These research details are the result of a market research study organized by InSites Consulting in January
2010. This market research mapped the usage of and attitude towards social networks. A total of 2.884
consumers participated in this online survey, spread over 14 countries, i.e. Belgium, the Netherlands, the
United Kingdom, France, Germany, Spain, Italy, Portugal, Brazil, the United States, Australia, Romania,
Russia & China. The results are representative of each country’s Internet population, spread on age (18-55)
and gender.
Awareness and usage of social networks is high in Europe, with 98% aware of at least one network and 73% as members of at least one. Emerging markets like Brazil and India have even higher rates of social network penetration. Facebook is the dominant social network in Europe, though other large networks like Twitter and LinkedIn also have significant reach. Smaller networks face challenges growing due to people's reluctance to join new networks or increase their memberships.
All of Our Students are On Social Media, But What Do We Need to Know?Chad Norman
Tweens and teens are predisposed to communicating online in similar ways to texting, with over half checking social media sites daily and some checking over 10 times per day. While social media provides opportunities to connect, it also poses pitfalls like privacy issues, cyberbullying, and impact on future employment that schools need to address through education and social media policies for students and staff. Educators were encouraged to create guidelines and educate all groups about both opportunities and risks of social media use.
The document discusses a survey conducted about the messaging app WhatsApp. 31 respondents completed the survey. The survey found that 87% of respondents use WhatsApp, with most using it daily to chat with friends. Respondents rated WhatsApp's ease of use and speed as primary reasons for choosing it over other apps. While some had privacy concerns over features like read receipts, most said WhatsApp facilitates their communication and rated it positively.
This document analyzes WhatsApp usage through a study of 120 Mumbai users. The objectives were to identify user reactions, reasons for use, impacts, and benefits/limitations of WhatsApp. Most users were male, aged 15-25, and using WhatsApp over 20 times daily for chatting, sharing photos/videos, and accessing news/information. While allowing constant connection, WhatsApp was found to reduce privacy and face-to-face interaction, potentially causing addiction, spamming, stress, and injuries from overuse. Both advantages like maintaining relationships and disadvantages like reduced privacy and increased addiction were discussed.
eCircle The Dutch Social Media And Email Monitorbvangestel
1) 55% of the Dutch population can be reached via social networks, with 26% using them to find information about products and companies, though only 17% are actual fans or followers.
2) Social networks are used to search for product information but not direct sales, as users see them as private spaces rather than for commercial purposes.
3) Social network fans and followers want companies to actively post information rather than participate themselves.
4) When information is shared on social networks, it can reach a wide audience, as the average shared message reaches 77 people.
5) Email remains the best tool for digital customer dialogue, as it can reach 40% of internet users and 17% of social network fans and
July 2009 - New Tools for Alumni Outreach, Social Media in Higher EducationMatt Lindsay
Delivered at the regional Association of Private College and University Alumni Directors (PCUAD) meeting in July 2009. Interesting to see how our social networks have grown in usage, but a lot of the questions remain the same. Resources on page 2-3 are still valuable places for information.
Social media is a conversation that connects people online in the same way they connect offline with friends and family. More than a billion people use social networks like Facebook to share content and engage in discussions. While awareness and usage of platforms like Facebook and Twitter is widespread, it remains challenging for new social networks to gain popularity due to people being generally satisfied with the platforms they currently use. Social media allows for interactions between customers, employees, and investors and is an important channel for brands to engage with their audiences.
This document discusses the effects of social networking. It begins by defining social networking as using internet programs to connect with others. Some popular platforms are identified as Facebook, YouTube, WhatsApp, WeChat, and Instagram. Statistics are provided on mobile phone and social media usage globally. Both negative effects like psychological disorders from overuse and positive effects like easier information sharing are outlined. In conclusion, the document examines the widespread impacts of social networking.
Awareness and usage of social networks is high in Europe, with 98% aware of at least one network and 73% as members of at least one. Emerging markets like Brazil and India have even higher rates of social network penetration. Facebook is the dominant social network in Europe, though other large networks like Twitter and LinkedIn also have significant reach. Smaller networks face challenges growing due to people's reluctance to join new networks or increase their memberships.
All of Our Students are On Social Media, But What Do We Need to Know?Chad Norman
Tweens and teens are predisposed to communicating online in similar ways to texting, with over half checking social media sites daily and some checking over 10 times per day. While social media provides opportunities to connect, it also poses pitfalls like privacy issues, cyberbullying, and impact on future employment that schools need to address through education and social media policies for students and staff. Educators were encouraged to create guidelines and educate all groups about both opportunities and risks of social media use.
The document discusses a survey conducted about the messaging app WhatsApp. 31 respondents completed the survey. The survey found that 87% of respondents use WhatsApp, with most using it daily to chat with friends. Respondents rated WhatsApp's ease of use and speed as primary reasons for choosing it over other apps. While some had privacy concerns over features like read receipts, most said WhatsApp facilitates their communication and rated it positively.
This document analyzes WhatsApp usage through a study of 120 Mumbai users. The objectives were to identify user reactions, reasons for use, impacts, and benefits/limitations of WhatsApp. Most users were male, aged 15-25, and using WhatsApp over 20 times daily for chatting, sharing photos/videos, and accessing news/information. While allowing constant connection, WhatsApp was found to reduce privacy and face-to-face interaction, potentially causing addiction, spamming, stress, and injuries from overuse. Both advantages like maintaining relationships and disadvantages like reduced privacy and increased addiction were discussed.
eCircle The Dutch Social Media And Email Monitorbvangestel
1) 55% of the Dutch population can be reached via social networks, with 26% using them to find information about products and companies, though only 17% are actual fans or followers.
2) Social networks are used to search for product information but not direct sales, as users see them as private spaces rather than for commercial purposes.
3) Social network fans and followers want companies to actively post information rather than participate themselves.
4) When information is shared on social networks, it can reach a wide audience, as the average shared message reaches 77 people.
5) Email remains the best tool for digital customer dialogue, as it can reach 40% of internet users and 17% of social network fans and
July 2009 - New Tools for Alumni Outreach, Social Media in Higher EducationMatt Lindsay
Delivered at the regional Association of Private College and University Alumni Directors (PCUAD) meeting in July 2009. Interesting to see how our social networks have grown in usage, but a lot of the questions remain the same. Resources on page 2-3 are still valuable places for information.
Social media is a conversation that connects people online in the same way they connect offline with friends and family. More than a billion people use social networks like Facebook to share content and engage in discussions. While awareness and usage of platforms like Facebook and Twitter is widespread, it remains challenging for new social networks to gain popularity due to people being generally satisfied with the platforms they currently use. Social media allows for interactions between customers, employees, and investors and is an important channel for brands to engage with their audiences.
This document discusses the effects of social networking. It begins by defining social networking as using internet programs to connect with others. Some popular platforms are identified as Facebook, YouTube, WhatsApp, WeChat, and Instagram. Statistics are provided on mobile phone and social media usage globally. Both negative effects like psychological disorders from overuse and positive effects like easier information sharing are outlined. In conclusion, the document examines the widespread impacts of social networking.
This document appears to be a list of clothing and accessory items with their prices and online retailers. It includes items like creased jeans, a slub knit hoodie, sunglasses, a fedora hat, and a wallet with chain. For her look, it also lists super skinny jeans, a Dead Kennedys band shirt, and peep toe heels. All the items have corresponding prices ranging from $1.50 for a dog tag to $34.90 for the creased jeans.
This document lists items for a maxi dress outfit including a black maxi dress from Old Navy for $30, turquoise earrings from bjbead for $2, a pendant necklace from Forever 21 for $5, a bangle bracelet also from Forever 21 for $6, and black wedges from gojane for $21, with a total cost of $64.
This document lists a casual outfit consisting of a grey shirt from LA Grey Shirt Casual for $20, black leggings from Forever 21 for $13, black boots from Baker's Shoes for $40, a white watch from Walmart for $16, and a black handbag from Handbag Heaven for $30, for a total cost of $119.
This document lists 5 clothing and accessory items for sale including a paisley print maxi dress for $38, beaded thong sandals for $14.40, tortoise sunglasses for $12.75, a Michael Kors silver watch for $40, and a Billabong wallet for $38 with each item noting the retailer and price.
The document compares the features of Pentaho and Tableau dashboards. It finds that report loading time is similar, but Pentaho allows more detailed drill down of data and advanced chart types like packed circle, sun burst, chord and tree map visualizations. However, navigation is less intuitive than Tableau and interaction within charts is limited in Pentaho compared to being able to select groups in Tableau. The document also provides steps to create a sample forecast analysis dashboard in Pentaho with filters, charts and drill down of weekly and market segment data.
The document summarizes key findings from a 2010 study of social media usage in 14 countries worldwide. Some of the main findings from the study include:
- 90% of the 2,884 participants reported knowing at least one social network, with users on average knowing 4 social networks.
- 72% of participants were members of at least one social network, meaning more than one out of four were not members of any networks.
- On average, members had two social network accounts and spent time on personal messages and following/joining groups. The most commonly known social network was Facebook.
These research details are the result of a market research study organized by InSites Consulting in January 2010. This market research mapped the usage of and attitude towards social networks. A total of 2.884 consumers participated in this online survey, spread over 14 countries, i.e. Belgium, the Netherlands, the United Kingdom, France, Germany, Spain, Italy, Portugal, Brazil, the United States, Australia, Romania, Russia & China. The results are representative of each country’s Internet population, spread on age (18-55) and gender.
The document summarizes key findings from a 2010 study of social media usage in 14 countries worldwide. Some of the main findings from the study include:
- 90% of the 2,884 participants reported knowing at least one social network, with users on average knowing 4 social networks.
- 72% of participants were members of at least one social network, meaning more than one out of four were not members of any networks.
- On average, members had two social network accounts and spent time on personal messages and following/joining groups. The most commonly known social network was Facebook.
The document summarizes statistics about social media usage around the world. It finds that 90% of participants know at least one social network, with an average of 4 known networks per user. On average, people have 195 social connections on networks, reaching 400 in Brazil. While most people are aware of networks like Facebook, MySpace, and Twitter, trust in networks is still lacking. 72% of internet users have membership in at least one social network, with Facebook being the most widely known and used platform globally.
This document contains statistics about social media usage around the world from multiple sources. Some key facts presented include: there being over 1.5 billion social network users worldwide; Facebook having nearly 850 million monthly active users; and 57% of Facebook users being female. Business usage of social media is also discussed, with an increase shown in 2012 of businesses having a social media presence but also more users wanting discounts and promotions from businesses through social platforms. Predictions are made that social media will continue growing significantly.
Social networking sites like Facebook, Twitter, and LinkedIn have become very popular but also come with some disadvantages. They can be addictive and cause users to spend hours online rather than focusing on work, school, or real-world socializing. This overuse of social media can negatively impact users' mental and physical health, concentration and motivation, and communication skills. Cyberbullying is also a risk, and the excessive use of social media by youth replaces time that could be spent on other activities. While social networks can help people connect, they require responsible use to avoid harmful effects.
Social media & Communications - Pt. 1 - Segmentation surveyLarry Hicock
Pt. 1 summarizes social media research insights on Canada's online population - an ideal backgrounder for understanding how this research was applied in mounting the game-changing 2010 Calgary mayoralty campaign (featured in Pt. 2)
This document provides information about various social media platforms and how they can be used to promote causes. It defines social media and gives statistics about popular platforms like Facebook, YouTube, LinkedIn, and Twitter. Examples are given of how charities can use blogging, hashtags, and connecting posts across multiple platforms to increase their online presence and engage more users in their causes. The document aims to help readers understand different social media tools and how to effectively use them to share information and promote their organizations.
The document discusses some common types of social networking sites like Facebook, Twitter, LinkedIn, and their annual revenues. It then outlines some disadvantages of social networking sites like addiction, time wastage, lack of concentration, reduced learning and research capabilities, negative health effects, and reduced real-world social interaction. The document concludes by emphasizing the need to use social networking sites wisely in moderation.
The survey received 378 completed responses. Most respondents were female from Germany and Poland. The top three most popular social media platforms were Facebook, YouTube, and Instagram. Facebook had the highest usage at 92.6% and was used daily by most respondents. YouTube and Instagram also had high usage but lower frequencies. Privacy was the most important factor for all platforms. The survey results were published in conference proceedings.
The document discusses WWF Netherlands' strategies for online engagement and fundraising. It identifies 6 key insights: (1) everyone can be an ambassador; (2) relevance, closeness and trust are important; (3) different levels of engagement are wanted; (4) social media activation and friending; (5) listening to supporters and facilitating ambassadors; (6) engaging where supporters congregate online. The strategies outlined include listening to supporters, informing them, encouraging participation, facilitating ambassadors, and organizing internally to coordinate social media efforts. The goal is to better engage the over 1 million supporters through online communities.
The document discusses using social media for communication. It begins by noting that some see social media as just technology while others see it as a way to tell stories and have conversations. The rest of the document provides an overview of social media, its growing popularity and usage, and tips for non-profits on developing a social media strategy and using social media effectively for communication and engagement.
This survey from 2011 explored how Members of the European Parliament use the web to communicate and research policy matters. It found that social network use had doubled since 2009, with Facebook and Twitter growing in popularity. MEPs viewed personal contact and traditional media as most effective for communication, though social media was becoming more important. When researching online, MEPs relied heavily on traditional news sources and interest group websites for summaries of issues. The survey provided key stats on MEPs' online tool usage and priorities when researching policy issues.
Presentation about social media (final) slideshareTakeru Arai
This document discusses social networking services (SNS) and Twitter usage in Japan. It notes that Twitter is the 2nd most popular SNS in Japan, particularly among teenagers and for spreading information quickly. The document outlines some successful Japanese corporate Twitter strategies, including a confectionary company that saw four times the usual profit and a TV network that improved ratings by encouraging audience participation on Twitter alongside TV programs. The conclusion suggests the growing popularity of SNS like Twitter may be changing the characteristics of Japanese people and culture in a process of "Americanization".
How To Understand The Psychology Of Social Networks: The Marketer's GuideAdam Connell
This presentations shares insights into the most popular social networks on the planet. Inside, you'll also discover actionable takeaways that you can use in your marketing campaigns to accelerate your reach.
Wikibrands Wikisports ..and other things that engage fansSean Moffitt
This document discusses the future of social business and customer engagement. It argues that brands must focus on socialness, authenticity, and being customer-driven in order to succeed. It provides several examples of brands that exemplify these principles, such as Nike's focus on customer values and lifestyles. The document also outlines key factors for building successful online communities, such as having clear focus, rules, incentives, and community management. Overall, it advocates for an approach where brands treat customers as fans and partners through social media engagement and content creation.
This document appears to be a list of clothing and accessory items with their prices and online retailers. It includes items like creased jeans, a slub knit hoodie, sunglasses, a fedora hat, and a wallet with chain. For her look, it also lists super skinny jeans, a Dead Kennedys band shirt, and peep toe heels. All the items have corresponding prices ranging from $1.50 for a dog tag to $34.90 for the creased jeans.
This document lists items for a maxi dress outfit including a black maxi dress from Old Navy for $30, turquoise earrings from bjbead for $2, a pendant necklace from Forever 21 for $5, a bangle bracelet also from Forever 21 for $6, and black wedges from gojane for $21, with a total cost of $64.
This document lists a casual outfit consisting of a grey shirt from LA Grey Shirt Casual for $20, black leggings from Forever 21 for $13, black boots from Baker's Shoes for $40, a white watch from Walmart for $16, and a black handbag from Handbag Heaven for $30, for a total cost of $119.
This document lists 5 clothing and accessory items for sale including a paisley print maxi dress for $38, beaded thong sandals for $14.40, tortoise sunglasses for $12.75, a Michael Kors silver watch for $40, and a Billabong wallet for $38 with each item noting the retailer and price.
The document compares the features of Pentaho and Tableau dashboards. It finds that report loading time is similar, but Pentaho allows more detailed drill down of data and advanced chart types like packed circle, sun burst, chord and tree map visualizations. However, navigation is less intuitive than Tableau and interaction within charts is limited in Pentaho compared to being able to select groups in Tableau. The document also provides steps to create a sample forecast analysis dashboard in Pentaho with filters, charts and drill down of weekly and market segment data.
The document summarizes key findings from a 2010 study of social media usage in 14 countries worldwide. Some of the main findings from the study include:
- 90% of the 2,884 participants reported knowing at least one social network, with users on average knowing 4 social networks.
- 72% of participants were members of at least one social network, meaning more than one out of four were not members of any networks.
- On average, members had two social network accounts and spent time on personal messages and following/joining groups. The most commonly known social network was Facebook.
These research details are the result of a market research study organized by InSites Consulting in January 2010. This market research mapped the usage of and attitude towards social networks. A total of 2.884 consumers participated in this online survey, spread over 14 countries, i.e. Belgium, the Netherlands, the United Kingdom, France, Germany, Spain, Italy, Portugal, Brazil, the United States, Australia, Romania, Russia & China. The results are representative of each country’s Internet population, spread on age (18-55) and gender.
The document summarizes key findings from a 2010 study of social media usage in 14 countries worldwide. Some of the main findings from the study include:
- 90% of the 2,884 participants reported knowing at least one social network, with users on average knowing 4 social networks.
- 72% of participants were members of at least one social network, meaning more than one out of four were not members of any networks.
- On average, members had two social network accounts and spent time on personal messages and following/joining groups. The most commonly known social network was Facebook.
The document summarizes statistics about social media usage around the world. It finds that 90% of participants know at least one social network, with an average of 4 known networks per user. On average, people have 195 social connections on networks, reaching 400 in Brazil. While most people are aware of networks like Facebook, MySpace, and Twitter, trust in networks is still lacking. 72% of internet users have membership in at least one social network, with Facebook being the most widely known and used platform globally.
This document contains statistics about social media usage around the world from multiple sources. Some key facts presented include: there being over 1.5 billion social network users worldwide; Facebook having nearly 850 million monthly active users; and 57% of Facebook users being female. Business usage of social media is also discussed, with an increase shown in 2012 of businesses having a social media presence but also more users wanting discounts and promotions from businesses through social platforms. Predictions are made that social media will continue growing significantly.
Social networking sites like Facebook, Twitter, and LinkedIn have become very popular but also come with some disadvantages. They can be addictive and cause users to spend hours online rather than focusing on work, school, or real-world socializing. This overuse of social media can negatively impact users' mental and physical health, concentration and motivation, and communication skills. Cyberbullying is also a risk, and the excessive use of social media by youth replaces time that could be spent on other activities. While social networks can help people connect, they require responsible use to avoid harmful effects.
Social media & Communications - Pt. 1 - Segmentation surveyLarry Hicock
Pt. 1 summarizes social media research insights on Canada's online population - an ideal backgrounder for understanding how this research was applied in mounting the game-changing 2010 Calgary mayoralty campaign (featured in Pt. 2)
This document provides information about various social media platforms and how they can be used to promote causes. It defines social media and gives statistics about popular platforms like Facebook, YouTube, LinkedIn, and Twitter. Examples are given of how charities can use blogging, hashtags, and connecting posts across multiple platforms to increase their online presence and engage more users in their causes. The document aims to help readers understand different social media tools and how to effectively use them to share information and promote their organizations.
The document discusses some common types of social networking sites like Facebook, Twitter, LinkedIn, and their annual revenues. It then outlines some disadvantages of social networking sites like addiction, time wastage, lack of concentration, reduced learning and research capabilities, negative health effects, and reduced real-world social interaction. The document concludes by emphasizing the need to use social networking sites wisely in moderation.
The survey received 378 completed responses. Most respondents were female from Germany and Poland. The top three most popular social media platforms were Facebook, YouTube, and Instagram. Facebook had the highest usage at 92.6% and was used daily by most respondents. YouTube and Instagram also had high usage but lower frequencies. Privacy was the most important factor for all platforms. The survey results were published in conference proceedings.
The document discusses WWF Netherlands' strategies for online engagement and fundraising. It identifies 6 key insights: (1) everyone can be an ambassador; (2) relevance, closeness and trust are important; (3) different levels of engagement are wanted; (4) social media activation and friending; (5) listening to supporters and facilitating ambassadors; (6) engaging where supporters congregate online. The strategies outlined include listening to supporters, informing them, encouraging participation, facilitating ambassadors, and organizing internally to coordinate social media efforts. The goal is to better engage the over 1 million supporters through online communities.
The document discusses using social media for communication. It begins by noting that some see social media as just technology while others see it as a way to tell stories and have conversations. The rest of the document provides an overview of social media, its growing popularity and usage, and tips for non-profits on developing a social media strategy and using social media effectively for communication and engagement.
This survey from 2011 explored how Members of the European Parliament use the web to communicate and research policy matters. It found that social network use had doubled since 2009, with Facebook and Twitter growing in popularity. MEPs viewed personal contact and traditional media as most effective for communication, though social media was becoming more important. When researching online, MEPs relied heavily on traditional news sources and interest group websites for summaries of issues. The survey provided key stats on MEPs' online tool usage and priorities when researching policy issues.
Presentation about social media (final) slideshareTakeru Arai
This document discusses social networking services (SNS) and Twitter usage in Japan. It notes that Twitter is the 2nd most popular SNS in Japan, particularly among teenagers and for spreading information quickly. The document outlines some successful Japanese corporate Twitter strategies, including a confectionary company that saw four times the usual profit and a TV network that improved ratings by encouraging audience participation on Twitter alongside TV programs. The conclusion suggests the growing popularity of SNS like Twitter may be changing the characteristics of Japanese people and culture in a process of "Americanization".
How To Understand The Psychology Of Social Networks: The Marketer's GuideAdam Connell
This presentations shares insights into the most popular social networks on the planet. Inside, you'll also discover actionable takeaways that you can use in your marketing campaigns to accelerate your reach.
Wikibrands Wikisports ..and other things that engage fansSean Moffitt
This document discusses the future of social business and customer engagement. It argues that brands must focus on socialness, authenticity, and being customer-driven in order to succeed. It provides several examples of brands that exemplify these principles, such as Nike's focus on customer values and lifestyles. The document also outlines key factors for building successful online communities, such as having clear focus, rules, incentives, and community management. Overall, it advocates for an approach where brands treat customers as fans and partners through social media engagement and content creation.
Social Media strategy : How to make it work and relevant ? Quentin De Meuter
This document provides tips and strategies for using social media effectively. It highlights key statistics about social media usage in Belgium. Some of the main points discussed are focusing on engaging your fans by sharing interesting content and having conversations rather than just promoting your brand, using platforms like Twitter, LinkedIn and Facebook appropriately for their purposes, and testing out different approaches through trial and observation of the effects and reactions.
Covering the basics of the top social media platforms for this particular audience; discussing privacy issues and how to lock your account down (if you want to do that); and then the evolution of social media customer service.
This document outlines an agenda for a training session on communicating with members and potential members using social media. It includes an introduction, an overview of what social media is and popular tools, a discussion on whether affiliates are ready to use social media, and a hands-on section on various social media tools. The agenda concludes with a social media project where participants work in groups to design a campaign for an affiliate initiative and receive feedback. Key topics covered include defining social media and its characteristics, the current social media landscape, how different demographics use various tools, best practices for branding, campaigns and building online communities, and examples of successful association use of social media.
1. Social Media around the world Steven Van Belleghem Steven@insites.eu www.insites.eu www.theconversationmanager.com
2. SOCIAL MEDIA STUDY in 14 COUNTRIES WORLDWIDE Summary: 2.884 consumers(18+),representative total country population. Data collected on proprietary research panels from InSites Consulting, field in December 2009-Januari 2010. . 2010 7 regions worldwide
3. Throughout the report, results are reported on a total base and per region 2010 7 regions worldwide Australia Eastern Europe Southern Europe Southern America Asia Western Europe Northern America
4. 2010 EditionContent of this report 2010 90% of the 2.884 participants report to know at least 1 social network website. On average, users know 4 social network websites while non-users know… On average the social network users log in twice a day. This log-in frequency is higher for personal websites compared with the professional… Sending personal messages is the most popular online activity. 83% of users sometimes become a member / fan of something... 72% of all participants are member of at least 1 social networkwebsite.This involves that more than 1 out of four still have no membership... On average users have two memberships. Out of all reported social network websites, Facebook turns out to be the winning website. 1 out of 2 … On average, connected people have about 195 friends. This number reaches a peak in Brazil where people have about 400 friends. Strictly professional memberships… Users of social network websites seems to be saturated. They have no intention to stop any of their memberships and they have no further intention to expand… Everyone removes friends sometimes. This de-friend tendency is less common on professional websites compared with personal websites...
5. 2010 EditionContent of this report 2010 People lack trust in their social network websites, especially in personal websites. When a brand posts something about itself almost half of the people think... 20% of the online population are already user of a social network website and will even expand their memberships. 1 out of 4 are users and will… 13% of all users claim to have a far-from-real imageon at least 1 social network website. Users are more eager to post something happy... The END Asian and West European users are completely each others opposites when looking at their online behaviour. Asian people are more open... More than 1 out of 2 social network users cannot access their profiles at their work because it is blocked by their employer...
6. Social Media Study 2010 More on methodology 2010 Survey Respondents were invited via e-mail to participate in an online survey Sample 14 countries were included in the sample: Belgium, The Netherlands, United Kingdom, Spain, Italy, Portugal, France, Germany, Romania, USA, Brazil, Australia, Russia, China Average sample size for countries = 200 Total sample size = 2884 Quantitative research Online research on InSites panel (>2,5 mln members) Representative for internet populations on gender & age December 2009 – January 2010 Additional weighting was performed based upon country populations, in order to obtain a representative sample
7. 2010 EditionContent of this report 2010 90% of the 2.884 participants report to know at least 1 social network website. On average, users know 4 social network websites while non-users know… On average the social network users log in twice a day. This log in frequency is higher for personal websites compared with the professional… Sending personal messages is the most popular online activity. 83% of users sometimes become a member / fan of something... 72% of all participants are member of at least 1 social networkwebsite.This involves that almost 1 out of three still have no membership... On average users have two memberships. Out of all reported social network websites, Facebook turns out to be the winning website. 1 out of 2 … On average, connected people have about 195 friends. This number reaches a peak in Brazil where people have about 400 friends. Strictly professional memberships… Users of social network websites seems to be saturated. The have no intention to stops any of their memberships and they have no further intention to expand… Everyone removes friends sometimes. This de-friend tendency is less common on professional websites compared with personal websites...
8. 2010 More than 90%know at least 1 social network N Global = 2884 / Filter = None
9. On a global level, Facebook is the most known of the social network sites. 83% of the online population know Facebook 2010 Q : Which of these social network sites do you know, even if only by name? On average, users know 4 sites… Non-users know 2… Ranking based upon Total N Total = 2884 / F = None
10. Best known social network in each country... 2010 Facebook 68% Hyves 96% Facebook 98% Facebook 90% Facebook 83% Users 72% Facebook 95% Facebook 94% 73% Facebook 95% Facebook 98% Hi5 97% Facebook N per country = About 200
11. Best known social network in each country... 2010 Facebook 93% MySpace 47% 73% Facebook Orkut 98% Facebook 96% N per country = About 200
12. Across countries, Facebook has the highest awareness. 83% of the worldwide internet population know Facebook. MySpace holds a second place and Twitter comes third 2010 Q : Which of these social network sites do you know, even if only by name? Awareness Exceeding countries 10%> Total 10%< Total Facebook MySpace Twitter Hi5 Netlog LinkedIn Orkut Xing Ning Hyves N Total = 2884 / F = None
13. 28% of the internet population are notactive on a social network … because they don’t want others to see their personal information 2010 N Europe = 2841 / Filter = None N Global = 2884 / Filter = None
14. Usage │Knowledge Future Intention 2010 Q: You do not belong to any social network; how likely are you to become a member of any of these sites shortly? 28% 31% will become USER Future intention Intention 31% 31% Don’t know No intention 69% N Total = 819 / F = If non user
15. Usage │Knowledge Future Intention 2010 Q: You do not belong to any social network; how likely are you to become a member of any of these sites shortly? …Biggest growth potential in ASIA… 10%> Total 10%< Total Future intention Intention 31% Non-users that will become a member anyway Don’t know No intention 69% W. Europe E. Europe S. Europe N. America Australia Asia S. America N Total = 819 / F = If non user
16. The biggest threshold for non-users seems to be their personal information. Almost 3 out of 4 non-users agree on not wanting to share their personal information 2010 Q : As non-user of a social network website, to what extent do you agree with the following statements on social network sites? Top2% agreement 10%> Total 10%< Total Don’t want others to see my personal info Any message can start leading a life online I do not see an advantage in having it Don’t want to free any time for it. N Total = 819 / F = If non user
17. 2010 EditionContent of this report 2010 90% of the 2.884 participants report to know at least 1 social network website. On average users know 4 social network websites while non-users know… On average the social network users log in twice a day. This log in frequency is higher for personal websites compared with the professional… Sending personal messages is the most popular online activity. 83% of users sometimes become a member / fan of something... 72% of all participants are member of at least 1 social networkwebsite.This involves that more than 1 out of four still have no membership... On average users have two memberships. Out of all reported social network websites, Facebook turns out to be the winning website. 1 out of 2 … On average, connected people have about 195 friends. This number reaches a peak in Brazil where people have about 400 friends. Strictly professional memberships… Users of social network websites seems to be saturated. The have no intention to stops any of their memberships and they have no further intention to expand… Everyone removes friends sometimes. This de-friend tendency is less common on professional websites compared with personal websites...
18. 72% of the internet population are active on at least 1 social network … 2010 TOP3 COUNTRIES Brazil 95% USA 84% Portugal 82% N Europe = 2841 / Filter = None N Global = 2884 / Filter = None
19. Within the online population, 72% are connected to at least 1 social network website 2010 Q: Which of the network sites are you currently a member of? Users vs. Non Users 10%> Total 10%< Total Across countries users are connected to 1 social network on average, with the exception of Brazil and Portugal where they have 2 social networks on average. Users Users 72% Non-users 28% W. Europe E. Europe S. Europe N. America Australia Asia S. America N Total = 2884 / F = None
20. Number of users in each country... 2010 Users 38% Users 79% Users 77% Users 73% Users 56% Users 72% Users 69% Users 73% 72% Users 76% Users 80% Users 82% Users About N per country = About 200
21. Number of users in each country... 2010 Users 84% Users 43% 72% Users Users 95% Users 79% N per country = About 200
22. 2010 EditionContent of this report 2010 90% of the 2.884 participants report to know at least 1 social network website. On average users know 4 social network websites while non-users know… On average the social network users log in twice a day. This log in frequency is higher for personal websites compared with the professional… Sending personal messages is the most popular online activity. 83% of users sometimes become a member / fan of something... 72% of all participants are member of at least 1 social networkwebsite.This involves that almost 1 out of three still have no membership... On average users have two memberships. Out of all reported social network websites, Facebook turns out to be the winning website. 1 out of 2 … On average, connected people have about 195 friends. This number reaches a peak in Brazil where people have about 400 friends. Strictly professional memberships… Users of social network websites seems to be saturated. The have no intention to stops any of their memberships and they have no further intention to expand… Everyone removes friends sometimes. This de-friend tendency is less common on professional websites compared with personal websites...
23. 72% users with on average 2 memberships 2010 Top3 penetration 1 Facebook 51% 2 MySpace 20% 3 Twitter 17% N Global = 2884 / Filter = None
24. On a global level, 58% of the online population indicate that they ever were member of Facebook 2010 Q : Which of the network sites were you ever a member of? Ranking based upon Total N Total = 2884 / F = None
25. Usage │Knowledge ExMembership 2010 Q : Which of the network sites were you ever a member of, but currently NOT anymore? (= ex members) Ex members Ranking based upon Total MySpace Hi5 12%of the online internet population are ex members of MySpace Facebook Netlog Twitter LinkedIn Orkut Xing Ning Hyves N Total = 2884 / F = None
26. Usage │Knowledge CurrentMembership 2010 Q : Which of the network sites are you currently a member of? Ranking based upon Total Orkut is very popular in Southern America. N Total = 2884 / F = None
27. More than half of the internet population is currently a member of Facebook 2010 Q : Which of the network sites are you currently a member of? Penetration Exceeding countries 10%> Total 10%< Total Facebook MySpace Twitter Orkut Hi5 LinkedIn Netlog Xing Ning Hyves N Total = 2884 / F = None
28. Social network site with highest penetration in each country... 2010 Facebook 22% Hyves 63% Facebook 72% Hi5 60% Facebook 29% Users 72% Facebook 57% Facebook 67% 51% Facebook 71% Facebook 73% Hi5 61% Facebook N per country = About 200
29. Social network site with highest penetration in each country... 2010 Facebook 72% MySpace 18% 51% Facebook Orkut 90% Facebook 76% N per country = About 200
30. Usage │Knowledge Private versus Professional membership 84% of users are only memberon apersonal website… 2010 72% is member of at least 1social network MySpace LinkedIn Facebook Xing Professional as well as a Personal profile Only member of a personal site Only member of a professional site Hyves Netlog Twitter 84% 3% Hi5 13% Orkut Ning Other More professional-only memberships amongs older people & amongst male… ... ... N Global = 2065 / Filter = If user
31. ActivitiesPersonal versus Professional purpose 2010 Q: You are part of the following social network sites. What purposes do you use these sites for? Personal versus Professional Hyves Facebook Most respondents use social networks for personal reasons MySpace Hi5 Twitter Netlog Orkut Ning Xing Professional websites LinkedIn N Total = 2065 / F = If user
32. Activities Personal versus Professional purpose 2010 * Index = % personal purpose - % professional purpose Q : Which of the network sites are you currently a member of? Q : What purposes do you use these sites for? High high The most popular social network websites are used for personal purposes… Penetration of social network websites Low low High Low Personal Professional Purpose index* of social network websites
33. Facebook has the highest penetration of members 2010 Basis = Total N Total = 2884 / F = None
34. Usage │Knowledge Awareness versus Penetration 2010 Q : Which of the network sites are you currently a member of? Q : Which of these social network sites do you know, even if only by name? High high High awareness and high penetration ! Penetration of social network websites Low low High Low high low Awareness of social network websites
35. Usage │Knowledge Awareness versus Penetration 2010 Q : Which of the network sites are you currently a member of? Q : Which of these social network sites do you know, even if only by name? W. Europe E. Europe Penetration of social network websites Penetration of social network websites Awareness of social network websites Awareness of social network websites S. Europe Penetration of social network websites Awareness of social network websites
36. Usage │Knowledge Awareness versus Penetration 2010 Q : Which of the network sites are you currently a member of? Q : Which of these social network sites do you know, even if only by name? S. America N. America Penetration of social network websites Penetration of social network websites Awareness of social network websites Awareness of social network websites Asia Australia Penetration of social network websites Penetration of social network websites Awareness of social network websites Awareness of social network websites
37. 2010 EditionContent of this report 2010 90% of the 2.884 participants report to know at least 1 social network website. On average users know 4 social network websites while non-users know… On average the social network users log in twice a day. This log in frequency is higher for personal websites compared with the professional… Sending personal messages is the most popular online activity. 83% of users sometimes become a member / fan of something... 72% of all participants are member of at least 1 social networkwebsite.This involves that almost 1 out of three still have no membership... On average users have two memberships. Out of all reported social network websites, Facebook turns out to be the winning website. 1 out of 2 … On average, connected people have about 195 friends. This number reaches a peak in Brazil where people have about 400 friends. Strictly professional memberships… Users of social network websites seems to be saturated. They have no intention to stop any of their memberships and they have no further intention to expand… Everyone removes friends sometimes. This de-friend tendency is less common on professional websites compared with personal websites...
38. Users are saturated?! 2010 Connected People have no intention to stop their membership nor do they feel the need to further expandtheir membership on social network sites
39. 2010 No Stopping! 75% Intention No Expanding! 43% N Total = 2065 / F = If user
40. Usage │Knowledge Intention to stop 2010 Q : Are there any network sites you intend to stop your membership of in the near future? Ranking based upon Total …75%have no intention to stop N Total = 2065 / F = If user
41. Usage │Knowledge Future membership 2010 Q : Which of the network sites below you would consider becoming a member of? Ranking based upon Total …43%have no intention to expand N Total = 2065 / F = If user
42. 2010 EditionContent of this report 2010 90% of the 2.884 participants report to know at least 1 social network website. On average users know 4 social network websites while non-users know… On average the social network users log in twice a day. This log-in frequency is higher for personal websites compared with the professional… Sending personal messages is the most popular online activity. 83% of users sometimes become a member / fan of something... 72% of all participants are member of at least 1 social networkwebsite.This involves that almost 1 out of three still have no membership... On average users have two memberships. Out of all reported social network websites, Facebook turns out to be the winning website. 1 out of 2 … On average, connected people have about 195 friends. This number reaches a peak in Brazil where people have about 400 friends. Strictly professional memberships… Users of social network websites seems to be saturated. The have no intention to stops any of their memberships and they have no further intention to expand… Everyone removes friends sometimes. This de-friend tendency is less common on professional websites compared with personal websites...
43. Users log in 2timesa day on average... 2010 ... Log in frequency for members on professional websites drops to 9 times a month... N Global = 2884 / Filter = None
44. Type of users 1% “dead” users 2010 Considerate users Champions High high 11% 29% Log in frequency 35% 25% Lazy users Random users Low low High Low high low Number of memberships
45. Orkut has highest penetration on weekly usage. 87% of Orkut users log in at least once a week 2010 Q: You are a member of the following social network sites. How often do you log in on these sites? At least weekly use At least weekly use Only scores of top3 membership per region displayed 78% 57% 78% 85% 88% 83% 44% 36% 49% 39% 53% 64% 34% 54% 31% 55% 25% 57% 68% 43% 67% W. Europe E. Europe S. Europe N. America Australia Asia S. America 10%> Total N Total = 2065 / F = If user 10%< Total
46. FrequencyFrequency compared with beginning 2010 Q: When comparing your current usage to your usage when you had only just joined them, do you currently log in more or less often than before? At least 1 out of 3 slows down their usage… Less often than before Less often than before Only scores of top3 membership per region displayed 31% 52% 31% 23% 27% 25% 50% 44% 53% 57% 64% 51% 66% 60% 70% 48% 64% 43% 40% 40% 50% W. Europe E. Europe S. Europe N. America Australia Asia S. America 10%> Total N Total = 2065 / F = If user 10%< Total
47. 2010 EditionContent of this report 2010 90% of the 2.884 participants report to know at least 1 social network website. On average users know 4 social network websites while non-users know… On average the social network users log in twice a day. This log in frequency is higher for personal websites compared with the professional… Sending personal messages is the most popular online activity. 83% of users sometimes become a member / fan of something... 72% of all participants are member of at least 1 social networkwebsite.This involves that almost 1 out of three still have no membership... On average users have two memberships. Out of all reported social network websites, Facebook turns out to be the winning website. 1 out of 2 … On average, connected people have about 195 friends. This number reaches a peak in Brazil where people have about 400 friends. Strictly professional memberships… Users of social network websites seems to be saturated. The have no intention to stops any of their memberships and they have no further intention to expand… Everyone removes friends sometimes. This de-friend tendency is less common on professional websites compared with personal websites...
48. Twice a day, participants do a certain activity on their social network website. This is mainly personal and not professional related with exception from professional network websites! 2010 Top 5 activities online 1 Sending personal messages 2 Watching pics, etc. People like to do these activities, but would not be willing to pay for them! 3 Checking status 4 Reacting to others’ status 5 Uploading pics 48
49. Activities Penetration Online activities 2010 ...94%of connected people sometimes send a personal message!... Q: How often do you do each of the following on social network sites? At least once 10%> Total 10%< Total Sending personal messages Watching pics, etc. Checking status Reacting to others’ status Uploading pics Sending public messages Adapting profile pic Becoming a member of groups Giving my own status Becoming fan of sth. Uploading films Creating groups N Total = 2065 / F = If user
50. More than 1 out of three users check out their status several times a week or more 2010 Q: How often do you do each of the following on social network sites? # times a week - daily 10%> Total 10%< Total Checking status Sending personal messages Watching pics, etc. Reacting to others’ status Sending public messages Giving my own status Becoming a member of groups Uploading pics Becoming fan of sth. Adapting profile pic Uploading films Creating groups N Total = 2065 / F = If user
51. 2010 Addict ! Type of users Passive! Voyeur ! Special occasions ! N Total = 2065 / F = If user
52. Type of users... 2010 Addicts 26% Voyeurs 14% High Log in frequency 109 * Log in frequency 123 * Activity frequency 19 * Activity frequency 95 * Log in frequency Log in frequency 13 * Log in frequency 23 * Activity frequency 12 * Activity frequency 70 * Special occasions 13% Passive users 47% Low High Low Activity Frequency * on a montlhy basis
71. Becoming a member / fan of a band is most popular amongst people who sometimes become member/fan of something 2010 Q: You indicated that, sometimes, you become a member or a fan of something. What have you become a member / fan of? What have you become member / fan of 10%> Total 10%< Total A band A famous person Becoming a member of a charity is number 1 in Australia ! A brand A charity A non-famous person Other None of the above N Total = 1723 / F = If sometimes becomes a member / fan.
72. 24% of users send personal messages more often compared with the beginning. This means that the majority of users (76%) decrease this activity 2010 Q: When comparing your current behaviourto your behaviourwhen you had only just become a member, do you do the following more or less often than before? More often than at the start 10%> Total 10%< Total Sending personal messages Checking status Watching pics, etc. Reacting to others’ status Sending public messages Uploading pics Adapting my own status Becoming fan of sth. Adapting profile pic Becoming a member of groups Uploading films Creating groups N Total = 2065 / F = If user
73. Activities Willingness to pay for Online activities 2010 Q: When comparing your current behaviourto your behaviourwhen you had only just become a member, do you do the following more or less often than before? Willingness to pay Sending personal messages Uploading films Uploading pics Sending public messages Most respondents are not willing to pay for their online activities. Similar outcome across different countries. Creating groups Watching pics, etc. Adapting profile pic Checking status Becoming a member of groups Becoming fan of sth. Adapting my own status Reacting to others’ status N Total = 2065 / F = If user
74. 2010 EditionContent of this report 2010 90% of the 2.884 participants report to know at least 1 social network website. On average users know 4 social network websites while non-users know… On average the social network users log in twice a day. This log in frequency is higher for personal websites compared with the professional… Sending personal messages is the most popular online activity. 83% of users sometimes become a member / fan of something... 72% of all participants are member of at least 1 social networkwebsite.This involves that almost 1 out of three still have no membership... On average users have two memberships. Out of all reported social network websites, Facebook turns out to be the winning website. 1 out of 2 … On average, connected people have about 195 friends. This number reaches a peak in Brazil where people have about 400 friends. Strictly professional memberships… Users of social network websites seems to be saturated. The have no intention to stops any of their memberships and they have no further intention to expand… Everyone removes friends sometimes. This de-friend tendency is less common on professional websites compared with personal websites...
75. Connected people have about 195friends 2010 TOP3 COUNTRIES Brazil 360 Portugal 236 USA 200 N Europe = 2841 / Filter = None N Global = 2065 / Filter = If user
76. Number of friends in each country... 2010 N° Friends 89 N° Friends 115 N° Friends 173 N° Friends 171 Friend 113 Users 72% N° Friends 133 N° Friends 95 195 N° Friends 152 N° Friends 100 N° Friends 236 N° Friends N users per country = About 100-150
77. Number of friends in each country... 2010 N° Friends 200 N° Friends 63 195 N° Friends N° Friends 360 N° Friends 155 N users per country = About 100-150
78. Friends & De-friendsNumber of friends / followers / contacts 2010 Q:How many friends / contacts / followers do you have in your profile? # contacts 100> Total 100< Total 195 contacts on average Strictly professional membershipshave a smaller number of friends Different contacts W. Europe E. Europe S. Europe N. America Australia Asia S. America N Total = 2065 / F = If user
79. Friends & De-friends Contact 2010 Q:When considering your contacts on the following social network sites, do you also meet these people in real life, or are they mainly people that you (almost) never meet? Do you meet your contacts? W. Europe E. Europe S. Europe N. America Australia Asia S. America Orkut Facebook Hyves LinkedIn MySpace Twitter Xing Hi5 Ning Netlog Meet in real life... Netlog users hardly ever meet their online friends in real life! For Facebook it is the opposite! N Total = 2065 / F = If user
80. Friends & De-friends Follow your friends 2010 Q: Imagine a new social network being created, and the majority of your contacts transferring to this new network. How likely are you to remain a member of your current network? Would you switch to another network to follow your contacts? Netlog Hi5 Hyves Most people would not switch to another network. LinkedIn MySpace Twitter Facebook Xing Ning Orkut Netlog users are least loyal to their social network website. Facebook users are loyal! N Total = 2065 / F = If user
81. Friends & De-friends Communicate a personal message 2010 Q : When you wish to communicate a personal message to your friends or family, which of the channels listed below do you prefer? Communication channels 10%> Total 10%< Total Mobile phone To communicate personal messages to friends, people prefer to call on their mobile phone E-mail SMS Landline Instant messenger 6th place Social networks Chat Other N Total = 2065 / F = If user
82. Friends & De-friends Use of mobile phone 2010 Q: Do you use social network sites on your mobile phone? Mobile Users vs. Mobile Non-Users 10%> Total 10%< Total Most people do not use social network website on their mobile phone. This mobile usage is higher amongst male and younger people (18-30) Users Users 26% Non-users 74% W. Europe E. Europe S. Europe N. America Australia Asia S. America N Total = 2065 / F = If user
83. 26% use their social network via their mobile phone. 2010 …These ‘mobile’ users are more active on social networks compared with the non-mobile users! They log in more often! They practice more activities! 44% addicts amongst the mobile users! N Total = 2065 / F = If user
84. 2010 EditionContent of this report 2010 90% of the 2.884 participants report to know at least 1 social network website. On average users know 4 social network websites while non-users know… On average the social network users log in twice a day. This log in frequency is higher for personal websites compared with the professional… Sending personal messages is the most popular online activity. 83% of users sometimes become a member / fan of something... 72% of all participants are member of at least 1 social networkwebsite.This involves that almost 1 out of three still have no membership... On average users have two memberships. Out of all reported social network websites, Facebook turns out to be the winning website. 1 out of 2 … On average, connected people have about 195 friends. This number reaches a peak in Brazil where people have about 400 friends. Strictly professional memberships… Users of social network websites seems to be saturated. The have no intention to stops any of their memberships and they have no further intention to expand… Everyone removes friends sometimes. This de-friend tendency is less common on professional websites compared with personal websites...
85. 58% of users have already removed contact(s). This is less common on professional websites. Brazilian participants have the biggest circle of friends, but are most likely to de-friend them (81%)! 2010 N° Friends 360 N Europe = 2841 / Filter = None N Global = 2065 / Filter = If user
86. Friends & De-friends ‘Remove Friends’ 2010 Q: You are a member of the following social network sites. Have you already removed contacts from these sites ("Remove Friend")? Did you already remove friends? Orkut Hyves LinkedIn especially is a social network site where people do not remove contacts very often. Across the different social network websites, 58% of users have already removed contacts at least once. This number rises up to 81% in Brazil! MySpace Twitter Facebook Hi5 Netlog Ning Professional contacts are less often de-friended! Xing LinkedIn N Total = 2065 / F = If user
87. 2010 EditionContent of this report 2010 People lack trust in their social network websites, especially in personal websites. When a brand posts something about itself almost half of the people think... 20% of the online population are already user of a social network website and will even expand their memberships. 1 out of 4 are users and will… The END 13% of all users claim to have a far-from-real imageon at least 1 social network website. Users are more eager to post something happy... Asian and West European users are completely each others opposites when looking at their online behaviour. Asian people are more open... More than 1 out of 2 social network users cannot access their profiles at their work because it is blocked by their employer...
88. In 2009 we have measured that... 2010 Although Facebook is the most popular social network website, 1 out of 3 users have little trust in it! N Global = 2065 / Filter = If user
89. TrustTrust in social network websites 2010 Q: To what extent do you trust these sites as for privacy? (In other words: do you trust these sites not to pass on your personal details to others?) Do youTrust your social network? W. Europe E. Europe S. Europe N. America Australia Asia S. America Netlog Overview of trust in Facebook Hi5 Orkut Twitter Facebook 10%> Total Ning 10%< Total Netlog users don’t meet their online friends in real life and (consequently?!) have little trust in their online environment! Myspace Hyves More trust in professional websites LinkedIn Xing N Total = 2065 / F = If user
90. TrustCredibility of brand posts 2010 Q:Imagine a brand posting something about itself on a social network, to what extent do you think that is credible? 44%think that a brand posting about itself is credible… Credibility of brand post Top2% credibility 10%> Total Credibility 10%< Total W. Europe E. Europe S. Europe N. America Australia Asia S. America N Total = 2065 / F = If user
91. TrustCredible sources for brand posts 2010 Q : Imagine something about a brand being posted on a social network, what would be the most credible source for you? Most credible sources …still, word-of-mouth is the most credible source to rely on for brand posts… Asia and Southern America consider the brand itself to be the most credible. A consumer The brand itself A journalist A marketeer Another brand N Total = 2065 / F = If user
92. A consumer is the most credible source in order to believe posts about a certain brand 2010 Q : Imagine something about a brand being posted on a social network, what would be the most credible source for you? Most credible sources 10%> Total 10%< Total A consumer We trust other consumers the most. Especially in Southern and Eastern Europe, there is most trust in word-of-mouth. Asia and Southern America think the brand itself is the most credilble source. The brand itself A journalist A marketeer Another brand N Total = 2065 / F = If user
93. 2010 EditionContent of this report 2010 People lack trust in their social network websites, especially in personal websites. When a brand posts something about itself almost half of the people think... 20% of the online population are already user of a social network website and will even expand their memberships. 1 out of 4 are users and will… The END 13% of all users claim to have a far-from-real imageon at least 1 social network website. Users are more eager to post something happy... Asian and West European users are completely each others opposites when looking at their online behaviour. Asian people are more open... More than 1 out of 2 social network users cannot access their profiles at their work because it is blocked by their employer...
94. 13% of all participants claim to have a far-from-real image on at least 1 social network website 2010 N Europe = 2841 / Filter = None N Global = 2065 / Filter = If user
95. Online behaviour Online image vs. Real image 2010 Q: To what extent does your image on the following social networks correspond with your image in real life? Does your online image correspond with your real image? Orkut Ning About 10% of those members on Netlog and Hi5 create an online image that does not correspond with their real selves. When looking at younger members (18-30 y.o.) on these sites, 1 out of 5 respondents claims to do so. LinkedIn Hyves Netlog Hi5 Twitter Facebook Xing MySpace S. America 14% N Total = 2065 / F = If user
96. Online behaviourRevealing info 2010 Q : How likely are you to reveal the following types of information on a social network? What would you reveal? 10%> Total 10%< Total Happy events Info on my hobbies As long as it doesn’t get too personal (eg. kids, job...) people are more eager to post happy things or things they are proud of instead of sad events. Across the different information types, Western and Southern Europe are less eager to post these types of information. Things I’m proud of Holiday pics Pics of myself Personal msgs Pics of my kids Info on my job Sad events N Total = 2065 / F = If user
97. 2010 EditionContent of this report 2010 People lack trust in their social network websites, especially in personal websites. When a brand posts something about itself almost half of the people think... 20% of the online population are already user of a social network website and will even expand their memberships. 1 out of 4 are users and will… The END 13% of all users claim to have a far-from-real imageon at least 1 social network website. Users are more eager to post something happy... Asian and West European users are completely each others opposites when looking at their online behaviour. Asian people are more open... More than 1 out of 2 social network users cannot access their profiles at their work because it is blocked by their employer...
98. 2010 Asianand West European users are each others’ total opposites when looking at their online behaviour! 79% of West European people are more open in person vs. online, which is only the case amongst 45% of Asian people. 27% of Asian users claim that they always tell the truth. This rises to 57% for West Europeans. N Global = 2065 / Filter = If user
99. Online behaviour Statements 2010 Q : To what extent do you agree with the following statements on social network sites? Top2% Agreement 10%> Total 10%< Total Consciously publish Consciously choose pics Certain things I reveal more easily in real life Western Europeans are more open about certain things in real life than through their social networks. This in contrary to Chinese people who are more open online compared with real life. They also post or publish things without considering it thoroughly and above all they do not always tell the truth. Image social network is same as in real life Online pics more often considered than album Always tell truth on my social network I link myself to brands I use my social network to build my image Certain things I reveal more easily online N Total = 2065 / F = If user
100. Online behaviour What would you reveal more easily online? 2010 People who indicate that they reveal certain things more easily onlineespecially aim at: N Total = 469 / F = If agreement on ‘Certain things I reveal more easily online’
101. Online behaviour What would you reveal more easily in person? 2010 People who indicate that they reveal certain things more easily in personespecially aim at: N Total = 1301 / F = If agreement on ‘Certain things I reveal more easily in person’
102. One out of three social network users do not fear the consequences of what they post 2010 Q : To what extent do you agree with the following statements on social network sites? Top2% Agreement 10%> Total 10%< Total Careful with what I post I decide myself who becomes a friend I know that any publish can lead a life of its own No one has to know me online I can totally be myself online I do not fear the conse- quences of what I post N Total = 2065 / F = If user
103. 45% of users is tired of all the invites for new social network sites 2010 Q : To what extent do you agree with the following statements on social network sites? It would be handy if I could copy my personal info from a social network to new site % agreement 10%> Total 10%< Total % agreement 46% I am tired of all the invites for new social network sites % agreement 45% I do not want to change to new social network because then I would have to enter my personal data again % agreement 45% W. Europe E. Europe S. Europe N. America Australia Asia S. America N Total = 2065 / F = If user
104. 2010 EditionContent of this report 2010 People lack trust in their social network websites, especially in personal websites. When a brand posts something about itself almost half of the people think... 20% of the online population are already user of a social network website and will even expand their memberships. 1 out of 4 are users and will… The END 13% of all users claim to have a far-from-real imageon at least 1 social network website. Users are more eager to post something happy... Asian and West European users are completely each others opposites when looking at their online behaviour. Asian people are more open... More than 1 out of 2 social network users cannot access their profiles at their work because it is blocked by their employer...
105. 55% cannotaccess their social network websites at work 2010 N Global = 2065 / Filter = If user
106. Access @ work Blocking social network websites 2010 Q: Certain companies block social network sites, so that their employees cannot access them at work. Does your work block access to certain social network sites? If yes, to which ones? Does your company block social network websites? 10%> Total 10%< Total Facebook is most common social network to get blocked. 1 out of 3 indicates that Facebook is blocked at their work. Blocking If blocking @ work Blocking 55% No-blocking 45% W. Europe E. Europe S. Europe N. America Australia Asia S. America N Total = 2065 / F = If user
107. 2010 EditionContent of this report 2010 People lack trust in their social network websites, especially in personal websites. When a brand posts something about itself almost half of the people think... 20% of the online population are already user of a social network website and will even expand their memberships. 1 out of 4 are users and will… The END 13% of all users claim to have a far-from-real imageon at least 1 social network website. Users are more eager to post something happy... Asian and West European users are completely each others opposites when looking at their online behaviour. Asian people are more open... More than 1 out of 2 social network users cannot access their profiles at their work because it is blocked by their employer...
108. What about thefutureof social network websites? 2010 Quitting users? Brand new users? Expand and quit? Die-hard non-users? Saturated users? Expanding users? N Total = 2884 / F = None
109. 2010 Quitting users? 7% 9% Brand new users? 11% Expand and quit? 20% Die-hard non-users? 24% Saturated users? 30% Expanding users? N Europe = 2841 / Filter = None
110. Online profiles will increase with 32% 2010 Zero-sum! 54% Gain! 39% Lose! 7% N Europe = 2841 / Filter = None N Total = 2884 / F = None
111. 2010 EditionContent of this report 2010 People lack trust in their social network websites, especially in personal websites. When a brand posts something about itself almost half of the people think... 20% of the online population are already user of a social network website and will even expand their memberships. 1 out of 4 are users and will… The END 13% of all users claim to have a far-from-real imageon at least 1 social network website. Users are more eager to post something happy... The END Asian and West European users are completely each others opposites when looking at their online behaviour. Asian people are more open... More than 1 out of 2 social network users cannot access their profiles at their work because it is blocked by their employer...
113. Contact details 2010 Steven Van Belleghem Managing Partner Steven.vanbelleghem@insites.eu Tel. +32 9 269.16.07 Mobile +32 497 47.34.44 Saartje Van den Branden Senior Research Consultant Saartje.VandenBranden@insites.eu Tel. +32 9 269.15.11 Mobile +32 479 61.18.78 Head office Evergemsesteenweg 195 B-9032 Gent Belgium Tel. +32 9 269 15 00 Fax. +32 9 269 16 00 Other offices Rotterdam | London | Geneva info@insites.eu www.insites.eu Tracey Jones Research Consultant Tracey.jones@insites.eu Tel. +32 9 269.14.32 Mobile +32 493 24.18.51
114. Learn more and readThe Conversation Manager Questions, feedback, remarks: Steven@InSites.eu Follow me: @Steven_InSites Join me on LinkedIn www.theconversationmanager.com #DCM
115. In a nutshell 80 employees Since 1997 11 mio euro turnover Full-service Yearly growth +40% last 7 years Independent +2.5 mio panel members in +25 countries Projects in +35 countries Working for 40% of best global brands (2008) Offices in Belgium, the Netherlands, the UK and Switzerland.