2013 IMMAP Boomerang Awards.
- IMMAP : Internet and Mobile Marketing Association of the Philippines
- Judges perspective on 2013 Boomerang entries and winners
Dropbox is a free service that automatically syncs and saves files across a user's devices. Any file saved to the Dropbox folder on one device is instantly available on all other linked devices. The Dropbox folder works just like any other folder but syncs file changes in real-time. Users can drag and drop files into their Dropbox folder to upload them or access files from any device by logging into the Dropbox website.
- Albet was enjoyed getting to know and was happy to have Albet on the team, respects Albet's personal choices, and wishes Albet the best for a continued great career path. The sender offers to introduce Albet to local traditions if Albet visits Belgium or Geneva.
- Albet has amazed the sender with versatility across different roles requiring different skill sets, showing Albet is open to trying new things. While it is a pity Albet is leaving soon, the sender knows Albet must have a good reason to find their passion in digital marketing.
- The sender wishes Albet the best and to keep in touch.
Ringkasan dokumen ini adalah sebagai berikut:
1. Penelitian ini mengeksplorasi keragaman genetik ubi jalar di Jawa Barat berdasarkan karakter morfo-agronomi dan morfologi.
2. Hasilnya menunjukkan adanya keragaman yang luas pada berbagai karakter dan tiga kelompok potensi hasil yang berbeda.
3. Karakter tertentu seperti ukuran daun memiliki nilai heritabilitas dan kemajuan genetik yang
POTENSI GENETIK PLASMA NUTFAH UBI JALAR KOLEKSI EX-SITU DAN EVALUASI STABI...University of Brawijaya
Dokumen tersebut membahas tentang evaluasi keragaman plasma nutfah ubi jalar koleksi ex-situ dan potensi genetiknya sebagai sumber daya genetik. Tujuannya adalah mengevaluasi keragaman morfologi aksesi plasma nutfah, mengidentifikasi potensi genetiknya untuk perbaikan genetik, dan mengetahui pengaruh lingkungan terhadap kinerja kultivar lokal. Penelitian ini melibatkan analisis keragaman, jarak genetik,
Lorna Jane, an activewear company, wanted to inspire more physical activity. They created an Active Nation Day campaign including a fitness app to track activity. The app had over 80,000 downloads and people tracked over 520,000 km. They also created a "Year of You" campaign using social media data to create motivational videos for over 80,000 users in 158 countries. Pusher created campaigns for several other clients, focusing on social media and digital strategies to promote brands and drive engagement.
This document summarizes entries for The Loyalty Awards 2015 in the EMEA region. There was a 30% increase in entries this year from a wide range of businesses, particularly in categories like Best Loyalty Programme Marketing Campaign and Best Use of Gamification. Gamification saw one of the largest numbers of entries and reflects its growing importance in loyalty. The Loyalty Awards event will be held on June 9 in London, where the winners will be announced.
The Smarketing Club was established in 2009 as the SMU Marketing Club to provide marketing students hands-on learning and exposure to the industry. It aims to be a platform for students to network with professionals and participate in competitions. The club engages students through social media, holds networking sessions with companies in different industries, and empowers students with events like the Nielsen Case Competition. It is seeking applications for next year's EXCO positions including President, VP, Secretary, and Directors of PR, Marketing and Events.
50 planners to watch in 2014 - The Planning SalonJulian Cole
This document lists 50 planners to watch in 2014 according to The Planning Salon. It provides a brief 1-2 sentence description of each planner's background, experience, and current role. The planners are listed alphabetically and come from agencies around the world, including Cummins Ross, Spring Studios, BBH, Big Spaceship, Work Club, Undercurrent, Droga5, K-Hole, Zeus Jones, CP+B, Motorola, PHD, AKQA, Nike, Mother, Carat, VML, W+K Shanghai, Ogilvy, Tribal DDB, Butler Shine, Converse, Zulu Alpha Kilo, S&F, Publicis, Berghs
Dropbox is a free service that automatically syncs and saves files across a user's devices. Any file saved to the Dropbox folder on one device is instantly available on all other linked devices. The Dropbox folder works just like any other folder but syncs file changes in real-time. Users can drag and drop files into their Dropbox folder to upload them or access files from any device by logging into the Dropbox website.
- Albet was enjoyed getting to know and was happy to have Albet on the team, respects Albet's personal choices, and wishes Albet the best for a continued great career path. The sender offers to introduce Albet to local traditions if Albet visits Belgium or Geneva.
- Albet has amazed the sender with versatility across different roles requiring different skill sets, showing Albet is open to trying new things. While it is a pity Albet is leaving soon, the sender knows Albet must have a good reason to find their passion in digital marketing.
- The sender wishes Albet the best and to keep in touch.
Ringkasan dokumen ini adalah sebagai berikut:
1. Penelitian ini mengeksplorasi keragaman genetik ubi jalar di Jawa Barat berdasarkan karakter morfo-agronomi dan morfologi.
2. Hasilnya menunjukkan adanya keragaman yang luas pada berbagai karakter dan tiga kelompok potensi hasil yang berbeda.
3. Karakter tertentu seperti ukuran daun memiliki nilai heritabilitas dan kemajuan genetik yang
POTENSI GENETIK PLASMA NUTFAH UBI JALAR KOLEKSI EX-SITU DAN EVALUASI STABI...University of Brawijaya
Dokumen tersebut membahas tentang evaluasi keragaman plasma nutfah ubi jalar koleksi ex-situ dan potensi genetiknya sebagai sumber daya genetik. Tujuannya adalah mengevaluasi keragaman morfologi aksesi plasma nutfah, mengidentifikasi potensi genetiknya untuk perbaikan genetik, dan mengetahui pengaruh lingkungan terhadap kinerja kultivar lokal. Penelitian ini melibatkan analisis keragaman, jarak genetik,
Lorna Jane, an activewear company, wanted to inspire more physical activity. They created an Active Nation Day campaign including a fitness app to track activity. The app had over 80,000 downloads and people tracked over 520,000 km. They also created a "Year of You" campaign using social media data to create motivational videos for over 80,000 users in 158 countries. Pusher created campaigns for several other clients, focusing on social media and digital strategies to promote brands and drive engagement.
This document summarizes entries for The Loyalty Awards 2015 in the EMEA region. There was a 30% increase in entries this year from a wide range of businesses, particularly in categories like Best Loyalty Programme Marketing Campaign and Best Use of Gamification. Gamification saw one of the largest numbers of entries and reflects its growing importance in loyalty. The Loyalty Awards event will be held on June 9 in London, where the winners will be announced.
The Smarketing Club was established in 2009 as the SMU Marketing Club to provide marketing students hands-on learning and exposure to the industry. It aims to be a platform for students to network with professionals and participate in competitions. The club engages students through social media, holds networking sessions with companies in different industries, and empowers students with events like the Nielsen Case Competition. It is seeking applications for next year's EXCO positions including President, VP, Secretary, and Directors of PR, Marketing and Events.
50 planners to watch in 2014 - The Planning SalonJulian Cole
This document lists 50 planners to watch in 2014 according to The Planning Salon. It provides a brief 1-2 sentence description of each planner's background, experience, and current role. The planners are listed alphabetically and come from agencies around the world, including Cummins Ross, Spring Studios, BBH, Big Spaceship, Work Club, Undercurrent, Droga5, K-Hole, Zeus Jones, CP+B, Motorola, PHD, AKQA, Nike, Mother, Carat, VML, W+K Shanghai, Ogilvy, Tribal DDB, Butler Shine, Converse, Zulu Alpha Kilo, S&F, Publicis, Berghs
This document provides an update on leadership changes and promotions within the Wunderman network in Asia Pacific. It announces that Stephane Faggianelli has been promoted to regional president of Europe/Middle East/Africa and Martin Conneen has joined as regional president of Asia Pacific. It thanks employees for their accomplishments and looks forward to continued growth and strengthening of the organization in 2014.
Ge energy digital boot camp - master presentationJoe Koufman
This document summarizes a presentation given by Engauge, a digital marketing agency. The presentation covered several topics related to emerging digital technologies including: B2B social media; location-based services; mobile and the cloud; future of television; analytics and measurement. It provided an agenda, introductions of several speakers, and summaries of their respective presentations.
The document is a magazine for SendOutCards distributors called SOCStars. It highlights the 2014 Distributor of the Year award winners, Dave and Lori Smith. It also introduces new members of the Eagle's Nest advisory board and previews upcoming SendOutCards events. The document provides recognition and information to SendOutCards distributors.
The document is a magazine for SendOutCards that highlights various events and award winners from their annual convention. The main articles summarized are:
- Dave and Lori Smith are named the 2014 Distributor of the Year.
- Callie Shields is recognized for recently achieving the rank of Executive.
- The new Eagle's Nest advisory board is introduced, which is comprised of the company's top distributors who provide strategic input.
The document discusses how brands can stay relevant in the digital era through experience design. It emphasizes designing experiences that are meaningful and emotional for customers. Experience design is about creating experiences that inspire people and tell compelling brand stories. The document provides several examples of how brands can design experiences using new technologies to better engage customers and create emotional connections during events like the World Cup. It also discusses using sensors, cameras and social platforms to give objects like soccer balls, stadiums and buses more interactive and surprising digital profiles. The goal is to humanize technology and give people more access and ways to connect with brand experiences.
Gamification, technology, and user behavior in social media were discussed. Membership levels at various price points were outlined that provide benefits like event admission and discounts. Upcoming partner events in September and November were highlighted that AIMA members receive a 20% discount on. The panel then discussed topics like why social gaming is used, how to get started with gamification, and case studies of social gaming and gamification implementations at companies like Twitter, Children's Hospital Boston, and The 711 Club.
Innovate is upon us. We’re off to sunny and warm Florida in just a couple weeks. We’ve been busy putting together a ton of fun for our community members. In this webcast, learn:
Where to find us.
How to participate in our social media contests, including a chance to win a FitBit Flex wristband.
The very cool SWAG we’ll have.
GRUC Awards.
The prizes!
Visit http://rational-ug.org/p/innovate-2014.aspx for the latest IBM Innovate news.
The Stars of this Webcast
Sarah Moraes
Community Manager
Jack Schneider
Digital Marketing Specialist
The Festival of NewMR 2013 was sponsored by various gold sponsors, silver sponsors, session sponsors, and media partners. Colin Strong from GfK UK gave the main stage presentation on how big data and the use of personal data is changing the role of market research. He discussed how consumers are becoming more aware of how their data is collected but still lack clarity in understanding its usage. Strong suggested market research needs to explore new business models that better address what's in it for consumers in the value exchange.
This document provides a mid-year review of the IPG Media Lab's 2014 Outlook. It summarizes progress in the first half of the year on the key trends identified in January: Internet of Things/Anticipatory Computing, Notification Nation, Data Doing Good, and Generations Y and Z. Smart devices are creating new ecosystems in cars, homes, and retail. Consumers recognize benefits but privacy concerns remain. Notifications must be timely, visual, and personalized to earn attention. Younger generations influence new technologies that later spread more broadly.
This document provides an overview of Syracuse Digital, a digital advertising agency based in Lagos, Nigeria. The agency specializes in digital engagement marketing and uses various digital platforms and tools to help brands meet their objectives. It provides case studies of campaigns conducted for brands such as Adidas, Tecno Mobile, and Kobis Restaurant that achieved significant increases in brand awareness, engagement, and sales through the use of social media, websites, videos, and other digital channels. The document also outlines Syracuse Digital's service offerings, team structure, and some of the major clients and countries it has worked with.
Syracuse Digital is a digital advertising agency based in Lagos, Nigeria that specializes in digital engagement marketing. They help businesses meet their objectives through innovative customer experiences on digital platforms. Syracuse Digital provided summaries of several digital marketing campaigns they executed, including refreshing adidas gear in West Africa, promoting the Tecno Boom J7 phone through a music campaign, establishing the Kobis Restaurant brand on social media, and launching multiple Tecno phone models through a "Live Smart" campaign featuring videos and contests. The case studies demonstrated increased brand awareness, engagement, sales and perceptions of the client brands.
Ogilvy Labs conducted "Semesters of Learning" every 6 months from 2007-2016 where they focused their research efforts, events, and partnerships on an emerging topic. This document provides summaries of each semester's focus, key activities conducted by Ogilvy Labs, and resulting client projects and campaigns that helped generate revenue, build relationships, and enhance Ogilvy's reputation in the innovation space.
Visicita Communication established in 1998. A 100 percent local, leading activation agency with exceptional local resources
dedicated to give and create communication solutions based on clients needs. Visicita Communication believes that consumer and market understanding is the
best way to activate a brand.
With appropriate tools in developing activation programs, Visicita Communication aims to give outstanding results for its clients.
Visicita Communication was acquired by Dyandra & Co. in July 2012, which was becoming a public company, listed at Jakarta Stock Exchange under Dyandra Media International in May 2013.
The document summarizes a presentation given by Danni Findlay at the Festival of NewMR 2013 about how Tesco used MobileMR technology to implement one of the largest Voice of the Customer programs in the UK. MobileMR made it possible for Tesco to survey over 100,000 customers per month across 950 stores in a fast and cost-effective way that provided store-level feedback to improve customer service. The speed and quality of the MobileMR solution allowed Tesco to gain timely insights and take immediate actions based on customer opinions.
I 2013 stod der, ude i den store verden, Ogilvy på rigtigt meget. Sådan var det også på den ”sociale” scene. Det blev blandt andet præmieret stort i Cannes.
Få her et MEGET interessant indblik, fra Adam Kornblum, Community Director, Ogilvy, netop med udgangspunkt i Cannes og den sociale strategi.
The document provides information about Glue, a brand activation agency. It summarizes Glue as an agency that delivers content-rich brand experiences through strategic partnerships and an experienced team. Glue was created through a partnership between Asia's leading media investment group and a team with experience in brand marketing and activation. The agency focuses on fully integrated creative activation solutions.
The story of where the idea for Makerble came from and how Matt Kepple got there.
See you on Makerble!
http://makerble.launchrock.com
NEXT VIDEO:
Matt talks to ideas consultant Mathias Vestergaard about innovation culture:
http://youtu.be/YYNBztGuty4
- awards
- networking
- funding
- saving
- consulting
- rejection
- iterations
- advisors
- market research
Creative Strategy - Simon Conlin - March 2015Simon Conlin
Creative Strategy - Presentation to Canadian Students March 2015
Simon Conlin
@simononlin
#surrenderyoursay
#KendoWa
#MazdaMassiveTestDrive
#theUndeading
The document provides details on an Oreo Double Stuff campaign to introduce the "Lick For It" concept to teenagers in Europe. The campaign will crowdsource arguments from teens on social media and have animated characters represent each side of an argument in an online "Lick Race," where the first character to remove the cream from their cookie through licking wins and decides the argument. The campaign aims to increase Oreo brand awareness, recruit new social media users, and drive conversations around the Double Stuff product among teens.
Marketing has never been more complex. As we face an increasingly sophisticated and demanding consumer, more media touchpoints, constantly evolving technology, faster content cycles and a veritable flood of Big Data, it is becoming increasingly apparent that we need to rethink our marketing approaches and processes at a fundamental level. Leveraging over a decade of experience driving marketing transformation across three separate industries, Stuart shares his insights and philosophy on the key disciplines, mindsets and processes that will help set you and your teams up for the chaotic world brands will face in the next ten years.
Satisfying customers is a challenge for any service company. But if you’re growing fast, how do you maintain consistent, high-quality service wherever you operate?
This deck shares the 6 Laws to Customer Experience: 1) Every interaction creates a personal reaction.
2) People are instinctively self-centered.
3) Customer familiarity breeds alignment.
4) Unengaged employees don't create engaged customers.
5) Employees do what is measured, incented, and celebrated.
6) You can't fake it.
With the evolution of technology, new platforms of marketing started to emerge.
Traditional marketing became a secondary option for new-age businesses when digital marketing was introduced. It allowed brands to reach their target audience at a much lower cost with a better conversion rate.
5 current digital marketing challenges"
1. A customer-centric marketing campaign
2. Creating engaging content that drives action and brand preference
3. Complying with data privacy and PII regulations
4. Mobile-friendly and mobile first digital assets
5. Omnichannel marketing capability to drive CSat and NPS
More Related Content
Similar to 2013 IMMAP Boomerang awards - Adobo sep oct 2013 -2013 - Internet and Mobile Marketing Association of the Philippines
This document provides an update on leadership changes and promotions within the Wunderman network in Asia Pacific. It announces that Stephane Faggianelli has been promoted to regional president of Europe/Middle East/Africa and Martin Conneen has joined as regional president of Asia Pacific. It thanks employees for their accomplishments and looks forward to continued growth and strengthening of the organization in 2014.
Ge energy digital boot camp - master presentationJoe Koufman
This document summarizes a presentation given by Engauge, a digital marketing agency. The presentation covered several topics related to emerging digital technologies including: B2B social media; location-based services; mobile and the cloud; future of television; analytics and measurement. It provided an agenda, introductions of several speakers, and summaries of their respective presentations.
The document is a magazine for SendOutCards distributors called SOCStars. It highlights the 2014 Distributor of the Year award winners, Dave and Lori Smith. It also introduces new members of the Eagle's Nest advisory board and previews upcoming SendOutCards events. The document provides recognition and information to SendOutCards distributors.
The document is a magazine for SendOutCards that highlights various events and award winners from their annual convention. The main articles summarized are:
- Dave and Lori Smith are named the 2014 Distributor of the Year.
- Callie Shields is recognized for recently achieving the rank of Executive.
- The new Eagle's Nest advisory board is introduced, which is comprised of the company's top distributors who provide strategic input.
The document discusses how brands can stay relevant in the digital era through experience design. It emphasizes designing experiences that are meaningful and emotional for customers. Experience design is about creating experiences that inspire people and tell compelling brand stories. The document provides several examples of how brands can design experiences using new technologies to better engage customers and create emotional connections during events like the World Cup. It also discusses using sensors, cameras and social platforms to give objects like soccer balls, stadiums and buses more interactive and surprising digital profiles. The goal is to humanize technology and give people more access and ways to connect with brand experiences.
Gamification, technology, and user behavior in social media were discussed. Membership levels at various price points were outlined that provide benefits like event admission and discounts. Upcoming partner events in September and November were highlighted that AIMA members receive a 20% discount on. The panel then discussed topics like why social gaming is used, how to get started with gamification, and case studies of social gaming and gamification implementations at companies like Twitter, Children's Hospital Boston, and The 711 Club.
Innovate is upon us. We’re off to sunny and warm Florida in just a couple weeks. We’ve been busy putting together a ton of fun for our community members. In this webcast, learn:
Where to find us.
How to participate in our social media contests, including a chance to win a FitBit Flex wristband.
The very cool SWAG we’ll have.
GRUC Awards.
The prizes!
Visit http://rational-ug.org/p/innovate-2014.aspx for the latest IBM Innovate news.
The Stars of this Webcast
Sarah Moraes
Community Manager
Jack Schneider
Digital Marketing Specialist
The Festival of NewMR 2013 was sponsored by various gold sponsors, silver sponsors, session sponsors, and media partners. Colin Strong from GfK UK gave the main stage presentation on how big data and the use of personal data is changing the role of market research. He discussed how consumers are becoming more aware of how their data is collected but still lack clarity in understanding its usage. Strong suggested market research needs to explore new business models that better address what's in it for consumers in the value exchange.
This document provides a mid-year review of the IPG Media Lab's 2014 Outlook. It summarizes progress in the first half of the year on the key trends identified in January: Internet of Things/Anticipatory Computing, Notification Nation, Data Doing Good, and Generations Y and Z. Smart devices are creating new ecosystems in cars, homes, and retail. Consumers recognize benefits but privacy concerns remain. Notifications must be timely, visual, and personalized to earn attention. Younger generations influence new technologies that later spread more broadly.
This document provides an overview of Syracuse Digital, a digital advertising agency based in Lagos, Nigeria. The agency specializes in digital engagement marketing and uses various digital platforms and tools to help brands meet their objectives. It provides case studies of campaigns conducted for brands such as Adidas, Tecno Mobile, and Kobis Restaurant that achieved significant increases in brand awareness, engagement, and sales through the use of social media, websites, videos, and other digital channels. The document also outlines Syracuse Digital's service offerings, team structure, and some of the major clients and countries it has worked with.
Syracuse Digital is a digital advertising agency based in Lagos, Nigeria that specializes in digital engagement marketing. They help businesses meet their objectives through innovative customer experiences on digital platforms. Syracuse Digital provided summaries of several digital marketing campaigns they executed, including refreshing adidas gear in West Africa, promoting the Tecno Boom J7 phone through a music campaign, establishing the Kobis Restaurant brand on social media, and launching multiple Tecno phone models through a "Live Smart" campaign featuring videos and contests. The case studies demonstrated increased brand awareness, engagement, sales and perceptions of the client brands.
Ogilvy Labs conducted "Semesters of Learning" every 6 months from 2007-2016 where they focused their research efforts, events, and partnerships on an emerging topic. This document provides summaries of each semester's focus, key activities conducted by Ogilvy Labs, and resulting client projects and campaigns that helped generate revenue, build relationships, and enhance Ogilvy's reputation in the innovation space.
Visicita Communication established in 1998. A 100 percent local, leading activation agency with exceptional local resources
dedicated to give and create communication solutions based on clients needs. Visicita Communication believes that consumer and market understanding is the
best way to activate a brand.
With appropriate tools in developing activation programs, Visicita Communication aims to give outstanding results for its clients.
Visicita Communication was acquired by Dyandra & Co. in July 2012, which was becoming a public company, listed at Jakarta Stock Exchange under Dyandra Media International in May 2013.
The document summarizes a presentation given by Danni Findlay at the Festival of NewMR 2013 about how Tesco used MobileMR technology to implement one of the largest Voice of the Customer programs in the UK. MobileMR made it possible for Tesco to survey over 100,000 customers per month across 950 stores in a fast and cost-effective way that provided store-level feedback to improve customer service. The speed and quality of the MobileMR solution allowed Tesco to gain timely insights and take immediate actions based on customer opinions.
I 2013 stod der, ude i den store verden, Ogilvy på rigtigt meget. Sådan var det også på den ”sociale” scene. Det blev blandt andet præmieret stort i Cannes.
Få her et MEGET interessant indblik, fra Adam Kornblum, Community Director, Ogilvy, netop med udgangspunkt i Cannes og den sociale strategi.
The document provides information about Glue, a brand activation agency. It summarizes Glue as an agency that delivers content-rich brand experiences through strategic partnerships and an experienced team. Glue was created through a partnership between Asia's leading media investment group and a team with experience in brand marketing and activation. The agency focuses on fully integrated creative activation solutions.
The story of where the idea for Makerble came from and how Matt Kepple got there.
See you on Makerble!
http://makerble.launchrock.com
NEXT VIDEO:
Matt talks to ideas consultant Mathias Vestergaard about innovation culture:
http://youtu.be/YYNBztGuty4
- awards
- networking
- funding
- saving
- consulting
- rejection
- iterations
- advisors
- market research
Creative Strategy - Simon Conlin - March 2015Simon Conlin
Creative Strategy - Presentation to Canadian Students March 2015
Simon Conlin
@simononlin
#surrenderyoursay
#KendoWa
#MazdaMassiveTestDrive
#theUndeading
The document provides details on an Oreo Double Stuff campaign to introduce the "Lick For It" concept to teenagers in Europe. The campaign will crowdsource arguments from teens on social media and have animated characters represent each side of an argument in an online "Lick Race," where the first character to remove the cream from their cookie through licking wins and decides the argument. The campaign aims to increase Oreo brand awareness, recruit new social media users, and drive conversations around the Double Stuff product among teens.
Marketing has never been more complex. As we face an increasingly sophisticated and demanding consumer, more media touchpoints, constantly evolving technology, faster content cycles and a veritable flood of Big Data, it is becoming increasingly apparent that we need to rethink our marketing approaches and processes at a fundamental level. Leveraging over a decade of experience driving marketing transformation across three separate industries, Stuart shares his insights and philosophy on the key disciplines, mindsets and processes that will help set you and your teams up for the chaotic world brands will face in the next ten years.
Similar to 2013 IMMAP Boomerang awards - Adobo sep oct 2013 -2013 - Internet and Mobile Marketing Association of the Philippines (20)
Satisfying customers is a challenge for any service company. But if you’re growing fast, how do you maintain consistent, high-quality service wherever you operate?
This deck shares the 6 Laws to Customer Experience: 1) Every interaction creates a personal reaction.
2) People are instinctively self-centered.
3) Customer familiarity breeds alignment.
4) Unengaged employees don't create engaged customers.
5) Employees do what is measured, incented, and celebrated.
6) You can't fake it.
With the evolution of technology, new platforms of marketing started to emerge.
Traditional marketing became a secondary option for new-age businesses when digital marketing was introduced. It allowed brands to reach their target audience at a much lower cost with a better conversion rate.
5 current digital marketing challenges"
1. A customer-centric marketing campaign
2. Creating engaging content that drives action and brand preference
3. Complying with data privacy and PII regulations
4. Mobile-friendly and mobile first digital assets
5. Omnichannel marketing capability to drive CSat and NPS
Social commerce is more than just a new shopping experience.
Social selling represents a paradigm shift in how consumers interact with brands: where, when, and how they shop.
For most brands, this creates opportunities for a much more interactive, entertaining, and experiential journey.
How to be a REAL Success ? | A Career & personal growth talkAlbet Buddahim, CPM
This deck will help you understand the keys you need to succeed in life and become a REAL Success.
Whether you are a civil servant or a corporate executive, you will achieve great things by understanding four very important success building areas: Relationships ,
Equipping ,
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Learn how to build and leverage your current customers database in this digital age of disruption, where barriers to play and compete in the marketplace are low.
Data-driven marketing refers to strategies built on insights pulled from the analysis of big data, collected through consumer interactions and engagements, to form predictions about future behaviors.
Learn the following:
* Digital Marketing
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* Digital Advertising
* Google Ads
* Google Analytics
* Google Merchant Center
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A presentation on the WHY-WHAT-WHO-HOW of building the digital capability of the company.
This was a Leadership & Management talk given to the Kyoto University Asian Business Leaders who visited Ateneo de Manila University.
Dear PANA Members,
You are all invited to PANA’s September GMM entitled: “HOW TO STRENGTHEN YOUR COMPANY’S DIGITAL CAPABILITY”. This will be on September 25, 2014 (Thursday), 12 Noon at the Hard Rock Cafe, 3/F Glorietta 3, Makati City. Speaker is Mr. Albet Roble-Buddahim, Department Head of Digital Activation and Business Transformation, Avon Cosmetics Inc. (Registration starts at 11:30AM.)
Find out the answers to the following questions:
- What are the different options for an internal digital team given a brand's objectives and scale?
- What are the different competencies that need to be developed?
- What are the different positions, and how does the org chart look like for a digital team?
- When do you decide to outsource digital work?
- What are the different types of suppliers and digital agencies out there?
- How do you evaluate prospective suppliers and digital agencies?
- How do you evaluate the effectiveness of a digital campaign?
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Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
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AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
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2013 IMMAP Boomerang awards - Adobo sep oct 2013 -2013 - Internet and Mobile Marketing Association of the Philippines
1. September-October 2013adobomagazine
DIGITAL BOOMERANG AWARDS 201338
Elly Puyat, OgilvyOne managing director,
added: “Nestlé has been our partner in
building the Nestlé Club for a little over
15 years now. Our focus in building the
community of loyal Nestlé users has always
been consumer engagement with business
results. Following the mothers in the digital
space with the same mindset is natural for us.
We are believers that insightful and consistent
consumer engagement leads to loyalty which
leads to business impact.”
OgilvyOne’s ‘Gerber Farm’ work for
Nestlé’s Gerber Foods brand delivered a
Silver in Campaigns by Industry. Its second
Silver was awarded for Unilever’s Clear Men’s
‘Dream Match’ for Campaign Effectiveness,
which also provided one of three Bronze
awards to the agency. Minute Maid Pulpy’s
‘Improv Your Day’ for Campaigns by Industry
and KFC’s ‘Cheese Top Burger’ for Campaign
Effectiveness won the remaining Bronze
awards.
MANILA Nestlé Philippines was far and away
the biggest victor at the Boomerang Awards,
with its roster of agencies winning metal
across a range of brands and taking the show’s
only Special Award.
Twelve of the night’s 44 Boomerangs went
to the food and beverage giant, its biggest haul
ever in a single award show.
Nestlé shop, OgilvyOne Manila, shared
the lion’s share of the night’s five Golds with
Di9it-DM9JaymeSyfu. The pair won two
Boomerangs each.
Both of OgilvyOne’s Golds were won for
Nestlé’s community-building Nestlé Club in
the F&B/Program by Industry and Program
Effectivity/Sales categories. Nestlé Club also
went on to become the only work honored
with a Special Award, a category reserved for
Gold Boomerang winners. It won the Best in
Business Results prize.
Di9iT-DM9’s Golds and lone Silver also
came from a single, multi-awarded campaign
– ‘Bury the Past’, a project by advocacy group
Gabriela to help women bury the memory of
sex scandal videos by burying them in search
engine results. Its Gold came from Non-
Profit Campaign and for Engagement in the
Campaign Effectivity.
The night’s final Gold went to Mobext in
Campaign Effectivity for McDonald’s ‘Ang
Pao’ mobile vouchers. Havas Media’s mobile
operation also won Silver for the vouchers,
which were launched for Chinese New Year.
“The 12 Boomerangs we took home
this year is a great result, but what’s been
especially exciting is the fact that we won
across brands and agencies. This is a credit to
both our Nestlé digi-champs and our agencies,
who share the same passion and inspiration
for our corporate mission,” said Sandra Puno,
Nestlé Philippines’ communications director.
“The awards serve as testament also to the
way that we’ve brought digital into the heart of
our communications planning process.”
Nestlé’s other roster shops MRM
Manila took four Silvers, while Publicis
Manila and NuWorks Interactive Labs won
a Bronze each for the Nestlé Drumstick
Duo and Nestlé Crunch’s ‘Fun Philosophy’
respectively. MRM’s Silvers for Campaign
Engagement were awarded for Nescafe’s
‘EDGAR’, a Japanese sentai-inspired viral
spot, while a viral video starring a photogenic
Jack Russell AKA ‘Toffee, the ‘Ultimate
Human Whisperer’, created for Alpo won
for Campaign Effectiveness. Its two other
Silvers were awarded for Kitkat’s ‘The Break
Movement’ and Royal’s ‘Kulitkada’.
Bounty of
Boomerangs
Nestlé’s shops scoop
lion’s share of awards
01 IMMAP President Miguel Ramos,
Boomerang founder Eduardo
Mapa, Jr. amd 2013 Boomerang
co@chair Isa Garcia@Sicam
02 Lourd de Veyra gives the
closing remarks for the 2013
Boomerang Awards
is47 sept-oct 2013.indb 38 9/27/13 7:44 AM
2. September-October 2013 adobomagazine
DIGITALBOOMERANG AWARDS 2013 39
F&B brands
having fun in digital
Entries were globally
competitive
PIA ROXAS OCAMPO
Wunderman
Executive creative director
“It was inspiring seeing the
variety and quality of work this
year. There wasn’t a trying-too-
‘viral’ video in sight.
It seems like the guys
working on F&B are having the
most fun. This was one of the
largest categories but also the
most enjoyable to go through.
It seemed the categories with
the most work also happened to
be the most competitive in terms
of creativity.
Just because these
industries aren’t as ‘crowded’,
in Real Estate; Retail; Travel,
Leisure and Entertainment and
Publishing and Media.
As the executions improve
in terms of creativity and
production, the aspect I feel we
need to most work on now is the
measurement of results.
This year’s biggest winner
– Nestlé Club – deserved their
win because they invested in
business.
More work would have gotten
through if they had put in the
monitoring to get the numbers
that showed the work had
business impact.”
ALBET BUDDAHIM
Performics Philippines
Managing Director
“The entries were competitive;
well-integrated campaigns with
digital playing a key role in
strategic audience engagement
and amplifying the message
into PC and mobile phones. The
business results of the case
studies were amazing and I
hope it can be shared with the
Philippines industry.
I have seen Campaign case
studies from Cannes and from
the region when I was Procter &
Gamble’s Asia digital business
platform leader, and this is
why I am able to say that the
Philippine digital campaigns are
globally competitive.
In the use of the media
channels – it will be interesting
on what was the percentage
allocation of media budget in the
campaign and to establish the
ROI per media channel, versus
not knowing what media worked
hard/best for the campaign.
All of the metal winners are
excellent examples of leveraging
digital to drive business results.
What separated the Golds from
the rest: Is it inspiring? Is it
innovative? Is digital at the core
of the campaign?”
Jurors’ take
01
02
Entries were globally
IllustrationCamilleNoceda
is47 sept-oct 2013.indb 39 9/27/13 7:45 AM
3. September-October 2013adobomagazine
DIGITAL BOOMERANG AWARDS 201340
Boomerang
Winners
G O L D S H O W C A S E
Title ‘Bury the Past’
Agency Di9it-DM9JaymeSyfu
Advertiser Gabriela
Title ‘Nestlé Club’
Agency OgilvyOne Worldwide Manila
Advertiser Nestlé Philippines
is47 sept-oct 2013.indb 40 9/27/13 7:45 AM
4. September-October 2013 adobomagazine
DIGITALBOOMERANG AWARDS 2013 41
Title ‘Manila Scandal’
Agency Di9it-DM9JaymeSyfu
Advertiser Gabriela EVAW campaign
Title ‘McDonald’s Ang Pao Coupons’
Agency Mobext
Advertiser McDonald’s Philippines
is47 sept-oct 2013.indb 41 9/27/13 7:45 AM
5. September-October 2013adobomagazine
DIGITAL BOOMERANG AWARDS 201342
01 TV5 ‘s Shiela Paul, Globe Telecom’s D` Artagnan Aguilar, Havas Media Ortega’s Carlos Palma, IMMAP Summit 2013 co@chair Michael Palacios 02 Delegates packed the Rockwell Powerplant
Mall Cinemas for the two days IMMAP 2013 03 IMMAP founding president and ABS@CBN chief digital officer Dr. Donald Lim 04 Immap Summit 2013 co@chair Menchie Viduya@Dizon & Michael
Palacios 05 Globe Telecom’s head of mobile advertising Bela Gupta D` Souza 06 Spiralytics managing director Jimmy Cassells 07 The Media Merchants’ founder Brodie Gunning 08 Millward
Brown regional director Rob Valsler 09 iProspect APAC CEO Ruth Stubbs 10 DM9JaymeSyfu chairman and CCO Merlee Jayme 11 Media Corp head of digital enterprise Nick David Fawbert
12 ABS@CBN chairman Eugenio Gabby Lopez III
Snapshots
IMMAP SUMMIT
01 02
05
08
12111009
0706
0403
is47 sept-oct 2013.indb 42 9/27/13 7:45 AM
6. September-October 2013 adobomagazine
DIGITALBOOMERANG AWARDS 2013 43
01 NuWorks Interactive Labs Inc accepts their Boomerang in Fun Philosophy, Food and Beverage for their work on Nestlé Crunch 02 Miguel Ramos speaks at the Boomerang Award ceremony
03 Robin Leonard of All Famous with adobo EIC Angel Guerrero 04 Performics Philippines’ Albet Buddahim with BPI Head of Digital Virginia Brocka 05 IMMAP founders Nix Nolledo of Xurpass
and Leah Besa@Jimenez of Smart 06 Havoc Digital’s Mike Palacios and IMMAP VP accepts his Silver Boomerang 07 Publicis Manila with a Silver Boomerang for Nestlé Drumstick Duo 08 Former
adobo staffer Mika Amador receives a Bronze Boomerang for Sun Life Financial Philippines’ Banking and Financial Products win 09 IMMAP President Miguel Ramos and founding member Ed
Mapa with adobo’s Janelle Squires and Sharon Desker Shaw 10 DM9/Di9it wins gold for Gabriela’s Bury the Past 11 Big winner of the night with the lone Excellence Award for Best in Business
@ OgilvyOne@ Nestlé Club. Elly Puyat of OgilivyOne (far left), with Sandra Puno, Nicole Bulatao and Au Alipao of Nestlé (2nd, 3rd and 4th from left)
Snapshots
AWARD S N IG H T
01 02
08
111009
0706
050403
is47 sept-oct 2013.indb 43 9/27/13 7:45 AM