Social Media for Yerds
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This document provides guidance on using social media for yearbook programs. It recommends starting with one main platform based on goals, building a consistent brand, engaging followers through contests and live tweeting events, informing audiences with announcements and behind-the-scenes content, and creating new connections by sharing good stories. The document includes examples from a high school social media accounts to promote their yearbook program through Twitter, Facebook, Instagram and more.
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Social Media for Yerds
- 1. Soci@l Media for #yerds Rachel Rauch, CJE English Teacher, Publications Adviser Homestead High School Mequon, Wisc. Twitter: @mrsrrauch, @Homestead411, @HHSsports411 Facebook: Highlander Publications Instagram: @Homestead411 Snapchat: @Homestead411 Periscope: @Homestead411
- 2. Start with why. (Simon Sinek) Build Promote Engage Share Inform Create your brand your followers your work good stories key events & info new connections
- 3. Start simple. Choose one platform based on your why. Who will be in charge? Social Media Policy? Aim for daily posts. Make content desirable.
- 4. Execute the why. Build One recognizable logo and handle for all platforms. your brand
- 5. Get people interested. Engage How will you let people know about you? Posters? Magnets? Announcements? Contests? Create a common hashtag for your pub or school? your followers
- 6. We are the #mightyhighlanders Use Storify to compile posts from multiple public platforms with common hashtag. https://storify.com/HHSPublications/highlanders-celebrate-a-new-year https://storify.com/
- 7. Contests. Get donated prizes. #HHSCutestCouple - Homecoming https://twitter.com/search?q=%23HHSCutestCouple&vertical=default&f=images Free dinner (Chancery donation) Free flowers delivered to class (Sendik’s donation) How can you engage your audience?
- 8. Help provide key information. Inform ➔ Announcements ➔ Live Tweeting ➔ Behind the Scenes ➔ Day to Day Happenings your audience
- 9. Announcements (yours & others)
- 10. Become a conduit. Retweet/share others’ announcements. Use their photos!
- 11. Live tweeting. Are there events students will be posting photos of that you could use in your yearbook? http://homesteadhighlanderonline. com/6230/feature/first-capture-the-flag-event-proves-successful/ Can you take photos events for yearbook and cover event as a service to community? Don’t forget a common hashtag!
- 12. Behind the Scenes #yerdlife In your lab https://storify.com/HHSPublications/personalized-learning-student-led-tutorials #SJW2015 https://storify.com/HHSPublications/scholastic-journalism-week-2015 Conventions https://storify.com/HHSPublications/highlander-publications-attends-national-conventio
- 13. Day to Day Events at School Sports (use the photos!) https://storify.com/HHSPublications/homestead-girls-conference-swim-results https://storify.com/HHSPublications/tennis-stars-win-individual-state https://storify.com/HHSPublications/highlanders-spook-blue-dukes Last day of school - senior prank https://drive.google.com/folderview? id=0B361FfdkhKKXfkd3WWZmRFd2M19tRkVBRUtQaXhhcm9zR1lweS1fNUZGZ2hzVTNJVENCMG8& usp=sharing
- 14. Give yourself shout outs! Promote your program
- 15. We are all storytellers. Share Humans of ___________ http://homesteadhighlanderonline.com/8186/blogs/humans-of-homestead-looking-forward-to-the-end-of-school/ good stories (that can generate content for your yearbook)
- 16. Share the love. #yerd Create new connections
- 17. Thanks! See you in cyberspace! Find this presentation on Twitter @mrsrrauch or on www.slideshare.net/ Show your #yerd #besocial