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SUPER
TOOLSSOCIAL TOOLBOX
#24B #SMX
#SMXSocial
@daniellemin
#24B #SMX
#SMXSocial
@daniellemin
Community Management
Community Insights
Visual Content
Analytics
1
2
3
4
#24B #SMX
#SMXSocial
@daniellemin
Don’t pay for what you
don’t need.
#24B #SMX
#SMXSocial
@daniellemin
COMMUNITY
MANAGEMENT
#24B #SMX
#SMXSocial
@daniellemin
CRUDE, BUT EFFECTIVE
 Publishing Platform (schedule posts)
 Assign Posts to Team Member
 Analytics on Content Performance
 Contacts Manager
HOOTSUITE
#24B #SMX
#SMXSocial
@daniellemin
MISSION-DRIVEN
 Schedule Posts on Twitter, LinkedIn, Facebook, G+
 Use As a Reading List
 Write It Now, Share It Later
BUFFER
#24B #SMX
#SMXSocial
@daniellemin@daniellemin
LOW-END
 Full Social Dashboard
 Content, Community and Engagement
 Some Built-In Analytics
 $39 to $99/month
#24B #SMX
#SMXSocial
@daniellemin@daniellemin
MID-MARKET
 Integration with CRM System
 Lead Generation
 Designed for B2B Customers
 $200 to $1100/month
#24B #SMX
#SMXSocial
@daniellemin@daniellemin
HIGH-END
 Global Content & Community Management
 Team Governance & Process
 Compliance Capabilities
 $2000/month
#24B #SMX
#SMXSocial
@daniellemin@daniellemin
HIGH-END
 Global Content & Community Management
 Team Governance & Process
 Compliance Capabilities
 $60,000-100,000/year
#24B #SMX
#SMXSocial
@daniellemin
COMMUNITYINSIGHTS
#24B #SMX
#SMXSocial
@daniellemin
CRUDE, BUT EFFECTIVE
 Keyword Based Monitoring
 Standalone App
 Cross-Platform Capability
 Free version, up to $65/month
#24B #SMX
#SMXSocial
@daniellemin
ENTRY-LEVEL
 Entry-Level Monitoring Platform
 Crude Sentiment Engine
 $30 to $450/month
#24B #SMX
#SMXSocial
@daniellemin@daniellemin
MID-MARKET
 Most Global Coverage
 Boxy, Clunky User Interface
 Powerful Search Capabilities
 Social and Media
 $8000/year
#24B #SMX
#SMXSocial
@daniellemin@daniellemin
HIGH-END
 Powerful Search & Analytics
 Integrated Platforms (Media, Social)
 $1000s/year
#24B #SMX
#SMXSocial
@daniellemin
VISUAL
CONTENT
#24B #SMX
#SMXSocial
@daniellemin
STUNNING IMAGES
#24B #SMX
#SMXSocial
@daniellemin
STUNNING IMAGES
AVIARY PICSHOP LITE CAMERA
AWESOME
PRO HDR AUTOSTITCH
PANORAMA
SNAPSEED
#24B #SMX
#SMXSocial
@daniellemin
INFOGRAPHICS
 DIY Infographics
 Make Existing Data Beautiful
 Free to $100/month
#24B #SMX
#SMXSocial
@daniellemin
ANALYTICS
TOOLS
#24B #SMX
#SMXSocial
@daniellemin
KILLER INSIGHTS
 Monitor You & Your Competitor Social Pages
 Delve Deep Into Analytics on Page
 Be Alerted When a Competitor Changes Something
 Know What Posts Drive Action
 $99 to $399/mo
#24B #SMX
#SMXSocial
@daniellemin
WORTH THE MONEY
 Full-Featured Social Analytics
 Robust Coverage of Social Channels
 $500 to $1,500/mo
#24B #SMX
#SMXSocial
@daniellemin@daniellemin
CONTENT STRATEGY
 Content Strategy Tool
 Competitive Insights to Guide Editorial Planning on Social
Channels
 Identify Your Core Ambassadors
 Starts at $250/mo#24B #SMX
#SMXSocial
SUPER
TOOLSSOCIAL TOOLBOX
#24B #SMX
#SMXSocial

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