This document provides information about advertising on the social media platform Reddit, including the types of ads available, how to target audiences, pricing options, and a step-by-step guide for purchasing and placing ads on Reddit. The types of ads discussed are sponsored posts, banners, and mobile ads. Reddit allows targeting by interests, location, specific subscribers, and platform. Pricing options are set by the advertiser through a self-serve system. The guide outlines the six steps to create a campaign, set a budget and bid, schedule ads, add creative content, preview the ad, and confirm the order.

1. Serhii Hryb - Seneca ID#145746160
Mykhailo Kats - Seneca ID#131985152
Source: https://upload.wikimedia.org/wikipedia/en/thumb/8/82/Reddit_logo_and_wordmark.svg/1200px-Reddit_logo_and_wordmark.svg.png
Social Media Advertising

2. Agenda
1. Types of Ads available for Reddit
2. Segmentation and Targeting
3. Advertising Pricing Options
4. Step-by-Step Guide: “How to buy and place ad on Reddit?”
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3. Types of Ads available for Reddit
Sponsored Posts (Reddit native unit)
Reddit sponsored posts are internally served and tracked. Sponsored Posts have a feature
that allows users to comment on ad units.
Reddit can embed a socially shared video within a Sponsored posts unit with an optional
click to play feature (sold through the direct sales team and is not available on the self-serve
platform).
Sources: https://www.reddithelp.com/en/categories/advertising/advertising-101/ad-specifications
https://www.reddithelp.com/en/categories/advertising/advertising-101/how-reddit-ads-work
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4. Types of Ads available for Reddit
Banners
Banner units are sold through the direct sales team and are not available on the self-serve
platform.
These units can be either site served or third-party served. Reddit prohibits flash, floating,
and rich media ad units.
Sources: https://www.reddithelp.com/en/categories/advertising/advertising-101/ad-specifications
http://www.wordstream.com/online-ads
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5. Types of Ads available for Reddit
Mobile
Mobile Web (Reddit.com) supports a card view image, 100 characters of text, and a click-
through URL. These are available for both self-serve and managed ads.The official Reddit
app supports a native ad unit. In-app ads are internally served, and third-party impression
trackers can be implemented.
Sources: https://www.reddithelp.com/en/categories/advertising/advertising-101/ad-specifications https://reddit.zendesk.com/hc/en-us/articles/210456763-Targeting-by-Platform
https://www.reddit.com/r/MinionHate/comments/6cijtp/even_the_reddit_ads/
Card View Compact View In-App View
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6. Targeting Locations
City-level targeting is available
only for U.S.
Ads could be displayed worldwide or
in particular countries.
Source:http://flaticon.com
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7. Segmentation and Targeting
By Interests By Location
To Specific
Subscriber
By Platform
Source:http://flaticon.com
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8. Advertising Pricing Options
Source: https://www.reddithelp.com/en/categories/advertising/advertising-101/how-reddit-ads-work 8

9. Step 1. How to buy Ad?
Visit about.reddit.com/advertise
and click “GET STARTED” to
create your Reddit account if you
do not have one.
Source: http://about.reddit.com/advertise
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10. Step 2. How to buy Ad?
Create campaign name.
Add interests, locations
and other criterias for
targeting.
Source: https://ads.reddit.com/?acc=t2_12i6q50
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11. Step 3. How to buy Ad?
Set the budget.
Schedule your
campaign.
Source: https://ads.reddit.com/?acc=t2_12i6q50
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12. Step 4. How to buy Ad?
Add creative name.
Add headline and link to
your web site.
Source: https://ads.reddit.com/?acc=t2_12i6q50
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13. Step 5. How to buy Ad?
Upload images for
campaign.
Preview your banner .
Source: https://ads.reddit.com/?acc=t2_12i6q50
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14. Step 6. How to buy Ad?
Check and confirm your
order.
Source: https://ads.reddit.com/?acc=t2_12i6q50
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15. Reddit Campaigns Overview
1. Budget: $10
2. Bid: $3.33
3. Duration: 3 days
1. Budget: $10
2. Bid: $3.33
3. Duration: 1 day
Serhii’s Campaign Michael’s Campaign
Source: http://michaelkats.online/?p=545Source: http://serhii-hryb.site/?page_id=995
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16. Reddit Campaigns Results
Serhii’s Campaign
Michael’s Campaign
Sources: https://ads.reddit.com/dashboard?acc=t2_8guhok8 ,
https://ads.reddit.com/dashboard?acc=t2_12i6q50 16

17. What can we learn?
1. Reddit is NOT the social media for everyone.
2. Reddit’s ads are integrated into the its brand image and are an important part of
the social media.
3. Reddit’s ways of segmenting and targeting the audience are broad.
4. Reddit’s pricing options are relatively cheap, especially for ordinary user.
5. It is easy to place an ad on Reddit.
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18. Source: http://gazettereview.com/2015/12/what-happened-to-unidan/
Thank You For
Your Attention!
Any Questions?
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