Social media presentation


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Social media presentation

  1. 1. Presented by: ROAR MEDIA May 13, 2011 Website Development and Social Media Consumer Contests
  2. 2. <ul><li>Timelines </li></ul><ul><li>Month 1: Contest conceptualization, Website development, social media development </li></ul><ul><li>Month 2: Website development, social media community </li></ul><ul><li>Month 3: Website completion, social media community </li></ul><ul><li>Month 4: 1 st Contest </li></ul><ul><li>Month 5: 2 nd Contest </li></ul><ul><li>Month 6: 3 rd Contest </li></ul><ul><li>Month 7: 4 th Contest </li></ul><ul><li>Month 8: 5 th Contest </li></ul><ul><li>Month 9: 6 th and grand finale contest </li></ul>Confidential. All material property of ROAR MEDIA.
  3. 3. Contest Deliverables <ul><li>Roar will deliver the following elements needed to support the contest(s): </li></ul><ul><li>Contest landing page(s) and databases </li></ul><ul><li>Contest terms and conditions </li></ul><ul><li>Facebook and Twitter profiles </li></ul><ul><li>Design contest promotional materials: </li></ul><ul><ul><li>Pac stickers on Al Capone packages or POS displays. The call to action will not be time sensitive. </li></ul></ul><ul><ul><li>Hand-outs </li></ul></ul>Confidential. All material property of ROAR MEDIA.
  4. 4. Contest Mechanisms and Prizes <ul><li>Potential Contest Types </li></ul><ul><ul><li>Sweepstakes (random winners) </li></ul></ul><ul><ul><li>Instant giveaways </li></ul></ul><ul><ul><li>C-store coupon redemption </li></ul></ul><ul><li>Potential Prizes: </li></ul><ul><ul><li>Cash </li></ul></ul><ul><ul><li>Al Capone merchandise and product </li></ul></ul><ul><ul><li>Gift cards (Apple, Best Buy, Amazon, Foot locker, etc.) </li></ul></ul><ul><ul><li>Cruise </li></ul></ul><ul><ul><li>Las Vegas </li></ul></ul>Confidential. All material property of ROAR MEDIA.
  5. 5. Contest Flow Chart Confidential. All material property of ROAR MEDIA.
  6. 6. Site map Confidential. All material property of ROAR MEDIA.
  7. 7. Home-Page Confidential. All material property of ROAR MEDIA.
  8. 8. Interior Page
  9. 9. Website Features Confidential. All material property of ROAR MEDIA. Feature Attributes Dynamic pages Design dynamic pages and section fronts Content management system (CMS) Robust CMS that enables BS and RM to build a limitless number of pages and content and to efficiently update pages and content Contest registrations Software that facilities the promotion of contests and the capture of contest registrations Social media integration Integrate social media API and feeds into the site platform (i.e. Facebook, Twitter) Search Search functionality will be deployed site-wide Video player Video player will be integrated using YouTube technology and hosting. (Development of videos is a separate project not included in this quote.) Photo gallery Dynamic photo gallery application will be integrated into appropriate sections Photography, imagery and graphics All photography and imagery will be provided and pre-approved by KBR Viral tools Design and implementation of viral tools: share, embed, e-mail to a friend, bookmark provided by “Sharethis” plug-in. Plugins also include: RSS, Facebook, and Twitter, as appropriate Reporting Implement Google Analytics for robust, real-time reporting and Web metrics
  10. 10. Social media strategy <ul><li>Strategic planning: </li></ul><ul><li>Assess strategic opportunities </li></ul><ul><li>Establish an appropriate architecture </li></ul><ul><li>Develop a unifying theme </li></ul><ul><li>Determining which voice(s) will best engage target audiences </li></ul>Provides value exchange Confidential. All material property of ROAR MEDIA.
  11. 11. Social media platform development <ul><li>Profile management: </li></ul><ul><li>Platform selection </li></ul><ul><li>Creative profile development </li></ul><ul><li>Community building </li></ul><ul><li>“ Influencer” seeding and invitation </li></ul>Confidential. All material property of ROAR MEDIA.
  12. 12. Social media relations & promotion <ul><li>Social media relations & community building: </li></ul><ul><li>Identify and target key brand ambassadors and influences </li></ul><ul><li>Integrate with traditional marketing </li></ul><ul><li>Ignite digital word-of-mouth </li></ul><ul><li>Develop branded integration </li></ul><ul><li>Buy and place paid advertising in social media spaces </li></ul>Confidential. All material property of Roar Media.
  13. 13. <ul><ul><li>Social media buying: </li></ul></ul><ul><ul><li>Promotions and campaign strategy </li></ul></ul><ul><li>Budget and ad-spend allocation </li></ul><ul><li>Publisher market mix </li></ul><ul><li>Rate negotiation </li></ul><ul><li>Audience segmentation and targeting </li></ul><ul><li>Placement and ad-tracking </li></ul><ul><li>Deployment, optimization and reporting </li></ul>Social media relations & promotion Confidential. All material property of ROAR MEDIA.
  14. 14. Social media monitoring <ul><li>Key conversation indicators: </li></ul><ul><li>Sentiment / Favorability </li></ul><ul><li>Topics of Conversation </li></ul><ul><li>Ratings </li></ul><ul><li>Favoriting </li></ul><ul><li>Friends and Followers </li></ul><ul><li>Passalongs </li></ul><ul><li>Reporting </li></ul>Confidential. All material property of ROAR MEDIA.
  15. 15. Questions & Answers <ul><li>Thank You </li></ul>801 Brickell Avenue, Ninth Floor Miami, FL 33131 305.789.6695 Main 305.586.0419 Direct 305.372.0189 Fax Confidential. All material property of ROAR MEDIA.