A survey of B2B marketers found that the most commonly used social media platforms for marketing were LinkedIn (72%) and Facebook (71%). The survey also found that LinkedIn (26%) was considered the single most important social media platform for B2B marketing. Additionally, the top reported obstacle to social media marketing was a lack of resources (70%).

1. Methods Used for B2B Social Media Marketing
LinkedIn 72%
Facebook 71%
Twitter 67%
YouTube 48%
Blogging 44%
Customer Community 22%
Flickr 11%
Digg 8%
Stumbleupon 5%
Tumblr 3%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Question: Which of the following social media methods does your company currently use for your B2B
marketing (i.e. not personal use)? (Check all that apply).
N=577 1
Source: BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011
BtoB magazine

2. One Most Important Method of B2B Social
Media Marketing
30%
26%
25%
20%
20% 19%
15% 14%
13%
10%
7%
5%
0%
LinkedIn Facebook Blogging Customer Twitter YouTube
community
Question: Which of the following social media platforms is the ONE most important method that you use for
B2B marketing?
2
N=577
BtoB magazine
Source: BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011

3. Obstacles to Social Media Marketing
Lack of resources 70%
Poorly defined success metrics and key
57%
performance indicators
Lack of knowledge about social media 44%
Management resistance 22%
Confidentiality 17%
Legal and regulatory issues 15%
Company policies prohibit social media 8%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Question: What are the top three major obstacles to adopting social media marketing in your company?
(Check as many as three).
3
N=577
BtoB magazine
Source: BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011