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Social Media Bootcamp
Section I: Social Media 101


     Dave Weinberg
        CEO, Causil

       @Weinberg81
@weinberg81




AJOP Session Schedule

 9:00    Welcome
 9:10    Social Media 101
 9:50    Break
 10:00   Strategy & Tactics
 10:50   Break
 11:00   Advanced Topics
 11:45   Questions
 12:00   Goodbye!
@weinberg81




About Dave
@weinberg81




strategy, logistics &
       talent
@weinberg81




Special Projects
@weinberg81




Online?
@weinberg81




Times Square c. 1904
@weinberg81




Web 1.0: 1960-1998
@weinberg81




Web 2.0: 1998-Today
@weinberg81




Good News! Social Media is NOT
    about the Technology.

     Its about...

     Building Relationships
     Telling a Story
     Listening
     Showing Transparency
     Being Accountable
@weinberg81




 Questions?

 Causil.com

Dave Weinberg
 @Weinberg81
dave@causil.com
@weinberg81




 Questions?

  Causil.com

Dave Weinberg
 @Weinberg81
dave@causil.com

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Social media 101

Editor's Notes

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  11. \n<?xml version="1.0" encoding="ISO-8859-1" ?>\n<poll url="http://www.polleverywhere.com/multiple_choice_polls/NTk3Mzk4MDY2">\n <!-- This snippet was inserted via the Poll Everywhere Mac Presenter -->\n <!-- The presence of this snippet is used to indicate that a poll will be shown during the slideshow -->\n <!-- TIP: You can draw a solid, filled rectangle on your slide and the Mac Presenter will automatically display your poll in that area. -->\n <!-- The Mac Presenter application must also be running and logged in for this to work. -->\n <!-- To remove this, simply delete it from the notes yourself or use the Mac Presenter to remove it for you. -->\n <title>Where does your target audience "live" online?</title>\n</poll>\n
  12. \n<?xml version="1.0" encoding="ISO-8859-1" ?>\n<poll url="http://www.polleverywhere.com/multiple_choice_polls/NTk3Mzk4MDY2">\n <!-- This snippet was inserted via the Poll Everywhere Mac Presenter -->\n <!-- The presence of this snippet is used to indicate that a poll will be shown during the slideshow -->\n <!-- TIP: You can draw a solid, filled rectangle on your slide and the Mac Presenter will automatically display your poll in that area. -->\n <!-- The Mac Presenter application must also be running and logged in for this to work. -->\n <!-- To remove this, simply delete it from the notes yourself or use the Mac Presenter to remove it for you. -->\n <title>Where does your target audience "live" online?</title>\n</poll>\n
  13. \n<?xml version="1.0" encoding="ISO-8859-1" ?>\n<poll url="http://www.polleverywhere.com/multiple_choice_polls/NTk3Mzk4MDY2">\n <!-- This snippet was inserted via the Poll Everywhere Mac Presenter -->\n <!-- The presence of this snippet is used to indicate that a poll will be shown during the slideshow -->\n <!-- TIP: You can draw a solid, filled rectangle on your slide and the Mac Presenter will automatically display your poll in that area. -->\n <!-- The Mac Presenter application must also be running and logged in for this to work. -->\n <!-- To remove this, simply delete it from the notes yourself or use the Mac Presenter to remove it for you. -->\n <title>Where does your target audience "live" online?</title>\n</poll>\n
  14. \n<?xml version="1.0" encoding="ISO-8859-1" ?>\n<poll url="http://www.polleverywhere.com/multiple_choice_polls/NTk3Mzk4MDY2">\n <!-- This snippet was inserted via the Poll Everywhere Mac Presenter -->\n <!-- The presence of this snippet is used to indicate that a poll will be shown during the slideshow -->\n <!-- TIP: You can draw a solid, filled rectangle on your slide and the Mac Presenter will automatically display your poll in that area. -->\n <!-- The Mac Presenter application must also be running and logged in for this to work. -->\n <!-- To remove this, simply delete it from the notes yourself or use the Mac Presenter to remove it for you. -->\n <title>Where does your target audience "live" online?</title>\n</poll>\n