouton, Associate A.D. for Compliance & Student
Services
Drew Martin, Assistant A.D for Marketing & Licensing

2. Objective: To increase the social media presence for TCU Women's Tennis during the
2014-2015 season by integrating social media platforms
• To reach potential recruits at the match in California, weekend of
February 28th.
Social Media Presence:
Women's Tennis Platforms
1) Twitter
Current Status: Active
• The goal of Twitter is to engage daily with fans by offering original content
and sharing posts. Given that many students use Twitter to receive current
updates on Tennis, increasing Twitter followers through social media
integration is an opportunity for growth. For example, having posts from
Instagram be reposted directly to Twitter.
• Current TCU Followers: 808
o Goal for Season: 1,500
0
500
1000
1500
2000
Schools
964
1916
844
0
1821
808
0
349
492
359
1500
Followers
Twitter
Followers
Baylor
Oklahoma
State
Oklahoma
Texas
Tech
Texas
TCU
Kansas
State
Kansas
Iowa
State
West
Virginia
TCU
Projected

3. 2) Instagram
Current Status: Inactive
• The goal of Instagram is to bring a visual appeal to current/potential fans and
recruits. Given that many millennials use Instagram to understand a
person/team's personality, it is essential that an Instagram be created.
Rebranding the team in the consumers eyes and showing people that they
#workhardplay hard will increase the fan base substantially.
• Current TCU Followers: 0
o Goal for Season: 300
• To meet recruits, Jimmy and I discussed
1. GoPro Idea
a. Attach the device to players/coach during practices
i. While in Fort Worth, Texas & Away Matches: During
Practice, Weight Room, in between practices.
ii. California locations: Beach, Piers, Practice, Weight
Room
b. #beat______ in posts
c. Utilizing Repost App
i. tag team members, coaches in original posting
ii. After posting on the team's Instagram, have both
coaches and team members repost the post to their
personal sites (use repost app)
1. Kendall can show the team how to do this
Schools
0
50
100
150
200
250
300
350
400
253
368
199
0
0
0
0
0
0
0
300
Followers
Instagram
Followers
Baylor
Oklahoma
Texas
TCU
Oklahoma
State
Texas
Tech
Kansas
State
Kansas
Iowa
State
West
Virginia
TCU
Projected

4. 2. Videos
a. With the GoPro content and Camera video content, Kendall
will create a pump up video that can be represented on all
social media platforms (using Final Cut/iMovie).
i. For California Match: Both Kendall and Jimmy can
capture this feed, collaborate ideas, and form a video
summarizing the fun weekend.
1. The purpose of this video is to give recruits in
California and fans a behind the scenes look on
"A Day in the Life of a TCU Women's Team
Day".
ii. For TCU Home Matches: Go Pros capture video feed
while at the matches. Video content can be used to
create a pump up video to be used on social media
platforms.
1. Film: Girls playing, fans cheering, in between
activities (eating pizza), players running out
onto the court
iii. For Away Matches: Both the coaches and team
members can film content for Kendall, and she can post
on sites once the team returns to Fort Worth
3. Flipagram
a. Take multiple pictures throughout the weekend in California
i. Put a fun song in the background that all the players
love
b. Flipagram posts can be posted on Instagram, Twitter, and
Facebook
4. Senior Highlights
a. Given there are two seniors on the team, showing the teams
appreciation of them through pictures/videos.
i. Coaches can say a few words on a video and post it on
Instagram (including #senior #tcuwomenstennis
#future______)

5. 3) Facebook
Current Status: Active
• To give a live feed presence to Facebook
o Post pictures and videos directly from Women's Tennis Instagram
• Current TCU Followers: 1,187
o Goal for season: 2,050
4) Snapchat
Current Status: Inactive
1. The Purpose of creating a Snapchat is to give fans and recruits the opportunity to
receive a behind the scenes look at Women's Tennis.
a. Snapchat is a unique platform that captures live video and pictures that are
live for 24 hours on the app. Followers can see posts, but can't download
the videos or pictures. (what it is known for)
b. The unique part about Snapchat is that fans can respond to your posts by
replying to the team through text, video, or picture.
i. Snapchats can be reposted by followers, which can increase the
amount of followers in the long run.
2. Posts can be made at practices, on journey to games (ex: on plane, bus, car).
Username that fans could follow @tcuwomenstennis
a. This new platform can receive followers by mentioning it on Twitter,
Instagram, and Facebook.
i. Example: Don't forget to follow TCU Women's Tennis on
Snapchat. Their username is: tcuwomenstennis
0
300
600
900
1200
1500
1800
2100
Schools
746
810
515
434
393
1187
525
0
1092
316
2050
Followers
Facebook
Followers
Baylor
Oklahoma
Oklahoma
State
Texas
Tech
Texas
TCU
Kansas
State
Kansas
Iowa
State
West
Virginia
TCU
Projected

6. 5) Photography
Status: Inactive
1. To create high quality images that can be represented on Facebook, Jimmy can
take pictures of the girls during the tournament in California.
2. Once these pictures are taken, Kendall or Jimmy can create an image using
Photoshop applications that enhances the images
a. Example Post: Using either a GoPro or professional camera, a picture will
be taken in front of the sunset. Above the team, the phrase Go Frogs will
hover above the girls. Since the majority of the team is from foreign
countries, Go Frogs will be in their own language surrounding the poster.
i. The photo caption will be something along the lines of:
Did you know that the majority of the TCU Tennis Team is
International? The Horned Frogs will take on the ________
tomorrow at ____am/pm. Follow live updates on Snapchat
@tcuwomenstennis #gofrogs #beat____ #tcuwomenincali
1. Posted on Instagram
ii. The entire team will be tagged in the picture
1. My suggestion to the team members is that they repost the
picture on their own personal Instagram pages
a. Not only will this increase the reach for potential
fans and recruits, but also there is huge potential for
attaining new followers.