Our results presentation from an audit of 20 member organisations and trade associations across five social media platforms: Facebook, Twitter, LinkedIn, Google + and YouTube. Includes best practice case studies. For the full audit PDF, email emilyt@deeson.co.uk
Student clubs are integral to the LBS community. They cover professional, sporting, social and regional interests, are entirely run by current students and provide a key arena for students to get to know business and the alumni community.
Sponsoring a club or specific club activity will place you at the heart of student life and provide a great way to get to know future graduates with a known common interest and to promote your brand on campus.
Find out all the details of sponsorship opportunities for the wealth of student activity at London Business School.
Companies often jump into social media without proper preparation or planning. Developing a social media strategy requires situational analysis and that is where a comprehensive social media audit plays a role.
It provides insights into the kind and quantity of content an organization already has and in what form, the size and vibrancy of the surrounding community and ongoing conversation, and, finally, the activities of competitors in relation to social media, community management, and content strategies.
This presentation provides the key components of a social media audit and competitive analysis to inform the development of a social media strategy.
This presentation is a high-level overview of how to create a Social Media Audit. I had the privilege of learning with the business owners at the Castle Rock Chamber of Commerce. Please download and share. http://reachyourpotential.guru/
Our results presentation from an audit of 20 member organisations and trade associations across five social media platforms: Facebook, Twitter, LinkedIn, Google + and YouTube. Includes best practice case studies. For the full audit PDF, email emilyt@deeson.co.uk
Student clubs are integral to the LBS community. They cover professional, sporting, social and regional interests, are entirely run by current students and provide a key arena for students to get to know business and the alumni community.
Sponsoring a club or specific club activity will place you at the heart of student life and provide a great way to get to know future graduates with a known common interest and to promote your brand on campus.
Find out all the details of sponsorship opportunities for the wealth of student activity at London Business School.
Companies often jump into social media without proper preparation or planning. Developing a social media strategy requires situational analysis and that is where a comprehensive social media audit plays a role.
It provides insights into the kind and quantity of content an organization already has and in what form, the size and vibrancy of the surrounding community and ongoing conversation, and, finally, the activities of competitors in relation to social media, community management, and content strategies.
This presentation provides the key components of a social media audit and competitive analysis to inform the development of a social media strategy.
This presentation is a high-level overview of how to create a Social Media Audit. I had the privilege of learning with the business owners at the Castle Rock Chamber of Commerce. Please download and share. http://reachyourpotential.guru/
Social Media for Business (Business Link, Barnstaple)Tonick Media
An online version of the slides used in Aren Grimshaw's presentation on Social Media to business in Barnstaple.
Originally presented on Wednesday 11th August at the Barnstaple Hotel as part of a Business Link one day seminar on Social Media and Internet Marketing.
Skapa presentation West Sweden Chamber of Commerce 2018-11-27Erik Ekholm
Digital Marketing and Sales in B2B and industrial applications. Presentation held at meeting with CEOs at West Sweden Chamber of Commerce on Nov 27, 2018.
Skapa - West Sweden Chamber of Commerce Aug 31, 2018Erik Ekholm
This is a presentation I held for a group of executives in a Go Global group at the West Sweden Chamber of Commerce focusing on online marketing for international operations.
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
It’s your job to create and sustain positive awareness for your brand throughout the long buyer’s journey and beyond. We can help.
You're invited to join special guest speaker Adrianne Psarras, Communications Manager at Seed Equity Ventures, and LinkedIn's own Andrew Kaplan as they demonstrate how to get—and keep—your brand in front of the professionals that matter most to your business. They will cover how to:
- Get in front of the right people early and often
- Reach and influence business professionals in the right context
- Educate your audience with the relevant content they crave
- Use awareness and engagement to drive bottom-funnel conversions
- Measure the impact of your branding efforts every step of the way
Intra.NET Reloaded London 2016 - Post Event ReportRamona Kohrs
The leading event on intranet, enterprise communication and digital workplaces and the biggest of its kind in Europe. The Intra.NET London brings together over 350 decision makers from IT, Internal Communications and Business departments from international organisations, who are responsible for creating tomorrow's digital workplace.
How to build your LinkedIn profile and stand outMilena Regos
LinkedIn presentation for TriNet. Build and optimize your LinkedIn profile, grow your network with qualified people, use LinkedIn for lead generation and best practices on LinkedIn.
Social Media for Business (Business Link, Barnstaple)Tonick Media
An online version of the slides used in Aren Grimshaw's presentation on Social Media to business in Barnstaple.
Originally presented on Wednesday 11th August at the Barnstaple Hotel as part of a Business Link one day seminar on Social Media and Internet Marketing.
Skapa presentation West Sweden Chamber of Commerce 2018-11-27Erik Ekholm
Digital Marketing and Sales in B2B and industrial applications. Presentation held at meeting with CEOs at West Sweden Chamber of Commerce on Nov 27, 2018.
Skapa - West Sweden Chamber of Commerce Aug 31, 2018Erik Ekholm
This is a presentation I held for a group of executives in a Go Global group at the West Sweden Chamber of Commerce focusing on online marketing for international operations.
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
It’s your job to create and sustain positive awareness for your brand throughout the long buyer’s journey and beyond. We can help.
You're invited to join special guest speaker Adrianne Psarras, Communications Manager at Seed Equity Ventures, and LinkedIn's own Andrew Kaplan as they demonstrate how to get—and keep—your brand in front of the professionals that matter most to your business. They will cover how to:
- Get in front of the right people early and often
- Reach and influence business professionals in the right context
- Educate your audience with the relevant content they crave
- Use awareness and engagement to drive bottom-funnel conversions
- Measure the impact of your branding efforts every step of the way
Intra.NET Reloaded London 2016 - Post Event ReportRamona Kohrs
The leading event on intranet, enterprise communication and digital workplaces and the biggest of its kind in Europe. The Intra.NET London brings together over 350 decision makers from IT, Internal Communications and Business departments from international organisations, who are responsible for creating tomorrow's digital workplace.
How to build your LinkedIn profile and stand outMilena Regos
LinkedIn presentation for TriNet. Build and optimize your LinkedIn profile, grow your network with qualified people, use LinkedIn for lead generation and best practices on LinkedIn.
The Value of Social Media Working Out the ROI - CIPR SW Event, Swindon, 4 Sep...
Social media audit: membership sector
1. Deeson Member
Communications Helping businesses and organisations to achieve their goals
through digital solutions, publishing, branding and marketing
communications since 1959.
4. 20 membership organisations
• Airport Operators Association
• Association of Accounting
Technicians
• Association of Anaesthetists of
Great Britain and Ireland
• Association of British Insurers
• Association of British Travel Agents
• Association of Convenience Stores
• Association of Optometrists
• British Banking Association
• British Beer and Pub Association
• British Dental Association
• British Safety Council
• British Soft Drinks Association
• British Toy & Hobby Association
• Chartered Institute of Marketing
• Chartered Society of
Physiotherapy
• Girlguiding UK
• Institution of Engineering &
Technology
• Law Society of England & Wales
• Renewable UK
• Royal College of Psychiatrists
10. Free is over
1. Facebook posts in news feeds down to 2% and to
reach zero by end of 2014
2. LinkedIn killed products & services pages, wants
showcase pages and is focusing on curation
3. Twitter has launched geo-targeted ads in the UK
4. YouTube is making videos viral before they go viral
11. Why all the tinkering?
The venture capitalists want ROI
Drat…
12. Top score: 29
Lowest score: 0
Average score: 13
Above 2% engagement: 9
13. Winner: GIRLGUIDING UK
Runners up:
• Association of Accounting Technicians
• British Safety Council
14. • 6% engagement
• Aimed at all stakeholders
• Strong management
21. Top score: 27
Lowest score: 7
Average score: 19
Above average influence: 18
22. Winner: GIRLGUIDING UK
Runners up:
• Association of Accounting Technicians
• Association of Optometrists
• Institution of Engineering and Technology
23. • Member support feed
• Transparent and open
• 40% influence rate
• Outside of 9-5pm
• Visual content
29. Top score: 26
Lowest score: 0
Average score: 11
Regular uploads: 5
30. Winners:
• ASSOCIATION OF ACCOUNTING
TECHNICIANS
• INSTITUTION OF ENGINEERING
& TECHNOLOGY
Runners up:
• Chartered Institute of Marketing
• British Safety Council
35. Top score: 28
Lowest score: 0
Average score: 16
Regular uploads: 4
36. Winners:
ASSOCIATION OF ACCOUNTING
TECHNICIANS
Runners up:
• British Safety Council
• The Law Society
• Royal College of Psychiatrists
• Institution of Engineering and Technology
• Girlguiding UK
45. tumbleweed
Where do we go from here?
• Social doesn’t take five mins
• It needs cultural change
• Become a social organisation
• Use tools
• Set goals and measure
• Then evaluate, adjust and repeat!
46. Don’t rely on luck
Get our tips and advice. A
Ask for our audit PDF.