Desiree Scales discusses the importance of social media and online networking for CPAs. She notes that over 40% of Fortune 500 companies from 2000 were no longer on the list by 2010, demonstrating that companies must adapt or risk going extinct. Social media allows companies to capture leads through various content like ebooks, blog posts, videos and more. It also provides benefits like improved branding, awareness, customer loyalty and audience reach. The presentation provides tips for using key social media platforms like Facebook, Twitter, YouTube and LinkedIn to engage clients and prospects.

1. Social Media and Online
Networking for CPAs
Desiree Scales, CEO
@desireescales

2. Experience
•
•
•
•
•
Clients Worldwide
Webby Award Honoree 2011
Microsoft Case Study 2011
16 Years of Experience
55,000 Followers Online

3. What Is Social Media Marketing
•
•
•
•
•
•
Connector, Human to Human
Generation C
Mobile
Research Tool
Transactional
Customer Lifecycle

4. If You’re Not Participating,
You Risk Extinction
You Risk Extinction

5. “Over 40 percent of the companies that were at
the top of Fortune 500 in 2000 were no longer
there in 2010.” -- Babson College Study

6. It’s About Capturing Leads
•
•
•
•
•
•
•
•
eBooks
Blog Posts
Social Sharing
Articles
Newsletters
Webinars
Podcasts
Video

7. “Teach people what you do and they’ll
hire you to do it.”
— Desiree Scales
”
— Desiree Scales
— Desiree Scales

8. Man’s Greatest Invention?

9. Man’s Greatest Invention

10. Build a Circle of...
Trust

11. Benefits of Being Social
• Improved social signals (which are a
factor in the search ranking algorithm).
• Company branding
• Improved brand awareness
• Word-of-mouth advertising
• Increased customer loyalty and trust
• Improved audience reach and influence

13. Tips for Facebook
•
•
•
•
•
•
Video
Images
Contests
Insights Tell You What Brings Them to Your Site
Blog Posts
Free Reports

15. Tips for Twitter
•
•
•
•
Blog Posts
Friends Posts are Most Shared
Share Stories
Use Hashtags Ex. #april15 #taxday

18. Tips for YouTube
•
•
•
•
•
People Stay Longer on Sites with Video
Create a Channel
How To Videos
Success Stories
Testimonials

20. Tips for LinkedIn
•
•
•
•
•
•
•
Create a Company Page
Free Access to Talent Finder
Post Videos, Blog Posts and Images
Create Groups
Ask for Introductions
Connect with Your School
Recommend and Get Recommended

21. Final Thoughts
•
•
•
•
•
•
•
•
Get Involved
Start One at a Time
Positive Posts
Be Consistent
Keep Expectations Realistic
Don’t Overshare
30 Minutes Per Day
Have Fun!

22. Want to know the
real secret to
powerful networking?

23. ASK BILL

24. CPA to
706 432 2355
706 432 2355
706 432 2355

25. Desiree Scales, CEO
Bella Web Design, Inc.
770 509 8797
www.bellawebdesign.com
Twitter: @desireescales