After seeing success with a Facebook gaming ad campaign this fall, Century 21 Real Estate LLC has announced that it will advertise in a similar Facebook game, The Sims Social, for the holiday season.
CENTURY 21 Mobile Ad Campaign Wins AwardMatt Gentile
The campaign -- along with about 700 other print, Web and video winners -- was awarded a Hermes Creative Award platinum honor, the contest's highest. The annual contest, which recognizes successful and innovative work, is run by the Association of Marketing and Communication Professionals and had 4,700 entries this year.
CENTURY 21 Wins Best PR Innovation AwardMatt Gentile
PR Daily Recognizes +Century 21 Real Estate LLC with "Best PR Innovation" Award. Campaign attracts young home buyers through online gaming brand activation.
Social Gaming Strategic Brand PlacementMatt Gentile
According to the 2012 NAR Profile of Home Buyers and Sellers, the #1 demographic of home buyers last year was between 25-34 years of age. This is good news for Century 21 as they dove head first into the social gaming arena with one of the most recognizable titles in gaming history – SimCity.
Century 21 is definitely thinking outside of the box and testing uncharted waters.
CENTURY 21 Mobile Ad Campaign Wins AwardMatt Gentile
The campaign -- along with about 700 other print, Web and video winners -- was awarded a Hermes Creative Award platinum honor, the contest's highest. The annual contest, which recognizes successful and innovative work, is run by the Association of Marketing and Communication Professionals and had 4,700 entries this year.
CENTURY 21 Wins Best PR Innovation AwardMatt Gentile
PR Daily Recognizes +Century 21 Real Estate LLC with "Best PR Innovation" Award. Campaign attracts young home buyers through online gaming brand activation.
Social Gaming Strategic Brand PlacementMatt Gentile
According to the 2012 NAR Profile of Home Buyers and Sellers, the #1 demographic of home buyers last year was between 25-34 years of age. This is good news for Century 21 as they dove head first into the social gaming arena with one of the most recognizable titles in gaming history – SimCity.
Century 21 is definitely thinking outside of the box and testing uncharted waters.
Norwin High School Boys Soccer Golf Tournament 2021Matt Gentile
Join us in support of the Norwin High School Boys Soccer Team for our 4th annual golf tournament at Manor Valley Golf Course on June 27. See flyer for details.
IMG Digital Group - Using Listening to RecruitMatt Gentile
IMG Digital Group is a digital media consultancy built to serve today’s businesses and brands. The group was formed to help business leaders answer the question, what is my social media / digital strategy? Whether your business objectives are to grow your social sphere, increase website traffic, or generate more business leads, we are here to help.
C21 Social Media Learning Hub - Impact ReportMatt Gentile
In mid-2015 C21 University deployed the C21 Social Media Learning Hub Certificate Program. This best-in-class social media learning program provides an interactive on-demand learning program to all CENTURY 21 professionals empowering them with best-practices in social selling.
C21 Makes BFFs Through Competitive ContentMatt Gentile
If there's one thing every brand wants, it's a BFF—a Business Friend Forever. And while forming this relationship isn't easy, Century 21 has managed to establish a rapport with consumers through "Internet competitive content."
According to Matt Gentile, director of social media for Century 21 and creator of its BFF term, Internet competitive content is any form of content that captures consumers' attention for the two to three seconds that the brand has them in their social feeds. Visual content such as memes, infographics, and videos do particularly well, he adds, and helps produce a consistent “digital drum beat” that gets people to return to the brand's properties.
My BFF Social: Capturing the Consumer in a Constant Stream of ContentMatt Gentile
The beauty of social media and mobility is in the expanded universe of opportunities to reach consumers with a branded message. The good news is that digital campaign metrics are much more quantifiable than traditional advertising media such as print ads or television.
IMG Digital Group (http://imgdigit.com/) was founded by Matt Gentile, former Global Director of Social Media for the CENTURY 21 brand, Matt is a seasoned marketing professional with extensive experience in developing and leading PR and Social Media teams as well as developing and executing brand marketing strategies.
Services: Executive Coaching, Social Media Consulting and Management, Digital Advertising, Public Relations. Marketing services available in both English / Spanish.
Matt is a professional presenter who has spoken at industry events including #CZLNY, #CSMNY, #ICNY, #SMMW. To book Matt Gentile to speak at your next event, please email imgdigitalgroup@gmail.com.
Getting Started with C21 Social for BusinessMatt Gentile
C21® Social for Business: The C21 Social for Business platform enables brokers and affiliated agents to manage multiple social media networks from a single dashboard. Through the C21 Social Plugin, System members may access and schedule professionally-designed, social content on Facebook, Google+, Linkedin, and Twitter. In addition, the platform will provide access to a content library of pre-approved graphics that may be accessed right from the Dashboard.
Providing social media marketing content through cost efficient, royalty-free real-time digital marketing campaigns is one way CENTURY 21 has differentiated itself from other real estate franchisors looking to attract brokerages and agents. It enables the brand to break away from the pack and break out of the category with regard to innovative marketing and advertising strategy.
From Facebook to Linkedin, consumers are finding out about you before before you meet them in person. Make sure you are making a great first impression by proactively managing your digital reputation.
Manage Your Social Media Marketing in 21 Minutes a DayMatt Gentile
In 21 minutes a day, C21 Social for Business helps you build out your social sphere, cultivate online relationships, and follow up with prospects. This session uncovers specific strategies for leveraging content and using paid social advertising to grow your network.Learn best practices to engage with prospects online without being intrusive and convert your social contact list into a results-driven database.
CENTURY 21® brand celebrated several major wins during this year’s advertising awards season collecting a Gold Andy Award, Gold and Silver OneShow Pencils and the People’s Choice Award at the Webby Awards for innovative social creative content. Overall the work earned 12 domestic and international awards.
Brand Channel: CENTURY 21 Finds Value in Olympics and Social MediaMatt Gentile
According to Bev Thorne, CMO, Century 21 Real Estate LLC, "We're striving to keep the brand relevant to breaking news and pop-culture trends, and in a way and form that keeps it relevant to the target customer."
While Century 21 certainly isn't new to social media, she said, the brand has been striving lately to be more frequent and timely and take on issues that are top-of-mind. Thorne said research shows that consumers "are in the range of 20 to 25 percent more likely to remember and consider a brand with a linkage to something in real time."
Google describes the service as connecting social, communication and people which is designed to build your website’s ability to rank higher on search. Here we show you how to increase your SEO with Google+.
Norwin High School Boys Soccer Golf Tournament 2021Matt Gentile
Join us in support of the Norwin High School Boys Soccer Team for our 4th annual golf tournament at Manor Valley Golf Course on June 27. See flyer for details.
IMG Digital Group - Using Listening to RecruitMatt Gentile
IMG Digital Group is a digital media consultancy built to serve today’s businesses and brands. The group was formed to help business leaders answer the question, what is my social media / digital strategy? Whether your business objectives are to grow your social sphere, increase website traffic, or generate more business leads, we are here to help.
C21 Social Media Learning Hub - Impact ReportMatt Gentile
In mid-2015 C21 University deployed the C21 Social Media Learning Hub Certificate Program. This best-in-class social media learning program provides an interactive on-demand learning program to all CENTURY 21 professionals empowering them with best-practices in social selling.
C21 Makes BFFs Through Competitive ContentMatt Gentile
If there's one thing every brand wants, it's a BFF—a Business Friend Forever. And while forming this relationship isn't easy, Century 21 has managed to establish a rapport with consumers through "Internet competitive content."
According to Matt Gentile, director of social media for Century 21 and creator of its BFF term, Internet competitive content is any form of content that captures consumers' attention for the two to three seconds that the brand has them in their social feeds. Visual content such as memes, infographics, and videos do particularly well, he adds, and helps produce a consistent “digital drum beat” that gets people to return to the brand's properties.
My BFF Social: Capturing the Consumer in a Constant Stream of ContentMatt Gentile
The beauty of social media and mobility is in the expanded universe of opportunities to reach consumers with a branded message. The good news is that digital campaign metrics are much more quantifiable than traditional advertising media such as print ads or television.
IMG Digital Group (http://imgdigit.com/) was founded by Matt Gentile, former Global Director of Social Media for the CENTURY 21 brand, Matt is a seasoned marketing professional with extensive experience in developing and leading PR and Social Media teams as well as developing and executing brand marketing strategies.
Services: Executive Coaching, Social Media Consulting and Management, Digital Advertising, Public Relations. Marketing services available in both English / Spanish.
Matt is a professional presenter who has spoken at industry events including #CZLNY, #CSMNY, #ICNY, #SMMW. To book Matt Gentile to speak at your next event, please email imgdigitalgroup@gmail.com.
Getting Started with C21 Social for BusinessMatt Gentile
C21® Social for Business: The C21 Social for Business platform enables brokers and affiliated agents to manage multiple social media networks from a single dashboard. Through the C21 Social Plugin, System members may access and schedule professionally-designed, social content on Facebook, Google+, Linkedin, and Twitter. In addition, the platform will provide access to a content library of pre-approved graphics that may be accessed right from the Dashboard.
Providing social media marketing content through cost efficient, royalty-free real-time digital marketing campaigns is one way CENTURY 21 has differentiated itself from other real estate franchisors looking to attract brokerages and agents. It enables the brand to break away from the pack and break out of the category with regard to innovative marketing and advertising strategy.
From Facebook to Linkedin, consumers are finding out about you before before you meet them in person. Make sure you are making a great first impression by proactively managing your digital reputation.
Manage Your Social Media Marketing in 21 Minutes a DayMatt Gentile
In 21 minutes a day, C21 Social for Business helps you build out your social sphere, cultivate online relationships, and follow up with prospects. This session uncovers specific strategies for leveraging content and using paid social advertising to grow your network.Learn best practices to engage with prospects online without being intrusive and convert your social contact list into a results-driven database.
CENTURY 21® brand celebrated several major wins during this year’s advertising awards season collecting a Gold Andy Award, Gold and Silver OneShow Pencils and the People’s Choice Award at the Webby Awards for innovative social creative content. Overall the work earned 12 domestic and international awards.
Brand Channel: CENTURY 21 Finds Value in Olympics and Social MediaMatt Gentile
According to Bev Thorne, CMO, Century 21 Real Estate LLC, "We're striving to keep the brand relevant to breaking news and pop-culture trends, and in a way and form that keeps it relevant to the target customer."
While Century 21 certainly isn't new to social media, she said, the brand has been striving lately to be more frequent and timely and take on issues that are top-of-mind. Thorne said research shows that consumers "are in the range of 20 to 25 percent more likely to remember and consider a brand with a linkage to something in real time."
Google describes the service as connecting social, communication and people which is designed to build your website’s ability to rank higher on search. Here we show you how to increase your SEO with Google+.
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