The document discusses enabling agile intelligence through open analytics. It summarizes IKANOW's open analytics platform called Infinit.e which allows users to harness intelligence from big data by ingesting, categorizing, and organizing massive amounts of structured and unstructured data sources. The platform provides search, visualization, and link analysis capabilities to derive actionable intelligence from social media and other data sources for improved decision making, strategy, and business value.

1. Enabling Agile Intelligence through
through Open Analytics
Open Analytics
1
Title
Social Intelligence Webinar: Realizing
Business Value in Big Data
Subtitle
Location, Date
May 2012 | Scott Raspa & Nathan Putzier
.com © 2011 IKANOW

2. Agenda
• • Social Intelligence
Enablingis BigIntelligence through
What Agile Data
• Infinit.e Demonstration
• Open Analytics
Market Trends
• Infinit.e - Taking Social
• How we got to Big Data Intelligence to the Next Level
• Big Data Market Size • Business Value
• Overview of IKANOW & Infinit.e 1 • Why IKANOW
• Title
Harnessing Big Data • Take-Aways
• Do you have a Big Data need?
•
Subtitle
Open Analytics
Location, Date
.com © 2011 IKANOW

3. What is Big Data?
videos & photos email
mobile GPS
social
Enabling Agile Intelligence through
Open Analytics
Title Big Data 1
Subtitletoo big, moves too fast, or doesn’t fit the structures of your database architecture
Data that is
Location, Date Dimensions: Variety, Velocity, and Volume
3
.com © 2011 IKANOW

4. Market Trends
Enabling Agile Intelligence through
Open Analytics
1
Title
Subtitle
Location, Date
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5. How we got to Big Data
Enabling Agile Intelligence through
Open Analytics
1
Title
Subtitle
Location, Date
Source: Mike Driscoll, CTO Metamarkets: The Three Sexy Skills of Data Scientists (& Data Driven Startups)
.com © 2011 IKANOW

6. Big Data Market
$53B market by 2017
“Big Data will earn its place as the next ‘must have’ competency in 2012 as
the volume of digital content grows to 2.7 zettabytes, up 48% from 2011.”
-IDC
Enabling Agile Intelligence through
Open Analytics
“Big Data analytics
can substantially
1
Title
improve decision
making.”
Subtitle
-McKinsey Global Institute
Location, Date
.com © 2011 IKANOW

7. IKANOW Overview
• Mission: Delivering the Power to Act
• Open Analytics Platform: Infinit.e
Enabling Agile Intelligence through
Open Analytics
Big Data Unstructured Data
Agile Intelligence
1
Title Structured Data Open Analytics
Subtitle
Location, Date
Business Value
.com © 2011 IKANOW

8. Harnessing Big Data
Turning information into knowledge
Enabling Agile
20% Structured Intelligence through
OpenLog files
• Analytics
• Databases
• Apps • Documents
• Presentations
• Spreadsheets
• Meeting notes
• Email
• IM chats
• Reports 1
Title • Social
80% Unstructured • Entities
Subtitle
• Events
• Facts
• Sentiment
Unstructured and Structured Data • Geospatial
Location, Date • Temporal
• Themes
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9. Open Analytics
Big Data Architecture
Enabling Agile Intelligence through
Open Analytics
1
Title
Subtitle
Location, Date
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10. Open Analytics in Action
Social Intelligence & the Business Value in Big Data
Enabling Agile Intelligence through
Open Analytics
Social Intelligence: The
Collection and Analysis of
1
Title Information Derived from
Social Media
Subtitle
Location, Date
.com © 2011 IKANOW

11. Social Intelligence
Example: Syrian Social Media Battle-Space
“The Syrian uprising should be the kind of story that takes social
media by storm.” – Future Tense
Enabling Agile Intelligence through
Without a Social Intelligence
Open Analytics
Platform, understanding the
Who, What, Where, When, and Why is a very
manual, labor-intensive, and time consuming
process.
1
Title
Subtitle
Location, Date
.com © 2011 IKANOW

12. Social Intelligence
Infinit.e’s role
• Connect the dots
(people, groups, techn
Enabling Agile Intelligence through
ologies)
Open Analytics
• Identify patterns
• Turn information into
knowledge
• Pinpoint strategic 1
Title
business
opportunities
Subtitle
Location, Date
.com © 2011 IKANOW

13. Product Demonstration
Enabling Agile Intelligence through
Open Analytics
1
Title
Subtitle
Location, Date
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14. Infinit.e
Taking Social Intelligence To The Next Level
• Manual to more systematic and
Enabling Agile Intelligence through automated approach
Open Analytics • Ingest, categorize, and organize massive
amounts unstructured and structured
sources into a common data
environment
• Provides the ability to search, visualize
1
Title connectivity and linkages between
information with multitude of degrees
of separation, that “eyeballing” cannot
Subtitle • Reduces the time to actionable
intelligence
Location, Date
.com © 2011 IKANOW

15. Business Value
Social Intelligence & Open Analytics
Enabling Agile Intelligence through
Open Analytics Improved Actionable
Strategy Intelligence
1
Title Improved Real-Time
Subtitle Decision Information
Making
Location, Date
Aggregation
.com © 2011 IKANOW

16. Why IKANOW?
Open Analytics and Agile Intelligence approach to problem solving
Open Architecture through
Enabling Agile Intelligence Agile Practices
Open Analytics
1
Title
Subtitle
Location, Date Business Agility
.com © 2011 IKANOW

17. Take-Aways
Big Data: Data that is too big, moves too
Enabling Agile Intelligence through
Open Analytics doesn’t fit the structures of your
fast, or
database architecture
Rapidly growing market - $53B by 2017
Social Intelligence: The Collection and
1
Title of Information Derived from Social
Analysis
Subtitle
Media
Location, Date
.com © 2011 IKANOW

18. Take-Aways
Infinit.e: Analytical Development Platform
Enabling Agile Intelligence through
Open Analytics
 Harness Intelligence from Big Data for Your
Businesses Specific Needs
 Fuse Social Intelligence with Enterprise Systems –
Tremendous Business Value1
Title
Subtitle
Location, Date
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19. Do you have a Big Data need?
Ask yourself…
• What problem will I truly be solving?
Enabling Agile Intelligence through
• Analytics
OpenHow is my Big Data solution to derive analytical
meaning?
• Can I apply a $ value to the solution?
1
Title notodayofand is status quo okay?a problem
If I said any these do I really have
Subtitle
Location, Date a simple question you are trying to solve and get specific really fast!
Start with
.com © 2011 IKANOW

20. Questions?
Thank you!
Enabling Agile Intelligence through
Open Analytics
Scott Raspa Nathan Putzier
Account Executive Intelligence Analyst
sraspa@ikanow.com 1 nputzier@ikanow.com
Title 410.533.2656 330.354.9662
Subtitle
Location, Date
www.ikanow.com | @ikanowdata | 703.454.9029
.com © 2011 IKANOW