Century 21 partnered with the popular social gaming franchise SimCity Social on Facebook to promote their real estate brand within the game. Since launching their in-game commercial and real estate offices on October 17th, they gained over 53,000 new fans for their Facebook page and over 23,000 views of their commercial with a 94% completion rate, showing gamers' engagement with brands within games. While it remains to be seen if this direct gaming engagement will turn gamers into real customers, Century 21 is testing an innovative new marketing strategy by embedding their brand within a popular gaming title to gain continual exposure to gamers.