Presentation at the Web Montag in Augsburg on 27. January 2009

1. Social Games & Virtual Goods

3. User needs are changing. It´s about sharing. It´s about gaming. Web 2.0 Post Web 2.0

4. Let me entertain you!

6. Do you want to play a game? Social Context + Casual Gaming = Social Gaming

7. Design for Fun!

9. Virtual goods – real money. WhatsYourPlace.de Virtual places 6 month: 50.000 € Facebook.com Virtual gifts 2007: 15 mio. US$ 2008: 30 mio. US$ Habbo.com Virtual furniture 2006: 54 mio. US$ Gaiaonline.com Virtual items 1. Mio. US$ per month Mob Wars Virtual items 22.000 US$ per day

10. Virtual goods are becoming mainstream. 2007 2012 2.7 billion US$ Virtual Goods 10.3 billion US$ Virtual Goods http://executivesummary.wordpress.com/2008/02/18/virtual-goods-market-size/

11. Virtual goods in online communities Virtual Worlds Social Games Social Networks Average Revenue per Monthly Active User per Year $0.37 $3.56 $8.23 source: http://www.snipclip.com

12. Virtual goods are more than content. Digital content Virtual goods Bound to a medium Bound to a platform Context not relevant Context relevant Availability Exclusivity Copyable Protected No identity Unique identities Unsalable Tradeable Consumption Possession

13. You must provide an added value. Identity by Exclusivity Communication by Interaction Advantages by Functionality

14. Prepared for the implications. Trophy Effect Economic Rivalry Virtual Trade

16. Blogging about virtual goods www.Paid content is back.com

17. info@snipclip.com // +49-89-23 51 99 64 // Lichtenbergstr. 8 / 85748 Garching bei München