This document proposes a social campaign for the PES Coordination Team 17 in February. The campaign aims to transmit the message that the European right is dismantling social models through austerity, link to existing national anti-austerity campaigns, promote the Warsaw Pact on employment and social progress, and build relations with unions and civil society. The campaign would feature a PES umbrella protecting Europeans from crisis effects and a destroyed umbrella image. Key dates and challenges are outlined, and evaluation of attributing austerity to the right, participation levels, activist recruitment, and strengthened alliances are discussed. Political demands center on PES alternatives to austerity. The team is asked for opinions on the concept and national campaign commitments.

2. Proposal for PES Coordination Team 17
February

3. Proposal for PES Coordination Team 17
February
PES social campaign

5. Together, we can protect you from the
crisis

6. Campaign Context:

7. Campaign Context:
Distinction is
between :

8. Campaign Context:
Distinction is
between :
‘Austerity only’ Europe

9. Campaign Context:
Distinction is
between :
‘Austerity only’ Europe
or

10. Campaign Context:
Distinction is
between :
‘Austerity only’ Europe
or
Growth and Jobs
Europe

11. Aim of the Campaign:

12. Aim of the Campaign:
1.Transmit the message that, at European level, the
European right is systematically trying to dismantle
European Social Models.

13. Aim of the Campaign:
1.Transmit the message that, at European level, the
European right is systematically trying to dismantle
European Social Models.
2.Link with existing national campaigns against
‘austerity only’ by PES Member Parties

14. Aim of the Campaign:
1.Transmit the message that, at European level, the
European right is systematically trying to dismantle
European Social Models.
2.Link with existing national campaigns against
‘austerity only’ by PES Member Parties
3.Promote European Employment and Social
Progress Pact (Warsaw Council)

15. Aim of the Campaign:
1.Transmit the message that, at European level, the
European right is systematically trying to dismantle
European Social Models.
2.Link with existing national campaigns against
‘austerity only’ by PES Member Parties
3.Promote European Employment and Social
Progress Pact (Warsaw Council)
4.Build relations with trade unions and civil society

16. Aim of the Campaign:
1.Transmit the message that, at European level, the
European right is systematically trying to dismantle
European Social Models.
2.Link with existing national campaigns against
‘austerity only’ by PES Member Parties
3.Promote European Employment and Social
Progress Pact (Warsaw Council)
4.Build relations with trade unions and civil society
5.Recruit PES activists

17. Campaign image:

18. Campaign image:
PES Umbrella protects Europeans from the
effect of the crisis

19. Negative campaign image:

20. Negative campaign image:
Destroyed umbrella (due to right wing
cuts)

21. Dedicated campaign website:

22. Dedicated campaign website:

23. Timetable:

24. Timetable:
a.Discussion of the campaign with member parties
(February-March 2011)

25. Timetable:
a.Discussion of the campaign with member parties
(February-March 2011)
b.Recording of Leaders messages for campaign +
photo opportunity (Athens leaders meeting 4-5
March) + contrast with EPP Helsinki meeting

26. Timetable:
a.Discussion of the campaign with member parties
(February-March 2011)
b.Recording of Leaders messages for campaign +
photo opportunity (Athens leaders meeting 4-5
March) + contrast with EPP Helsinki meeting
c.Official launch of the campaign on 30 April with a
press conference and on 1 May with an Action Day
during the Belgian Socialist Party event

27. Timetable:

28. Timetable:
d.Action Days :
- 1 May
- 23 June (provisional)
- 27 September (provisional)

29. Timetable:
d.Action Days :
- 1 May
- 23 June (provisional)
- 27 September (provisional)
e.Campaign ‘Sign Up’ at ETUC Congress in Athens
16-19 May

30. Timetable:
d.Action Days :
- 1 May
- 23 June (provisional)
- 27 September (provisional)
e.Campaign ‘Sign Up’ at ETUC Congress in Athens
16-19 May
f.Campaign ends at PES Council (Convention)
November 2011

31. Campaign challenges:

32. Campaign challenges:
Austerity (EU ‘in the wrong
Austerity (Cuts message)
hands’ message)
UK Greece
Romania Spain
Germany Portugal
France
Italy
Ireland
Czech Republic

33. Campaign challenges:
Austerity (EU ‘in the wrong
Austerity (Cuts message)
hands’ message)
UK Greece
Romania Spain
Germany Portugal
France
Italy
Ireland
Czech Republic

34. Campaign evaluation:

35. Campaign evaluation:
a.Measuring whether ‘ownership’ of the
coordinated approach to cuts across the EU can be
attributed to the right wing majority at EU level.

36. Campaign evaluation:
a.Measuring whether ‘ownership’ of the
coordinated approach to cuts across the EU can be
attributed to the right wing majority at EU level.
b.Measuring level of participation and action on
campaign by PES Member Parties.

37. Campaign evaluation:
a.Measuring whether ‘ownership’ of the
coordinated approach to cuts across the EU can be
attributed to the right wing majority at EU level.
b.Measuring level of participation and action on
campaign by PES Member Parties.
c.Successful recruitment of new PES activists through
the campaign.

38. Campaign evaluation:
a.Measuring whether ‘ownership’ of the
coordinated approach to cuts across the EU can be
attributed to the right wing majority at EU level.
b.Measuring level of participation and action on
campaign by PES Member Parties.
c.Successful recruitment of new PES activists through
the campaign.
d.Establishment of stronger links with Allies, such as
ETUC, NGOs.

39. Campaign evaluation:
a.Measuring whether ‘ownership’ of the
coordinated approach to cuts across the EU can be
attributed to the right wing majority at EU level.
b.Measuring level of participation and action on
campaign by PES Member Parties.
c.Successful recruitment of new PES activists through
the campaign.
d.Establishment of stronger links with Allies, such as
ETUC, NGOs.
e.Outline of clear, easy to understand PES Policy
alternatives.

40. Political demands for Campaign:

41. Political demands for Campaign:
PES alternatives to ‘Austerity only’

42. Discussion with Coordination team:

43. Discussion with Coordination team:
Opinions on Campaign concept

44. Discussion with Coordination team:
Opinions on Campaign concept
National (anti-Austerity) campaigns

45. Discussion with Coordination team:
Opinions on Campaign concept
National (anti-Austerity) campaigns
Practical commitments

47. Thank you for watching !