Social Media
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Social media experts would argue that a lightbulb is a social medium and does not need to be changed. While a lightbulb itself does not have content like articles, it enables the creation of social spaces in darkness. True control over change comes from anticipating change and moving ahead of it, which gives the power to influence and guide forces of change.
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Social Media
- 1. social media Copyright © 2010 über engagement
- 2. Question: How many social media experts does it take to change a lightbulb? Answer: None. A lightbulb is a social medium, why change it?
- 3. “A medium without content that creates an environment by its mere presence” A light bulb does not have content in the way that a newspaper has articles, yet it is a medium that has a social effect; it enables people to create spaces in darkness that would otherwise be hidden.
- 6. Don’t ignore the elephant in the corner "Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.“ Marshall McLuhan