A more philosophical and analytical approach to social _media_ and brands (or media). Originally in finnish at the Brändi-ilta of Markkinointi&Mainonta, 30th of September.

1. SOCIAL MEDIA &
BRANDS
TEEMU
ARINA

2. TARINA.BLOGGING.FI
Twitter: TAR1NA

3. MCLUHAN

5. Ref: Charis Tsevis, WSJ

6. MEDIA
SENDER MESSAGE RECEIVER
MANUFACTURER PRODUCT CONSUMER
DESIGN PRODUCTION LEARNING

7. ART
ARTIST WORK AUDIENCE
VISION FORM DIVERSITY
RENAISSANCE MODERNISM POSTMODERNISM
1400-1800 1890-1940 1975-

8. METAPHYSICS
LINGUISTIC TRANSCENDENTAL OBJECT COLLECTIVE
RELATIVITY “DING AN SICH” REPRESENTATION
HUMBOLDT, SAPIR KANT DURKHEIM

9. BRANDS
BRAND MANUAL, OPERATIONS, PERSON,
LOGOS AND PRODUCTS AND COMMUNITY AND
TRADEMARKS CULTURE GUT FEELING
“AS IT IS “AS IT TRULY IS “WHAT IS
CRAFTED TO BE” AND HAPPENS” COLLECTIVELY
EXPERIENCED”

12. ng lers
Wra
s
er
us
d-
En
s
er
s um
on
OBJECTS
C
rs
Hunters & Cus tome
gatherers
ARTEFACTS MACHINES PRODUCTS GIZMOS SPIMES BIOTS
2 million BC 1508 1919 1989 2004 2060
Ref: Bruce Sterling, Shaping things

14. TEEMU
ARINA
tarina.blogging.fi
cloudcompanybook.com