This document analyzes and compares two local Fort Worth yoga studios: Indigo Yoga and Soul Sweat Hot Yoga. It summarizes their histories, types of yoga offered, and social media presence on Facebook and Instagram. Indigo Yoga has been open longer but has less user engagement on social media. Soul Sweat has fewer followers but provides more responsive engagement. In conclusion, the document recommends Soul Sweat improve its follower numbers while Indigo Yoga focuses on increasing user engagement through higher quality, more aesthetic social media content.

1. z
Social Media
Auditing
Fort Worth local yoga studios:
Indigo Yoga and Soul Sweat Hot Yoga

2. z
Why is hot yoga so popular?
 It’s a great way to break a sweat while also focusing on your
mind and soul. Yoga not only is beneficial physically, but also
insanely beneficial for your psyche and mental well-being. The
vibe at yoga studios or studios in general is to be inclusive to
everyone and as welcoming as possible.

3. z
Fort Worth local yoga studios
Indigo Yoga
 Indigo opened on May 8, 2006
as the only Baptiste Affiliate
studio in Fort Worth, TX. Baptiste
Power Vinyasa Yoga is a style
based off Baron Baptiste’s
‘Journey into Power’ sequence
and methodology. We strive to
maintain the quality, standards
and effectiveness of the Baptiste
practices and principles.
Soul Sweat Hot Yoga
 Owned by Melinda & Jayson Nag, Soul
Sweat Hot Yoga opened its doors under
new management in 2016. Formerly
known as Sumits Hot Yoga, the Nags
created Soul Sweat as a great opportunity
to restore and bring to Fort Worth a fresh,
upbeat HOT YOGA studio. Since opening
under the Nags in 2016, SSHY has
acquired multiple awards, including Star-
Telegram's "Best Yoga Studio 2018".
There are many types of yoga that are
offered, but hot yoga is the most saught
after.

4. z
Social media presence: Indigo Yoga
Facebook
 7475 likes
 41602 check ins
 A ton of reviews, but barely
any engagement with the
studio itself.
Instagram
 4854 followers
 Average likes per post
around 50-60

5. z
Social media presence: Soul Sweat Hot
Yoga
Facebook
 4144 likes
 9741 check ins
 Lots of reviews and all of
them have
responses/engagement from
studio.
Instagram
 2407 followers
 Average likes per post is 70-
80

6. z
Look into Indigo Yoga’s social media

7. z
Look into Soul Sweat Hot Yoga’s social
media

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Conclusion
 After thoroughly breaking down each yoga studio business and
figuring out social media awareness, engagement, etc, I believe
Indigo Yoga has more of a following because of the amount of
time being opened. The engagement and content itself could be
way better and is lacking. Soul Sweat Hot Yoga’s numbers are
lacking, but the engagement and response on their social media
is good. They have more aesthetic content that blends-together
and makes sense unlike Indigo Yoga which has content that’s
random and not very pretty to look at.

9. z
Websites used
 Indigoyoga.net
 Soulsweatyoga.com