Sensei Project and the Atlanta Convention & Visitors Bureau hosted an education event and press tour for some of the top social media influencers. Here is the report.
How to Negotiate the Value of Your InfluenceSensei Project
Chris Curley's SITSum (Social Influencers Travel Summit) presentation showing how an influencer can increase and prove their value of their social media postings for a brand.
This document discusses how social media influencers can use social ads to increase their value and reach. It argues that social ads can help influencers make a stronger case for future brand partnerships, expose their work to new audiences, and drive more traffic to their blogs. The document provides tips on setting small budgets for platforms like Facebook, Instagram, and Twitter and testing different ad strategies. It also reviews features like lookalike audiences, call-to-action buttons, and article cards that influencers can use to boost engagement without spending money on ads. The overall message is that social ads are a tool influencers can use to amplify their influence when partnering with brands.
TheSocialArchitects 2015 Hashtag Campaign Impressions http://bit.ly/SocArchitects #SocArch Created nearly 3.4 BILLION Impressions for clients & orchestrated a unique eco-system of more than 200 “Peer-to-Peer” global influencers
While there's an art and a science to success on social media, there's also a psychology about it all that brands should study closely. Which topics and themes are popular with almost everyone on Twitter, Facebook and Instagram? What can you say or show that will command the undivided attention of your fans, followers and friends? The brand that portrays itself as interesting, entertaining and fun proves it has a personality, not just a pulse, and finds common ground with its audience.
By 2017, Southern Fried Supernova will be Atlanta’s global signature event, featuring the best of the arts, technology, and startups. This vision shouldn’t surprise anyone. We’re just building on Atlanta’s strengths and a long history of being bold. When you consider this history and the five-year vision, our 2013 goals are quite humble: 1) Connect the Awesomeness and 2) Galvanize a Commitment for the Future.
This document provides guidance and resources for community organizers for Culture Days, an annual event celebrating arts and culture across Canada. It outlines proven tactics for success such as connecting with provincial task forces, promoting activity registration, planning and producing local events, conducting marketing and communications, and sharing experiences. Key dates for the Culture Days campaign and an overview of the multi-level marketing campaign are also presented. The goal is to support and empower community organizers in activating their communities for Culture Days.
Culture Vulture, Entertainment – inspiring original thinking through a deeper...Vikrant Mudaliar
Culture Vulture is a research series from Mindshare that offers a global snapshot of current and emerging cultural trends, bringing fresh insights from around the world to inspire and ignite new strategies for brands.
Culture Vulture has broad application across strategic and planning services in the communications, branding, packaging and product development areas and is intended to stimulate free thinkers looking for inspiration into the wide cultural context in which we live in today and tomorrow's world.
Culture Vulture Entertainment focuses on our connected world where entertainment is now at our fingertips, in our ears, and all around us, all the time. The lines have blurred - between entertainment, information and advertising - through an ever-evolving range of platforms, formats and technologies. So what are the implications for brands in this dynamic landscape?
TransLoc Marketing - Twitter for Transit AgenciesNicole Guernsey
This webinar discusses using social media, particularly Twitter, for public transit agencies. It provides an overview of the benefits of social media including engaging customers, providing timely service updates and information, and improving agency image. The webinar reviews best practices for using Twitter including posting several times per day, responding to customers, and using images. It also introduces tools for tracking social media usage and designing images. The goal is to help agencies effectively communicate with customers and address complaints on social media.
How to Negotiate the Value of Your InfluenceSensei Project
Chris Curley's SITSum (Social Influencers Travel Summit) presentation showing how an influencer can increase and prove their value of their social media postings for a brand.
This document discusses how social media influencers can use social ads to increase their value and reach. It argues that social ads can help influencers make a stronger case for future brand partnerships, expose their work to new audiences, and drive more traffic to their blogs. The document provides tips on setting small budgets for platforms like Facebook, Instagram, and Twitter and testing different ad strategies. It also reviews features like lookalike audiences, call-to-action buttons, and article cards that influencers can use to boost engagement without spending money on ads. The overall message is that social ads are a tool influencers can use to amplify their influence when partnering with brands.
TheSocialArchitects 2015 Hashtag Campaign Impressions http://bit.ly/SocArchitects #SocArch Created nearly 3.4 BILLION Impressions for clients & orchestrated a unique eco-system of more than 200 “Peer-to-Peer” global influencers
While there's an art and a science to success on social media, there's also a psychology about it all that brands should study closely. Which topics and themes are popular with almost everyone on Twitter, Facebook and Instagram? What can you say or show that will command the undivided attention of your fans, followers and friends? The brand that portrays itself as interesting, entertaining and fun proves it has a personality, not just a pulse, and finds common ground with its audience.
By 2017, Southern Fried Supernova will be Atlanta’s global signature event, featuring the best of the arts, technology, and startups. This vision shouldn’t surprise anyone. We’re just building on Atlanta’s strengths and a long history of being bold. When you consider this history and the five-year vision, our 2013 goals are quite humble: 1) Connect the Awesomeness and 2) Galvanize a Commitment for the Future.
This document provides guidance and resources for community organizers for Culture Days, an annual event celebrating arts and culture across Canada. It outlines proven tactics for success such as connecting with provincial task forces, promoting activity registration, planning and producing local events, conducting marketing and communications, and sharing experiences. Key dates for the Culture Days campaign and an overview of the multi-level marketing campaign are also presented. The goal is to support and empower community organizers in activating their communities for Culture Days.
Culture Vulture, Entertainment – inspiring original thinking through a deeper...Vikrant Mudaliar
Culture Vulture is a research series from Mindshare that offers a global snapshot of current and emerging cultural trends, bringing fresh insights from around the world to inspire and ignite new strategies for brands.
Culture Vulture has broad application across strategic and planning services in the communications, branding, packaging and product development areas and is intended to stimulate free thinkers looking for inspiration into the wide cultural context in which we live in today and tomorrow's world.
Culture Vulture Entertainment focuses on our connected world where entertainment is now at our fingertips, in our ears, and all around us, all the time. The lines have blurred - between entertainment, information and advertising - through an ever-evolving range of platforms, formats and technologies. So what are the implications for brands in this dynamic landscape?
TransLoc Marketing - Twitter for Transit AgenciesNicole Guernsey
This webinar discusses using social media, particularly Twitter, for public transit agencies. It provides an overview of the benefits of social media including engaging customers, providing timely service updates and information, and improving agency image. The webinar reviews best practices for using Twitter including posting several times per day, responding to customers, and using images. It also introduces tools for tracking social media usage and designing images. The goal is to help agencies effectively communicate with customers and address complaints on social media.
This document discusses social media and how to engage communities online. It provides statistics on popular social platforms and their users. It then discusses how to understand online communities for tennis, including where to find interested players and how to listen and learn from their discussions using hashtags, alerts, and articles. The goal is to engage with people in social considerations like messaging and influencers to enable communication.
This document summarizes key findings from a study on the use of social media for sold out galas and events. The summary includes:
1) The study analyzed over 25 million social media posts across various platforms related to 60 different events from July 2013 to July 2014.
2) Conversation about events was highest before (40%) and during (42%) the event, with 18% after the event.
3) Key recommendations are to fuel anticipation before events, share visual and digestible content during events, and keep the conversation going after events by curating content and amplifying positive feedback.
The document discusses social media strategy and content planning. It recommends setting goals, targeting audiences, integrating social media with other marketing efforts, and measuring success metrics. The content section suggests tailoring messages to different social platforms and including a mix of owned, curated, and engagement content. The time investment section estimates allocating 3 hours per week for Facebook, Twitter, and LinkedIn by scheduling posts weekly and monitoring daily.
Key Takeways
• How is social sharing different before, during, and after fundraising events?
• What are the latest best practices for fundraisers on social media?
• How can you boost engagement and encourage ticket sales with social media?
• What are the tools and tactics for engaging with influencers?
This document discusses social media strategy and measurement for advocacy. It defines social media as internet applications that allow user-generated content creation and sharing using Web 2.0 technologies. Examples of popular social media sites in Indonesia are discussed, along with tips for using platforms like Facebook, Twitter, and blogs/websites for advocacy. It also provides an overview of tools for measuring engagement on social media platforms, such as Facebook Insights, TweetReach, and Google Analytics.
Had a lot of fun brainstorming ideas for this Short's Brewery digital campaign. Uses Instagram contest, app, event marketing, banner ads, and an unlikely target market.
Webinar: How and why to use social media to inform creative contentBuiltvisible
In this deck, our Senior Digital PR Executive, Dan, explores how digital marketers, PR professionals and content creators can use social media to inform creative content through the latest social trends, data and emerging ideas from across a wide range of platforms, including Twitter, TikTok, Instagram, Reddit and YouTube.
Join us as we take our Digital Marketing panel discussions on the road! If you are interested in sponsoring or donating to our cause contact
Kiera McKibbens
trendymii@gmail.com
Cat Town Social Media Plan 3.22.16 FINALAmani Sarary
This document is a social media marketing strategy proposal prepared by students in the Social Media Marketing Certificate Program at California State University, East Bay for Cat Town Rescue & Cafe. It includes defining the brand, identifying target audiences, analyzing comparable organizations, setting objectives, selecting appropriate social media channels, creating an editorial calendar, and strategies for monitoring and measuring results. The proposal recommends combining separate Facebook and Instagram accounts for the cafe and rescue under a single brand to better represent the organization's mission as a cat rescue with a cafe component.
Social Media 101: Why Is It Worth My Time? How Can I Get Started? (Good360)Annie Lynsen
This document summarizes a presentation on using social media for nonprofits. It discusses the major social media platforms of Twitter and Facebook, strategies for using them to build a nonprofit's brand and run campaigns, etiquette tips, and the importance of measurement. Key points covered include focusing on relationships on Twitter, posting shareable content regularly on Facebook, thinking of social media like a participatory show, and starting tracking metrics from the beginning.
The Best Practices in Travel Blogging White PaperOliver Gradwell
The document discusses best practices for travel blogging and working with travel bloggers. It provides tips on finding and collaborating with bloggers, how they provide value through social media, and measuring the return on investment from blog posts and social media engagement. Examples are given of successful campaigns that saw high engagement, reach, and economic impact through the work of travel bloggers.
Top US Mass Media brands on Social MediaSimplify360
The thought that so many people get their news from social simplify360-mass media US-compressed - Copy
media really is scary.”
– Rush Limbaugh
Social media has brought about a fundamental shift in the landscape of US media industry. This is the first time in the history where a newspaper or a TV channel has more online readers than subscribers.
Check out how the top 10 Mass media brands are performing on social media.
A Multi-Cultural Social Media Brand Case-Study: webcitygirls//Peliculas Ponder
webcitygirls// is a multi-cultural social media brand that lives and breathes social. Also the first multicultural social press team covering events, conferences and the red carpet from a social media POV!
Our Mission is to Empower, Educate and Inspire people through our social community :)
A Multi-Cultural Social Media Case Study: webcitygirls//webcitygirls
WebCityGirls is a social media brand and the 1st multi-cultural social press team covering corp events & red carpets from a Social Media POV! We spread goodness and positive thoughts and our Mission is to Empower, Educate and Inspire people through our social community. We also are advocates for 'Cyber-Anti-Bullying'.
This presentation provides social media marketing strategies that can be used to amplify a business or brand, not expenses. More specifically, I explain what social media is capable of doing for a business and provide real-world examples of how social media marketing can take a business from good to great.
Leveraging Social Media with Peter and KiKiKiKi L'Italien
The document discusses social media tools and how they can help individuals and organizations communicate, collaborate, and connect. It provides an overview of common social media tools like blogs, Twitter, LinkedIn, Facebook, YouTube, and Flickr. It also discusses best practices for using these tools, including defining goals, listening to conversations, engaging communities, and leveraging content to drive people to your main website. Key metrics are given on the growth and usage of different social media platforms.
Welcome to Emerging and Social Media, ADPR4300 (Session 1)Dennis Jenders
This document summarizes the introduction to a social media course. It discusses the agenda for the class, including an introduction to the course and the state of social media. It provides brief biographies of the instructor and outlines expectations for student participation and engagement. The document reviews some of the major social networks and key metrics about their users. It emphasizes that social media is social, mobile, and is influencing how people search for information. The summary concludes by mentioning an assignment is due by August 28th to sign up for Twitter.
The document provides an agenda for a social media seminar, including presentations on definitions of social media, why brands use social media, social commerce tools, and monitoring social media. It then discusses various social media strategies and best practices for brands, including examples from Marks & Spencer, H&M, Compare the Meerkat, and Cobra. It emphasizes engaging customers in conversations rather than just broadcasting messages.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
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This document discusses social media and how to engage communities online. It provides statistics on popular social platforms and their users. It then discusses how to understand online communities for tennis, including where to find interested players and how to listen and learn from their discussions using hashtags, alerts, and articles. The goal is to engage with people in social considerations like messaging and influencers to enable communication.
This document summarizes key findings from a study on the use of social media for sold out galas and events. The summary includes:
1) The study analyzed over 25 million social media posts across various platforms related to 60 different events from July 2013 to July 2014.
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3) Key recommendations are to fuel anticipation before events, share visual and digestible content during events, and keep the conversation going after events by curating content and amplifying positive feedback.
The document discusses social media strategy and content planning. It recommends setting goals, targeting audiences, integrating social media with other marketing efforts, and measuring success metrics. The content section suggests tailoring messages to different social platforms and including a mix of owned, curated, and engagement content. The time investment section estimates allocating 3 hours per week for Facebook, Twitter, and LinkedIn by scheduling posts weekly and monitoring daily.
Key Takeways
• How is social sharing different before, during, and after fundraising events?
• What are the latest best practices for fundraisers on social media?
• How can you boost engagement and encourage ticket sales with social media?
• What are the tools and tactics for engaging with influencers?
This document discusses social media strategy and measurement for advocacy. It defines social media as internet applications that allow user-generated content creation and sharing using Web 2.0 technologies. Examples of popular social media sites in Indonesia are discussed, along with tips for using platforms like Facebook, Twitter, and blogs/websites for advocacy. It also provides an overview of tools for measuring engagement on social media platforms, such as Facebook Insights, TweetReach, and Google Analytics.
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1. 1 Event | 3 Days | 50 Attendees
Over 90 million impressions
2. TABLE OF CONTENTS
The Vision ……………….…………………………………..………… 2
At A Glance …….….….…..……………………………….….…..….. 3
TagBoard Stream ……….………………………………………….… 4
Planning & Development .…………………………………..……… 5
Media Exposure ..………………………………………………….… 6
Educational Program …………….….…………………………….. 25
The Numbers – Overview …………………………………………. 29
Oct.1 - 4 (SITSum Weekend)
Twitter ……………………………………………………………….. 30
Links ……..…………………………………………………..…….. 34
Instagram ………………………………………………….…….. 35
Ongoing Conversation Post-SITSum …..………………………… 39
Oct. 4 – 14
Twitter ……………………………………………………………….. 40
Links ………………………………………..…………..………….. 43
Instagram ………………………………………………….…….. 44
The Numbers – Recap of Total Coverage …………..…………… 48
Blogging – Total Blogs Written as of Oct. 14, 2015 .…....…….. 49
Contact …………….……….…….………………………………….. 55
3. Influencer Marketing has become a big deal for marketers, and for good reason. These new “social media
celebrities” are publishing their knowledge, experience, and ideas and are gaining a following that is larger
than many established brands. Sensei Project selected and invited these influencers to attend SITSum.
When working with an influencer, a marketer gets a whole lot more than impressions and reach. According to
Nielsen, 90% of consumers trust peer recommendations, while only 33% trust ads. So when marketers are
able to get influencers to recommend or talk about their brand they are doing more than just creating
awareness, they are creating brand affinity.
The Atlanta Convention Visitors Bureau wanted to create an influencer marketing experience that did more
than show influencers around the city, they wanted to create an event that was valuable to everyone involved.
#SITSum, the Social Influencers Travel Summit, was developed as an invite-only event to bring together top
social media influencers from around the world for a peer-to-peer learning conference that is in the same
spirit as Austin’s SXSW but with a guided tour of the that showcased some of the best attractions and the
culture of the city of Atlanta.
The social media accounts https://www.facebook.com/SITSumATL, https://twitter.com/sitsumatl, and https://
instagram.com/sitsumatl were created to interact and communicate with influencers prior to the event and to
amplify the coverage during and after the event.
All conversations related to the event included the hashtag #SITSum. This hashtag enable everyone to
discover the content being created. No other group on the social web was using this hashtag for any other
purpose which allowed us to be able to track the overall impressions of the event.
! .2
THE VISION
4. 90 Million Impressions
consisting of
2,016 Tweets
reaching 12,361,553 people
for the #1 Trending Topic in Atlanta
368 Instagram Posts
making 2,231,789 impressions
for a total combined value of
$467,621
! .3
AT A GLANCE
5. A Tagboard was set up to curate all of the #SITSum content. https://tagboard.com/SITSum/246335
! .4
TAGBOARD STREAM
6. Sensei Project: Invites and Education
What traditional PR companies do for their client’s, Sensei Project has adapted for the social web. Our
influencer marketing oriented Amplified Experiences leverages our database of top influencers on every
social media platform — from Facebook to Twitter to Instagram and beyond — to invite candidates to
experience the best of what a brand has to offer and amplify your message through their millions of followers
and fans.
Sensei Project identified and reached out to top social media influencers whose writing focused on Travel,
Family, Food and Entertainment. The criteria we used for deciding who to invite included: their niche,
audience size, level of engagement, Alexa score on their website, relevance of their followers, and quality of
content. Through collaborative efforts with the attendees and Sensei Project’s network they develop the
learning tracks for the event. Sensei Project was also responsible for developing the content and engaging on
the SITSum social media accounts.
We provided a list of the social media accounts of all attendees, partners, and sponsors to encourage
interaction and heightened visibility for everyone involved.
Atlanta CVB: Creating a Memorable Experience
Once of the most effective ways to get people talking about your destination and to reach the tipping point
of being a destination of choice is to connect with the travel and destinations experts and influencers online.
By designing a trip for key influencers that showcased all that Greater Atlanta, the Atlanta Convention and
Visitors Bureau was able to foster positive stories that reached an audience of over 40 million.
! .5
PLANNING & DEVELOPMENT
7. Every aspect of the #SITSum experience was reported on multiple
social media channels.
The following represents a snapshot of the thousands of pieces of content that were published
SITSum Atlanta weekend.
! .6
MEDIA EXPOSURE
12. Instagram Walking Tour hosted by We Love ATL
The Hashtag #WeLoveAtlanta was used throughout the rest of the event
! .11
MEDIA EXPOSURE | #WeLoveATL
26. A key component of SITSum – and what made it attractive to influencers – was that it was a chance for them to
share their very specific knowledge with each other. This was part of the “carrot” that gave it such appeal. The
conference wasn’t just a ploy to amplify Atlanta’s digital presence, but a genuine good for these influencers.
Each session was well attended and well received.
Using Your Influence for Social Good by Danica Kombal
Stay for Free, Live Like a Local by Russell Dobda
! .25
EDUCATIONAL PROGRAM
27. Smarter Reporting by Dayvee Sutton
5 Tips to Land More Local Media Features
! .26
EDUCATIONAL PROGRAM
28. Journey: The Voice of The Coca-Cola Company
“Hello, I’m from the Other Side”
- How Agencies and Brands Evaluate and Rate Influencers
! .27
EDUCATIONAL PROGRAM
29. What’s Next for Social Media and Marketing Your Brand
How to Negotiate the Value of Your Influence:
The Agency Perspective
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EDUCATIONAL PROGRAM
30. We hosted 50 attendees who were respected writers and photographers covering travel, family, food, and
entertainment. At the time of the event their combined following was:
3,612,613 Twitter Followers
385,559 Instagram Followers
192,785 Pinterest Followers
669,406 Facebook Fans
Over 2,000 original posts were created (not including shares and retweets.)
Sensei Project used hashtracking.com to measure the reach of the SITSum on Twitter and Instagram, where
the majority of the coverage happened. This coverage does not include posts on Facebook, Pinterest,
Flipagram or Blogs written. Below are some of the insights.
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THE NUMBERS | Overview
31. Reporting from Oct 1, 2015 12:10pm to Oct 4, 2015 11:15am
Over the course of 3 days there were 1,579 tweets sent by 539 contributors. This includes people who were
not at the event but were retweeting the content. The reach was 7,783,588.
Timeline Deliveries represent the total possible number of times someone could have viewed a particular
message. Think of it as circulation. We use the follower count of the original tweeter to generate the total
number of timeline deliveries for each and every hashtagged tweet.
Reach is the number of unique individuals who received timeline deliveries of hashtagged messages.
At left is a word cloud of the most popular
words used in these tweets (besides #SITSum).
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THE NUMBERS | Twitter
32. This graph represents the level of engagement happening on Twitter during the 3 days of Oct 1 - Oct 4.
More than half of the total tweets were retweets, which represent engagement from followers who were not at
the event.
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THE NUMBERS | Twitter – Engagement
33. Below are the other most popular hashtags that were included in the tweets. #Atlanta is by far the top hashtag
followed by #WeLoveATL
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THE NUMBERS | Twitter – Top Hashtags
34. Below are the most popular and most active contributors as well as the contributors with the most reach. You
can see from this that the SITSum account was used to amplify many conversations about Atlanta during the
event.
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THE NUMBERS | Twitter – Top Contributors
35. During the educational sessions our influencers learned about the site Flipagram, a social network for videos
and photo montages set to music that can be shared on Twitter and Instagram. Flipagram became the most
popular link from Twitter.
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THE NUMBERS | Real-Time Influence
36. Reporting from Oct 1, 2015 12:10pm to Oct 4, 2015 11:15am
Instagram Report
During the 3 days of SITSum 55 contributors posted 320 photos to the social platform, reaching an audience
of 349,900. Impressions are equivalent to Timeline Deliveries.
At right is a word cloud of the most
popular words used in with the photos.
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THE NUMBERS | Instagram
37. Almost all of the photos were highly engaged with.
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THE NUMBERS | Instagram – Engagements
38. Below are the other most popular hashtags that were included in the photos. Again, #Atlanta is by far the top
hashtag followed by #WeLoveATL
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THE NUMBERS | Instagram – Top Hashtags
39. Below are the most significant contributors. One difference between Twitter and Instagram is that due to the
nature of the networks, people post on Twitter much more frequently than Instagram. However, as seen in the
image below, engagement on Instagram is much higher.
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THE NUMBERS | Instagram – Top Contributors
40. The Conversation Continues
Our attendees continues to share their experiences and conversing with each other while using the hashtag
#SITSum. Below are the results from 10/4/15 11:20am to 10/14/15 6:25pm
Twitter Report
For 10 days after the event there have been 437 tweets. The 299 contributors shows that the content
continues to be shared but those who did not attend the event.
Here is a word cloud of the most
popular words used in these tweets.
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THE NUMBERS | Ongoing Conversation Post SITSum
41. Over 70% of the tweets were Retweets showing a heightened interest in the content being posted.
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THE NUMBERS | Ongoing Conversation Post SITSum
42. Below are the other most popular hashtags that were included in the tweets. #Atlanta and #WeLoveATL
continue to remain at the top.
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THE NUMBERS | Ongoing Conversation Post SITSum
43. Below are the most popular and most active contributors as well as the contributors with the most reach after
the event. Notice that W Atlanta continued to be involved online post event.
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THE NUMBERS | Ongoing Conversation Post SITSum
44. Here are the top links which, include 47
Retweets of the blog post, 5 Reasons to Take
a Food Tour in Atlanta.
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THE NUMBERS | Ongoing Conversation Post SITSum
45. 10/4/15 11:20am to 10/14/15 6:25pm
Instagram Report
During the 10 days after the event there were 48 photos posted to Instagram with the hashtag #SITSum by 21
contributors.
At right is a word cloud of the most popular
words used in with the photos.
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THE NUMBERS | Ongoing Conversation Post SITSum
46. 3,500 total likes on 48 photos again shows an ongoing interest in the Atlanta trip.
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THE NUMBERS | Ongoing Conversation Post SITSum
47. Below are the other most popular hashtags that were included in the tweets. #Atlanta and #WeLoveATL
continue to remain at the top.
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THE NUMBERS | Ongoing Conversation Post SITSum
48. Below are the top contributors since the event has ended.
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THE NUMBERS | Ongoing Conversation Post SITSum
49. Twitter
Total Tweets 2,016
Total Timeline Deliveries (circulation) 91,292,452
Total Reach 12,361,553
Instagram
Total Posts 368
Total Impressions (Timeline Delivery) 2,231,789
Total Reach 550,078
Value of the Coverage
One way to think of the value of content is to compare it with the rate card of a traditional publisher such as
People Magazine. The lowest rate is 1/3 Page black and white ad for $111,400 for a circulation of 3,425,000.
Under this calculation, SITSum and Atlanta had a circulation (Timeline Deliveries) on Twitter and Instagram of
93,524,241; 27 times more than the circulation of People Magazine. This does not include all the other
platforms and blogs content was posted on.
At a conservative CPM (cost per thousand) of $5 for a digital ad with a targeted audience, the value of the
coverage of SITSum and Atlanta would be $467,621.
As mentioned earlier in the report, social media content has a higher value than advertising because it is
coming from a trusted source with an authentic voice. Also, unlike a digital ad the social media post continues
to live online after the campaign, show up in search results and continue to gain ongoing and timely
impressions.
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THE NUMBERS | Recap of Total Coverage
50. Below are the blogs that have been written to-date which add an additional $30,000 value.
Challenge Sophie
SITSum Atlanta: The Power of Social Media
http://www.challengesophie.com/entrepreneurship/sitsum-
atlanta-social-media-influencer-blogger-marketing
“I spent 48 hours in Atlanta with 80 of my peers; bloggers and
social media influencers. I learnt so much, had a lot of fun and
returned to London bursting with ideas. By the time I boarded my
flight to return to London, I couldn’t believe how little time I had
spent in Atlanta and how much I’d experienced and learnt. My
mind has been buzzing ever since!”
The Dizzy Traveler
The W Hotel, Woodruff Arts Center, Atlanta Food Walks, The
Atlanta Botanical Garden and so much more!
http://www.thedizzytraveler.com/2015/10/atlanta-ga-w-hotel-
woodruff-arts-center.html
“In between educational breakout sessions where I learned so
much more about social media and where it's headed in the
future, I joined in on a delicious and educational Downtown
Southern Food walk offered to us by Atlanta Food Walks … 15
tastings from 7 food stops. Wow! One week later and I'm still full.”
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BLOGGING | Total Blogs Written as of Oct. 14, 2015
51. FreddyO
Photos: First Annual #SITSumATL Conference Powered by the City of Atlanta
http://freddyo.com/photos-first-annual-sitsumatl-conference-powered-by-the-city-of-atlanta/
Bethany Looi
Photo of the Day: Atlanta Bound!
http://bethanylooi.com/photo-day-atlanta-bound
“As usual, great flight with Delta. Big thank you to Delta and
Discover Atlanta :)”
Bethany Looi
Photo of the Day: Trace Restaurant Atlanta
http://bethanylooi.com/photo-day-trace-restaurant-atlanta
“Am loving the farm to table concept at Trace Restaurant! And of
course the decor! I had a delicious burger. Thank you, W
Midtown Atlanta!”
Crazy Family Adventure
9 Places to Visit with Kids in Atlanta, Georgia
http://www.crazyfamilyadventure.com/9-places-to-visit-with-
kids-in-atlanta-georgia/
“The food market scene in Atlanta is very cool and unique. There are several markets in the city and each have
their own local flair of food, drink, and retail stores. They have everything from fresh locally grown vegetables
to wine tastings. Bring your appetite because there are too many tasty food shops to list!”
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BLOGGING | Total Blogs Written as of Oct. 14, 2015
52. Some Day I’ll Learn
24 Hours in Atlanta (with or without Kids)
http://www.somedayilllearn.com/24-hours-in-atlanta/
“I just had the most amazing, whirlwind press trip with the Atlanta
Convention & Visitors Bureau. They flew a bunch of us bloggers out to
tour the city and get a taste of what it has to offer. We spent more than
a day exploring, but I really believe that a small group on a mission
could see some amazing highlights in just 24 hours in Atlanta.”
Stress-Free Baby
Porsche Experience Center Offers Life in the Fast Lane in Atlanta
http://stressfreebaby.com/2015/10/porsche-experience-center-offers-life-
in-the-fast-lane-in-atlanta/
“Life in Atlanta offers all kinds of opportunities, but there’s a new one
many locals haven’t even heard about yet that will give them a taste of life
in the fast lane. That’s a real treat if you’ve ever sat in Atlanta traffic during
rush hour.”
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BLOGGING | Total Blogs Written as of Oct. 14, 2015
53. It’s a Lovely Life
5 Reasons to Take a Food Tour in Atlanta
http://itsalovelylife.com/5-reasons-to-take-a-food-tour-in-atlanta-georgia/
The Travel Gear Reviews
Packing List: 3 Days in Atlanta
http://www.thetravelgearreviews.com/packing-list-3-days-in-atlanta
“Although it wasn’t my first time in Atlanta, SITSum allowed me to rediscover what Atlanta had to offer
– and I wasn’t disappointed.”
A Thrifty Diva
W Atlanta Midtown Hotel Review
http://athriftydiva.com/w-atlanta-midtown-hotel-review/
“The W Atlanta Midtown hotel has a very fun and inviting
ambiance. Upon entering the hotel you are greeted with a
very chic and adult like atmosphere. … The W Atlanta
Midtown also offers a fantastic restaurant Trace. The
southern style restaurant is filled with a reimagined farm to
table menu. It’s an inviting restaurant with delicious food.
Try the crab cakes, fried chicken biscuit and flourless
chocolate cake. Simply divine!”
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BLOGGING | Total Blogs Written as of Oct. 14, 2015
54. The World Wanderer
Atlanta’s Southern Beer Tours
http://theworldwanderer.net/2015/10/12/atlantas-southern-beer-tours/
“I’m not sure I could pick a favorite brewery or beer of the day because
each one was so different and unique. In fact, I’m already looking
forward to heading back to Atlanta and sampling more of their
delicious craft beers.”
Simply Southern Mom
Atlanta Botanical Gardens & WeLoveATL Instagram Tips
http://www.simplysouthernmom.com/2015/10/atlanta-botanical-
gardens-weloveatl-instagram-tips.html
“I had always planned to visit the Atlanta Botanical Gardens,
but never made it until I attended the recent SITSum
conference.”
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BLOGGING | Total Blogs Written as of Oct. 14, 2015
55. We Blog the World
The Atlanta Food Scene: 12 Eateries in Fun-Filled
Neighborhoods
“While I could have eaten my way through Atlanta’s streets for
days (and I didn’t even touch Buckhead btw), I did leave a small
trace and was able to hit about a dozen spots during my short
stay.”
http://www.weblogtheworld.com/countries/northern-america/america/
america_ga/city-atlanta/the-atlanta-food-scene-12-stops-through-fun-
filled-neighborhoods/
Tommy Log
The Porsche Experience #SITSum
http://tommylog.com/tommylog-the-porsche-experience-sitsum/
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BLOGGING | Total Blogs Written as of Oct. 14, 2015
56. For information related to the experiences, contact:
Andrew Wilson awilson@atlanta.net
Kathryn Wilhoite kwilhoite@atlanta.net
For information related to influencer relationships and social media
coverage, contact
Sherry Heyl sherry@senseiproject.com
Chris Curley chris@senseiproject.com
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CONTACT