The document discusses the redevelopment of the former Colgate-Palmolive factory in Salford Quays, UK. As part of the redevelopment, now called Soapworks, a large sign spelling out "SOAPWORKS" was installed on the iconic red brick chimney using LED lights. The 18-meter tall sign was designed, manufactured and installed by Sign Specialists to serve as a statement of intent for the building's future commercial, retail and entertainment uses. The sign captures the building's redevelopment in red and white colors to reflect Manchester United's 19th league title win in 2011.