On April 13, 2018. My Advanced Event Management class executed our semester-long project, the Social Innovation Conference. This class as more of a hands-on learning class rather than sitting in lecture. From the very first day of class, we decided that we were going to plan the very first social media conference the greater Chattanooga area had ever had. Our target audiences were local business owners, nonprofits, ministries, college students. Social media is a powerful tool to grow businesses or non-profit organizations. But only if you know how to use it well. Our goal was to teach our audiences how to leverage the power of social media to develop their brands and engage key audiences. We brought in professionals and sponsors from all over the area and one from Miami, FL to accomplish this. Our class planned every part of this event. From venue visits, consultations with vendors, getting sponsorship, design of the events both online, through marketing materials and at the venue and social media management, our class did it all. My job was mostly branding. I created the brand stylebook, all of the marketing materials (banners, flyers, powerpoint templates and name tags) and the conference website. I was also in charge of all of the day-of photography and designing graphics and pushing then before and during the conference. I learned so much about social media, graphic design and just generally planning a conference!

4. Click Here to view Conference Social Media
Branding Overview

16. Click Here to view Conference Social Media
Branding Overview